ComScore and Datalogix partner to close the Loop between Digital Ad Exposure and In-Store Sales
Datalogix, a consumer data collection company, has announced a strategic partnership with Comscore .The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ campaigns.This will help brands gain new insight into the offline sales performance of ads that were seen by users.