Tag

ESL

Browsing

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Pepsi presented their latest Pepsi Generations spot. It brings back Uncle Drew, played by NBA Celtics’ star Kyrie Irving, across different decades and celebrates the feature film, Uncle Drew. Content will hit the big screen for the first time on June 29. “Creating the Uncle Drew character with Pepsi and being a part of the creative process has been an incredible experience,” said Kyrie Irving.

 

  • ESL made a deal with AT&T to sponsor a slate of mobile game tournaments in North America. AT&T will present a 5G demo at the ESL Arena at E3 and score a presence at upcoming events that include the Arena of Valor Pro League, ESL One New York in September, and IEM North America in November.

Subscribe to Portada daily Sports Marketing Updates!

  • Jackie Hernández
    Jacqueline Hernandez, Combate Americas President.

    Combate Americas has named Jacqueline Hernandez, as Combate Americas President. She will be based in New York and will report to Campbell McLaren, CEO, and Founder of Combate Americas, overseeing the entire business apparatus and P&L of Combate Americas.

  • ESPN Deportes Radio, ESPN’s Spanish-language radio network in the U.S., will offer around-the-clock World Cup news, information, and updates throughout its programs. Reporters include Pedro Vita (Covering Panamá), Marden Devia (Colombia), Stephanie Chaverri (Costa Rica) and Miguel Álvarez (México).
  • FloSports locked a deal to carry the Union Cycliste Internationale World Championships for Canadian viewers, along with the UCI Cyclocross World Cup and UCI Track World Cup. They will all stream live on FloBikes.com. Coverage of the UCI events started with the UCI BMX Supercross World Championships in Azerbaijan.

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • NASCARNASCAR acquired the Automobile Racing Club of America, which will mantain its current structure through the 2019 season. “This continues the legacy our sport was built upon and will deliver the great racing our fans expect,” stated Jim France, NASCAR vice chairman, executive vice president and member of the sport’s founding family. According to 2011 data, 20% of NASCAR’s followers are multicultural fans, 9% were Hispanic and 8% African-American.
  • J Balvin and Michael Brun’s “Positivo” will serve as the official pop song for Telemundo Deportes’ coverage of the 2018 FIFA World Cup Russia. The song was first presented in a video tease during the 2018 Billboard Latin Music Awards on April 26.
  • Monumental Sports & Entertainment signed a deal with Giant Food, the leading DC regional grocery chain, to make Giant Food a sponsor of esports Wizards District, starting with the new season. Giant Food’s logo will be featured on in-game on-court signage, around player accounts and at the Wizards District Gaming Practice Facility. In addition, Giant Food will have exclusive ownership of a number of streamed practice sessions and games throughout the season. Hispanics are nearly twice as likely to wear video game branded apparel, according to hispanicgamers.com.

Subscribe to Portada daily Sports Marketing Updates!

  • ESPNESPN became the first sports broadcaster to air a live sporting event in 4K in Latin America. The company reported airing the first leg of a home-and-away UEFA Champions League semifinal in the format and made available on DIRECTV Channel 4000 in Argentina and Peru. ESPN’s coverage in 4K continues Saturday, May 26 with the UEFA Champions League Final live from Kiev, Ukraine.
  • Perform Media signed a multiyear deal with the NBA, to manage the league’s official websites in more than 15 international markets, including Argentina, Mexico and Spain. The NBA’s official online destinations in international markets reach together more than 15 million unique visitors each month, according to the league.
  • ESL confirmed a deal with Vodafone. The telecommunications giant  will span a variety of ESL’s flagship events, including the Intel Extreme Masters, ESL One and the ESL Pro League. Vodafone will also  support a series of initiatives that promote diversity and female participation in esports activities.

 

What: Minute Media announces the launch of its newest brand, esports platform DBLTAP.
Why it matters: Launched in late 2011, Minute Media is the world’s fastest growing digital sports platform, reaching more than 75 million unique users a month.

Minute MediaSports media and technology company Minute Media today announced the launch of DBLTAP, its newest esports platform. Through partnerships with ESL, E-League, DreamHack, and Fnatic, DBLTAP features interactive, short-form esports video and editorial content along with tournament highlights and exclusive content.

The official launch happened a few months ago, with a focus on building English language content around the major tournaments, games, and players. During this time, TDBLTAP managed to curate and distribute more than 60 pieces of content each day and to reach a traffic of 3 million monthly unique users organically.

“As with our other platforms, DBLTAP will bring the world of esports to the fans in a way that only Minute Media can. With a focus on the narrative around the players and teams, and with our partnerships with some of the largest names in the industry, no one else can offer on-the-ground coverage to tournaments around the world and fan-centric authenticity to this extent,” stated Duncan McMonagle, SVP of Strategic Partnerships at Minute Media. “DBLTAP gives esports fans the next best experience to actually attending themselves. Our vision is to bring the fans closer to esports which we believe will help grow the broader industry overall.”

