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Entravision Communications Corporation

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Global media and advertising technology company Entravision Communications Corporation has announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Meyer will be responsible for leading all of Entravision’s sales and revenue strategy and initiatives.

 

 

 

 

 

Coty Inc. has appointed Fiona Hughes as Chief Marketing Officer, Coty Consumer Beauty, and as a member of the Executive Committee, effective June 12, 2019, reporting to Pierre Laubies, Coty CEO & Consumer Beauty President.

 

 

 

 

 

 

National Restaurant Association and National Restaurant Association Educational Foundation President & CEO Dawn Sweeney announced today that she will step down when her current contract ends at the end of 2019. Until then, she will continue to lead the Association and Foundation, gain Board approval for the 2020-2024 strategic plan, and assist Board leadership in the search for a new CEO.

 

 

 

 

 

Focus Brands Inc. announces that global industry leader Dan Gertsacov will join its executive team in the newly-created role of Global Chief Marketing Officer. Gertsacov joins Focus Brands from Arcos Dorados, the world’s largest independent franchisee of McDonald’s, where he held the title of Chief Marketing and Digital Officer.

 

 

 

 

 

KFC U.S. has named Monica Rothgery its new Chief Operating Officer, effective immediately. In her new role, she will oversee operational strategy and execution, improve processes, new labor models and technology integration. She joined KFC U.S. in August  and has worked at Yum Brands for nearly 30 years, originally joining in 1992 as a General Manager at Taco Bell.

 

 

 

 

 

Equinox hired Seth Solomons as the company’s new Chief Marketing Officer, reported AdAge. Vimla Gupta, Equinox’s previous Chief Marketing Officer, was appointed a year-and-a-half ago. According to his LinkedIn, Solomons started in the ’90s with Wunderman before becoming Global CMO at Digitas, where he spent 11 years. Since 2015, Solomons has been the global CEO at Wunderman.

 

 

 

 

Felix Palau is now Group Brand Director, Tequila at Proximo Spirits. He previously filled the role of SVP, Marketing, Heineken Brand at The Heineken Company.

 

 

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Colombian airline Avianca has named Thais Skitnevsky Grinberg marketing director. She joins from Safra where she started working in 2017 and prior to that, she worked at Stelo as head of marketing.

 

 

 

 

 

Argentinian website Infobae has appointed Priscila Pipman and Silvio Tourón as commercial managers. Pipman joined the company in 2014 after working in La Nación and has more than 13 years of experience.  Tourón also joined the company from La Nación.

 

 

Roberto Muñoz, member of Portada’s Travel Marketing Board has been hired by Bancolombia as head of travel and banks. Roberto joins from Aeromexico where he was VP strategic partnerships and loyalty.

 

 

 

 

 

Related Companies has appointed Anna Domingo as their new marketing and sales director. Prior to this, she held the role of general manager at Merlin Entertainments until november of 2017.

 

 

 

 

Gana Energía has appointed Sara Moreno as responsible for the marketing and communications of the company. She has previously worked at  Ford and Omnicom PR Group.

 

 

 

 

 

Rodrigo Margain has been named vice president of sales & business development Mexico by Entravision Communications Corporation. Margain will be responsible for Mexico-based clients investing in Entravision owned or affiliated media platforms in the U.S.

 

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Univision Communications, Inc announced that Isaac Lee has decided to step down as Chief Content Officer.  He joined Univision in December 2010 as President of News. Lee will start his own production company.

 

 

 

 

 

Reprise appointed Renee Marquardt as general manager for the US. Marquardt joined Reprise from digital marketing and advertising agency Didit, where she was chief operating officer.

 

 

 

 

 

Marketing veteran Elizabeth Brady has been hired by Allstate as executive VP-chief marketing, innovation and corporate relations officer. Prior to joining Allstate, Brady worked at Kohler, Publicis and BBDO.

 

 

 

 

 

Jon Forsyth has returned to the industry as strategic partner at a new communications network, Troika/Mission Group. Forsyth’s role will include growing the business in the US and the UK, as well as working with clients on strategy.

 

 

 

 

 

The Body Shop has appointed Lionel Thoreau as global brand director and Elen Macaskill as  global customer director. Thoreau joins  from L’Occitane Group and Macaskill held the role of chief marketing officer at The Body Shop.

 

 

 

Zenith has appointed Jos Smyth as  global head of performance. In this role, Smyth’s mission will be to drive performance services for global clients. He joins Zenith from Digitas.

 

 

 

 

 

Liliana Aristizabal has been appointed as senior vice president of eastern region sales by Entravision Communications Corporation. Aristizabal will be based in New York, and will oversee Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Delta

Delta Air Lines has consolidated all of its media work with the PHD, Adage has reported. The airline had appointed PHD as its primary media agency in the U.S. two years ago. Digitas, which used to be the incumbent,  still works with Delta on customer relationship management.Delta Airlines spent around US$34.8 million in measured media in the U.S. in 2017, according to Kantar Media.

