Gawker’s Ad Exchange U-Turn: Blog Empire is introducing private marketplace
What: Gawker Media is introducing a private ad exchange. Why it matters: Gawker, particularly its Founder Nick Denton, has been playing down the ad-tech game
What: Gawker Media is introducing a private ad exchange. Why it matters: Gawker, particularly its Founder Nick Denton, has been playing down the ad-tech game