Our vision is to bring the fans closer to esports which we believe will help grow the broader industry overall.

According to Minute Media’s data, 85% of its global audience is gamers, and 52% describe themselves as ‘avid gamers’. It only makes sense for the company to move towards the gaming industry.

Built on Minute Media’s content technology, esports fans can now contribute to their own variety of content ranging from video to interactive polls and quizzes to written content. Fan-contributed content is then edited, curated and distributed by DBLTAP’s editorial team across relevant social channels.

“From player profiles to in-depth video series, DBLTAP gives fans an opportunity to learn about some of the esports untold stories and give them a platform to be close to the excitement,” said Wouter Sleijffers, CEO of Fnatic, in a statement.

According to Rich Routman, President of Minute Media, the new partnerships will create substantial opportunities for both audience and commercial development.

What: MTG has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. following its  investments in ESL (the world’s largest esports company) and Splay (Scandinavia’s number one MCN and digital content creator).
Why it matters: The agreement will improve Zoomin.TV business speed globally, including in the US and Latam, and bring great opportunities opened up by MTG’s recent digital investments as gaming video content alone already attracts 468 million online viewers and is one of Zoomin’s key verticals.

descarga (3)MTG has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. This follows MTG’s announced investments in ESL (the world’s largest esports company) and Splay (Scandinavia’s number one MCN and digital content creator) in the last few weeks, and reflects MTG’s strategy to invest in relevant, complementary and scalable digital brands, content and communities. MTG’s fast growing digital portfolio also includes the Viaplay Nordic subscription video on demand service, esports platform Viagame, and advertising video on demand TV sites in 8 European countries.

MTG is acquiring the shares based on an Enterprise Value of EUR 88 million(around US$95.4 million.) Zoomin’s two founders – Jan Riemens and Bram Bloemberg – will continue to lead the company’s development. Zoomin.TV was founded in 2002 in Amsterdam and also has offices in London, Brussels, Paris, Dusseldorf, Hamburg, Madrid, Barcelona, Milan, Miami, Los Angeles, Mexico City, São Paulo, Montevideo and Kerala.

The opportunities opened up by MTG’s recent digital investments are tremendous. Gaming video content alone already attracts 468 million online viewers, and is a US $3.8 billion revenue opportunity according to a recent report by Superdata. Online gaming is one of Zoomin’s key verticals, and Zoomin will work closely with ESL and Viagame to drive higher viewership and monetization rates. At the same time, Splay will leverage Zoomin’s global distribution network to promote its web talents, while in turn providing best-in-class influencer marketing tools to Zoomin and its publisher network. The now global digital footprint and advertising sales capability of this combined group will benefit all of MTG’s video entertainment products.

Gaming video content alone already attracts 468 million online viewers, and is a USD 3.8 billion revenue opportunity

Latin America and U.S. Hispanic Market

Sources from Zoomin.tv told Portada that this agreement will improve the business speed globally, including in the U.S. Hispanic market and Latin America.”It will make us stronger in the short and long-term with cross-selling, global reach and all kind of resources, not just financial, to provide a better solution for partners, publishers and brands worldwide and in America in particular.”

descarga (4)This combination of global web talent and content, massive reach amongst millennials, and proven monetization capabilities confirms our position as a leading player in the global online video entertainment space. It is now clear that we are creating an online video eco-system that is fully prepared to capitalise on the next steps in the evolution of social video. It will enable both Zoomin.TV and our other market leading digital brands to expand even faster by leveraging our combined consumer insight, reach and cross-promotional potential. We will now operate right across the digital video entertainment spectrum, just as we have done so successfully with our TV content production studios, channel brands and distribution platforms. So…welcome to the Zoomin.TV team, and we look forward to realising some big ambitions together, said Jorgen Madsen Lindemann, MTG President and CEO (photo).

We are extremely happy to have found the right strategic partner in MTG. We wanted to team up with a company that knows the content arena inside out and that will elevate Zoomin.TV to become an even bigger global player in the online video space. MTG’s near 900,000 hours of acquired and annually broadcast content, together with its leading in-house production studios, demonstrate this knowledge and platform. We have a proven business model for creating and monetizing online video reach. Now we will accelerate our growth further by working with MTG to position ourselves as the ideal partner for video publishers looking to succeed internationally. On behalf of all our talents, partners and employees, we look forward to working with MTG,  Madsen Lindemann added.

