As EPMG is the partner that works directly with Walmart to support their Multicultural circular programming, Portada is providing this exclusive interview with Trevor Hansen, CEO of EPMG, to discuss Walmart’s multicultural Insert program as well as the state of the Multicultural Newspaper industry.
Walmart’s Every Day Low Prices (EDLP) policy is having a clear impact on advertising in multicultural media. The Bentonville, Arkansas, retail giant is scaling back TV advertising, newspaper circulars and in-store displays in an effort to refocus on EDLP. What Javier Delgado Granados, Multicultural Marketing Director at Walmart and Hispanic media executives have to say.
Multicultural media partner EPMG has announced they have partnered with impreMedia, the Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
What: LionHeartDigital (LHD), the Hispanic newspaper network backed by multicultural advertising placement firm EPMG, just introduced MamayFamilia, a Spanish-language parenting content site. Other products in other verticals
WHAT: The NHMA (National Hispanic Media Alliance) launched with the mission to be the leading Hispanic print media advocacy group in the nation. NHMA represents
What? Ingrid Reyes has been appointed EVP, Director of client solutions, strategy and value at EPMG. Why it matters: EPMG is ramping up its executive
Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing. Sánchez’s main focus will be put on
Spanish-language media was the big exception in the Q2 2013 Kantar advertising expenditures figures, being the only media that substantially grew compared to the same