 

 

 

  • Mercedes-Benz

Mercedes-Benz, the German automaker and a division of the German company Daimler AG, has kicked off a global media agency review, Adweek first reported. The review comes less than three months after hiring Publicis Groupe as its global agency network for creative and digital. Omnicom’s PHD is currently incumbent on the business in the U.S. It is unclear if any of the global regions would be excluded. Mercedes-Benz spends more than US$1 billion on media advertising annually globally.

 

 

 

  • Revlon

>Cosmetics brand Revlon has placed its´ global media account back into review after having consolidated with Mediacom less than a year ago. MediaCom will not  defend. Revlon spent US$420 million on advertising in 2016. Spending on measured media in the U.S. in 2017 was US$81.7 million, according to Kantar Media.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Vallarta Supermarkets

Vallarta Supermarkets, one of the nation’s largest Hispanic supermarket chains has announced it is contributing $110,000 to local education organizations to support Latino students seeking a university or college education in markets the company serves.  “We will be using multiple platforms to inform our customers of our scholarship contributions in local markets including: Vallarta Supermarket’s website, social media, and employee briefings,”  said Rick Castillo, Marketing Director of Vallarta Supermarkets.”We hope our customers will take advantage of this wonderful educational opportunity.”

  • Jarritos®

Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, announced  a partnership with Novamex to air and promote its “Destapa Tu Fortuna” campaign on all of Entravision’s radio stations nationally. The campaign, which started on May 1st and will end on September 15th is designed as a way to recognize and give back to Jarritos customers. It will be supported by Entravision’s syndicated radio personalities who will leverage their on-air and social media influences to drive awareness.The “Destapa Tu Fortuna” campaign includes the drinks Jarritos, Mineragua, Sidral Mundet and Sangria Señorial with consumers looking under the cap for a winning code. Prizes include US$300,000 in cash, six cars, and millions of purchase discounts on Vudu and Fanatics. The campaign is in part sponsored by entertainment service Vudu which lets consumers rent, buy, and watch movies and TV shows, and Fanatics, the ultimate sports apparel store and fan gear shop.Customers can find a registration code on the caps of these four drinks – Jarritos, Mineragua, Sidral Mundet y Sangría Señorial and register the code on website, www.MyPrizes.net. The website will prompt you when a winning code is entered and the steps to claim your prize. Jarritos is one of the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million. The transaction is expected to close in the fourth quarter of 2017.

Why it matters: The Palm Springs market is ranked as the #49 in Hispanic population.

 

Entravision  has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.  Including anticipated synergies, the transaction represents an attractive purchase price multiple of less than 6.5 times expected blended 2016-2017 pro forma broadcast cash flow, is expected to be immediately free cash flow accretive and is expected to be funded on a tax efficient basis with proceeds from the FCC broadcast incentive auction and treated as a like-kind exchange pursuant to Section 1031 of the Internal Revenue Code of 1986, as amended.  The transaction, which is subject to customary closing conditions, including the prior consent of the Federal Communications Commission, is expected to close in the fourth quarter of 2017.

Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision, said, “Palm Springs is a growing and vibrant market that we know very well and have served for more than 20 years.  Our existing television and radio assets located in the market have helped us build strong relationships with the Palm Springs community and our local news programming, Noticias Ya, is highly rated.  We are excited to add KMIR’s impactful and significant local news presence to our portfolio in Palm Springs.  This is a strategic transaction that is extremely attractive on a financial basis, allowing us to broaden the services we provide the Palm Springs market and positions us to continue to build on the success of KMIR and KPSE.”

Bill Tolpegin, Chief Executive Officer of OTA Broadcasting, said, “We are grateful for the hard work and dedication of KMIR’s terrific employees during our ownership of the station.  We are confident that Entravision will be a great new home for the station and its team, and look forward to following their continued success.”

Entravision currently owns and operates the UniMas and Univision affiliated television stations (KVER-CD, KEVC-CD, and KVES-LD) and 94.7 FM Jose and 103.5 FM Tricolor radio stations (KLOB-FM and KPST-FM) serving the Palm Springs, CA market, which is ranked #146 in total population and #49 in Hispanic population.  Entravision’s Univision affiliate, KVER-TV is the leading station in the market, number one in full week ratings, Mon-Sun 3am-3am among Adults 18-34, 18-49 and 25-54 [1].

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

The early evening newscast will be anchored by Martin Borchardt. With more than 14 years of experience, Mr. Borchardt is one of the best-known anchors in the San Diego market.

 

 

 

 

The 11 p.m. newscast will be anchored by Estephanía Baez and Aranzazú Alvarez.

 

 

 

 

Ivan Pollard has been appointed global chief marketing officer at General Mills. He was most recently senior VP-strategic marketing at Coca-Cola North America and spent six years with Coke. Pollard was also a global partner at Naked Communications and held posts at Wieden+Kennedy and DDB Needham.

