A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Las Vegas Knights utilize the Hispanic community by broadcasting games in Spanish. With a third of Las Vegas’ population being Hispanic, the recent NHL finalists have found ways to connect to the regions’ Latino community.
Jorge Posada, Carlos Beltran and T.J. Rivera were honored at Tuesday night’s Thurman Munson Awards Dinner in New York.
We spoke with major brand and media executives about their sports marketing plans and expectations for 2017.
Last week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 important facts, lets’ take a look.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. ESPN Deportes to Carry Spanish-language Telecast of Super
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team….
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Jesús Cedeño-Greta Patterson-Wikot Corporation ::: Hugo
The 2013 Upfront season is over and, once again, Hispanic TV networks attracted hundreds of attendees to their respective presentations this week in Manhattan. Overall,