Sports content is a key factor to connect with Hispanics living in the U.S. This will particularly be the case next year when the Soccer World Cup takes place in Brazil. That is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Sports Marketing Forum in New York City’s Scholastic Auditorium on Sept 25. The high quality Forum program created in partnership with sports marketing agency ACM is designed to give brand side marketers, agencies and media executives an in-depth understanding of the Hispanic sports marketing landscape. “U.S. Marketers need to learn how to shout Gooooooooool! It is crucial for the success of their brands in the huge and growing Hispanic market,” says Marcos Baer, publisher of Portada.
Already confirmed Thought Leaders and Sport Celebrities
Joel Bary, CEO, Latinmedios
Hector Vallejo, Multicultural Marketing Manager, Stanley Black & Decker
Jason Riveiro, Multicultural Marketing Manager, Paint Stores Group, The Sherwin-Williams Company
Jaime Cardenas, CEO – Founder, ACM Connect
Ignacio Cassinelli, Editor, Soccer Confidential
John Guppy, Founder, Gilt Edge Soccer Marketing
Eric Krasnooo, Vice President, MLS Digital Properties, Major League Soccer
Vicente Navarro, Director Hispanic Marketing, Sports Endeavors
Jesus Ostos, Brand Marketing Group Manager, Brown Forman
Fernando Schwartz, Anchor, ESPN Deportes
Many more Thought Leaders to be announced soon!
Themes they will explore:
- The Hispanic Soccer Market – Exclusive and brand new research focused on marketing insights for the multiple segments of U.S. Hispanic soccer
- Navigating the complex media landscape of Hispanic Sports
- Sports Activation: Case studies about successful Hispanic sports marketing programs
- Going digital – Sports Properties’ efforts to connect with Hispanics online
- Hispanic Sports Blogs – Myths and Realities about social influencers
You can register to the Hispanic Sports Marketing Forum by attending it independently or in combination with Portada’s 7th Annual Hispanic Advertising and Media Conference which takes place in the same venue on September 26.
Alcance Media Group http://alcancemg.com/en/
Al Dia Texas http://aldiatx.com/
Sponsorship Opportunities: Portada has a wide selection of sponsorship opportunities for the Hispanic Sports Marketing Forum . Sponsorship packages can also include exposure in Portada’s audited digital and print properties. To inquire how to align your brand with this important event and be on top of mind of marketers wanting to reach Hispanics for the 2014 Soccer World Cup, please contact Kelley Eberhardt at 1212 685 44 41 (Kelley@portada-online.com).
Join us at PORTADA Mexico!