A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: JetBlue Airways Corp./ latam ::: Bridgestone – Firestone – Innocence ::: Themis Lostaló laboratory – Initiative ::: Volvo Bus Latin America – Ericsson ::: BREWED IN BRAZIL ::: 21st Century Fox ::: DHL :::
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- JetBlue Airways Corp./ latam
Continuing with its Latin American expansion, low-cost carrier JetBlue Airways Corp. has decided to start daily flight service from two important cities in Florida – Fort Lauderdale-Hollywood International Airport (FLL) and Orlando International Airport (MCO) – to Mexico City’s Benito Juarez International Airport.JetBlue will run flights beginning Oct 1, 2015 from these two cities at promotional fares starting at US$99 for a one-way trip to Mexico City.The company has decided to serve Airbus A320 in both routes. Flyers will enjoy more leg space, free unlimited snacks and soft drinks. Moreover, passengers travelling to Latin America and the Caribbean will be offered free first-run Hollywood movies while on board.The inclusion of Mexico City marks the carrier’s second destination in this country and 35th in the Latin American and Caribbean region.A few days back, JetBlue announced its plans to launch flights connecting Quito, the capital of Ecuador, with Fort Lauderdale. This service is expected to commence in the first quarter of 2016, subject to government approval. Boston-based Mullen is JetBlue’s Advertising and Media Agency.
- Themis Lostaló / ARGENTINA
Themis Lostaló laboratory has chosen Initiative to plan its media strategies in the Argentinean market.
Volvo Bus Latin America and Ericsson have signed a partnership agreement for localization and customization of Volvo’s ITS4Mobility intelligent transport system in order to address the needs of the Latin American market. The real-time traffic management and passenger information system increases the efficiency of urban transportation systems, thereby contributing to enhanced mobility.Ericsson will be responsible for development, implementation, support and maintenance of the traffic management and passenger information system – which will be offered commercially by both companies in Latin America. The solution will be developed by Ericsson in the city of Indaiatuba, Brazil.The customization of the system will, in addition to addressing the needs of cities in Latin America.Benefits include improved mobility, increased operational productivity and passenger satisfaction.Bus operators will be able to track their fleet in real time – gaining access to information about travel time, punctuality, and number of buses on each route. This information will enable the bus operators to distribute their vehicles in an optimal manner to address changing passenger flows.Passengers will also have access to real-time information about bus arrival times. This information will be available via the internet, smart phone applications, text messaging or call centers. Information of this nature will allow passengers to better plan their trips so as to avoid delays and long waiting times.
Brewed in Brazil’s exclusive coffees has begun a Kickstarter crowdfunding campaign to raise US$6,000 so that your original love of good coffee can be restored. The crowdfunding money will be used to make the process seamless, with satisfaction guaranteed. A lot of work and planning has gone into this campaign because Pryjma and his staff are coffee lovers too.Via the crowdfunding, Brewed in Brazil will secure production deals for the first three shipments in order to guarantee the availability of the coffee. High-quality coffee bags for the shipment will be purchased. These special bags will make sure that the coffee does not oxidate and no extra air gets in. Specialists are overseeing the choice of the packaging material that provides protection from light. A box that fits mailboxes will be designed. Logistics company partnerships will be established so that delivery times can be optimized. Country guidelines have already been studied to make sure that your package will be regarded as a letter delivery so that you don’t have to be home when the mail carrier brings it. The company has worked with consultants to make sure that everything is included in the subscription prices. These exclusive coffees won’t be showing up in your grocery store or even Starbucks. All the brews are exclusively for the tasting pleasure of Brewed in Brazil subscribers.All you have to do is wait for your monthly coffee shipment to arrive in your mailbox . Brewed in Brazil will take care of everything else.
21st Century Fox is reviewing its worldwide media buying and planning business across its film, TV and home entertainment groups.The review includes the Fox Film Studio, Fox Broadcasting, Fox News and the FX Networks, amongst others. Collectively, these divisions spend an estimated UD$1bn a year in media.Last year, in the US alone, the company spent US$770m in measured media, according to Kantar.The company currently employs several media agencies including Publicis Groupe’s Zenith Media and Dentsu Aegis’ Vizeum, who are the main incumbents on the account.The review is expected to cover traditional media planning and buying, search, social and programmatic, and is will be completed by the end of the year.
Following its sponsorship of CNN’s The Circuit, international delivery business DHL is extending its brand campaign with the network on multiple platforms and a new CNN feature strand Trader.CNN is DHL’s exclusive international media partner. The campaign includes sponsorship of The Circuit and Traders linear TV content as well as all online components on CNN.com and CNN Money, as well as spot advertising across the network.Traders is a feature strand that follows the stories of trading goods and services worldwide. It will be aired fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos and on CNN US’s CNN Newsroom Weekend. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money.This will be DHL’s third year of sponsoring The Circuit.