Zoomin is the 5th largest MCN in the world, attracting more than 2 billion monthly video views and 100 million subscribers worldwide on YouTube. Zoomin.TV also has a network of 2,000 publishers, including leading media brands such as Yahoo, AOL, Bild and Telegraaf. Zoomin’s daily production includes more than 400 premium short video clips in 18 languages and 27 categories from video journalists all around the world. Zoomin’s in-house sales team sells advertising solutions on Zoomin and third-party channels in 45 territories to leading consumer brands including P&G, Philips, Volkswagen and Unilever. Zoomin has generated 36% average sales growth over the past 5 years, and 70% growth in 2014 alone.

Join us at PORTADA Mexico!

What: MTG has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. following its  investments in ESL (the world’s largest esports company) and Splay (Scandinavia’s number one MCN and digital content creator).
Why it matters: The agreement will improve Zoomin.TV business speed globally, including in the US and Latam, and bring great opportunities opened up by MTG’s recent digital investments as gaming video content alone already attracts 468 million online viewers and is one of Zoomin’s key verticals.

descarga (3)MTG has acquired 51% of Zoomin.TV, the online video entertainment network, content production and advertising sales house. This follows MTG’s announced investments in ESL (the world’s largest esports company) and Splay (Scandinavia’s number one MCN and digital content creator) in the last few weeks, and reflects MTG’s strategy to invest in relevant, complementary and scalable digital brands, content and communities. MTG’s fast growing digital portfolio also includes the Viaplay Nordic subscription video on demand service, esports platform Viagame, and advertising video on demand TV sites in 8 European countries.

MTG is acquiring the shares based on an Enterprise Value of EUR 88 million(around US$95.4 million.) Zoomin’s two founders – Jan Riemens and Bram Bloemberg – will continue to lead the company’s development. Zoomin.TV was founded in 2002 in Amsterdam and also has offices in London, Brussels, Paris, Dusseldorf, Hamburg, Madrid, Barcelona, Milan, Miami, Los Angeles, Mexico City, São Paulo, Montevideo and Kerala.

The opportunities opened up by MTG’s recent digital investments are tremendous. Gaming video content alone already attracts 468 million online viewers, and is a US $3.8 billion revenue opportunity according to a recent report by Superdata. Online gaming is one of Zoomin’s key verticals, and Zoomin will work closely with ESL and Viagame to drive higher viewership and monetization rates. At the same time, Splay will leverage Zoomin’s global distribution network to promote its web talents, while in turn providing best-in-class influencer marketing tools to Zoomin and its publisher network. The now global digital footprint and advertising sales capability of this combined group will benefit all of MTG’s video entertainment products.

Gaming video content alone already attracts 468 million online viewers, and is a USD 3.8 billion revenue opportunity

Latin America and U.S. Hispanic Market

Sources from Zoomin.tv told Portada that this agreement will improve the business speed globally, including in the U.S. Hispanic market and Latin America.”It will make us stronger in the short and long-term with cross-selling, global reach and all kind of resources, not just financial, to provide a better solution for partners, publishers and brands worldwide and in America in particular.”

descarga (4)This combination of global web talent and content, massive reach amongst millennials, and proven monetization capabilities confirms our position as a leading player in the global online video entertainment space. It is now clear that we are creating an online video eco-system that is fully prepared to capitalise on the next steps in the evolution of social video. It will enable both Zoomin.TV and our other market leading digital brands to expand even faster by leveraging our combined consumer insight, reach and cross-promotional potential. We will now operate right across the digital video entertainment spectrum, just as we have done so successfully with our TV content production studios, channel brands and distribution platforms. So…welcome to the Zoomin.TV team, and we look forward to realising some big ambitions together, said Jorgen Madsen Lindemann, MTG President and CEO (photo).

We are extremely happy to have found the right strategic partner in MTG. We wanted to team up with a company that knows the content arena inside out and that will elevate Zoomin.TV to become an even bigger global player in the online video space. MTG’s near 900,000 hours of acquired and annually broadcast content, together with its leading in-house production studios, demonstrate this knowledge and platform. We have a proven business model for creating and monetizing online video reach. Now we will accelerate our growth further by working with MTG to position ourselves as the ideal partner for video publishers looking to succeed internationally. On behalf of all our talents, partners and employees, we look forward to working with MTG,  Madsen Lindemann added.

Zoomin is the 5th largest MCN in the world, attracting more than 2 billion monthly video views and 100 million subscribers worldwide on YouTube. Zoomin.TV also has a network of 2,000 publishers, including leading media brands such as Yahoo, AOL, Bild and Telegraaf. Zoomin’s daily production includes more than 400 premium short video clips in 18 languages and 27 categories from video journalists all around the world. Zoomin’s in-house sales team sells advertising solutions on Zoomin and third-party channels in 45 territories to leading consumer brands including P&G, Philips, Volkswagen and Unilever. Zoomin has generated 36% average sales growth over the past 5 years, and 70% growth in 2014 alone.