Posts Tagged ‘ESPN Deportes’

ESPN Deportes

Changing Places LatAm: Jesús Cedeño, Greta Patterson, Hugo Sánchez, Mike Amour, Maryam Banikarim , Sarah Watson…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  Hugo Sanchez-ESPN Deportes :::  Mike Amour-Starcom Mediavest Group ::: Maryam Banikarim-Hyatt Hotels ::: Sarah Watson- McCann Worldgroup ::: Miguel Janover-Carlos and Dario ::: Jesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.   […]


Hispanic TV Networks Highlight Digital and Mobile Initiatives

The 2013 Upfront season is over and, once again, Hispanic TV networks attracted hundreds of attendees to their respective presentations this week in Manhattan. Overall, 10 U.S. networks presented: Azteca America, Estrella TV, Univision, Discovery U.S. Hispanic, Telemundo, Fox Hispanic Media, Vme, ESPN Deportes, NUVOTV and Tr3s. [Cable nets CNN en Español and mun2 had […]


MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.