 

 

Global data-driven media and marketing firm, Headway has announced the recent hire of Michele Webb. Michele will join Headway as the Senior Director of Sales, U.S. In her new role, Michele will spearhead the introduction of Headway’s robust suite of advertising solutions. She will also be responsible for growing the team charged with supporting their entire line of performance, branding, and programmatic offerings in the U.S., including Headway’s MoBrain platform. Michele brings with her more than 15 years of successful experience in the digital advertising space, most recently with Cheetah Mobile as their Head of Performance Sales for the U.S. Webb will be based in Los Angeles.

 

Havas’ Arnold Worldwide is restructuring its North American leadership team by  elevating three executives to new positions, according to Mediapost.

 

 

 

 

Sasha Hartman, formerly EVP, executive marketing director, has been promoted to president, chief client officer at the shop’s Boston office.She will oversee the Boston client portfolio and lead the Marketing department.

 

 

 

 

 

Elliott Seaborn, formerly managing director, Boston, has been named chief growth officer for Arnold’s North American operations. Prior to Arnold Seaborn spent nearly a decade at Digitas.

 

 

 

 

 

 

 

 

Lisa Unsworth, managing partner, CMO, has been appointed managing director, director of growth platforms for North America. She will provide executive marketing leadership across several Arnold clients and serve as a growth advisor across the agency’s entire portfolio.

 

Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market. The new affiliation partnership will allow Entravision the opportunity to strengthen its connection across multiple platforms to the diverse Latino audience who make San Diego and Tijuana their home.

 

Agency Grey has hired Alex Morrison as president of Grey West, tasked with overseeing the agency’s San Francisco and Los Angeles offices while working closely with Grey’s flagship New York office and  Grey New York CEO Debby Reiner.Morrison returns to Grey after spending over two years as vice president, global managing director for R/GA’s content studio.

 

 

The past April, Coca-Cola announced it would cut around 1,200 jobs as part of an organizational restructuring to cut costs. The company has already started implementing those changes with hundreds of layoffs in different offices, according to AgencySpy.

 

 

 

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What: Entravision Communications Corporation announced the launch of a new digital content initiative, in a effort with Chanclazo Studios, Inc. (“Chanclazo”), an digital production studio.
Why it matters: The new digital content initiative is aimed at producing and distributing unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City.

4-slide-360Entravision Communications Corporation (EVC), a diversified media company serving U.S. Latinos, announced the launch of a new digital content initiative to produce and distribute unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City. This effort will be driven through an investment in and partnership with Chanclazo Studios, Inc. (“Chanclazo”), an innovative digital production studio that creates and distributes short and long form 3D animation, virtual reality and augmented reality content for Hispanic audiences.

In conjunction with the investment, Entravision also entered into an agreement with Chanclazo to distribute content created by Chanclazo and to serve as their exclusive advertising sales representative. Entravision expects to begin distribution of Chanclazo’s content on its digital platforms in October, and will also assist Chanclazo in the procurement of content distribution and syndication on third-party platforms. With access to this new and unique content, Entravision will significantly expand its embedded marketing capabilities, offering advertisers unique branded content and product placement opportunities.

Chanclazo expects to use the investment from Entravision to accelerate the growth of the studio and its ability to target Hispanic millennials in emerging distribution channels with digital, augmented reality and virtual reality based content. The studio expects to develop new short and long form animation content, enhance its virtual reality capabilities and currently has several projects in various stages of production.

Chanclazo’s creative team is led by founders Hoyt Yeatman, Frank Gallego and Oswaldo Diaz, who bring extensive expertise in digital media, visual effects, and content development management.

“Chanclazo is led by an experienced and award-winning team with a strong track record of success at major studios specializing in animation, visual effects, digital media and entertainment,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “They possess extensive knowledge of the content creation process and the ability to bring film-quality animation to life in a cost-effective and timely fashion. The partnership expands our content production capabilities and allows us to increase our participation in the growing consumption of video across digital networks. In addition, it provides new high ROI embedded digital marketing capabilities that allow advertisers to effectively build their brands. The emergence of new digital distribution platforms is being embraced by advertisers and Hispanic audiences, and we are excited to bring high quality content to this rapidly developing market.”

“Entravision is an established leader with a multimedia platform reaching Hispanics across acculturation levels, and we look forward to benefiting from their management, sales and marketing expertise,” said Hoyt Yeatman, Academy Award winner and Co-Founder of Chanclazo Studios. “Our partnership will allow us to significantly expand our audience, create new, original content, build relationships with advertisers and connect with today’s Hispanic community through emerging and traditional distribution platforms.”

Headquartered in Los Angeles, California, Chanclazo Studios, Inc., is a digital content studio that creates and distributes short and long form 3D Animation, Virtual Reality, and Augmented Reality content for Hispanic audiences. In October, Chanclazo will launch its first short form animated series featuring the characters of “El Show de Erazno y La Chokolata.” The series will be distributed for mobile and web consumption in streaming, virtual reality, and augmented reality formats.

@EVCMedia@ChanclazoTV

What: Entravision Communications Corporation has promoted Pulpo Media CMO María Lopez-Knowles to lead Entravision’s integrated marketing across its radio, television and digital properties, also as CMO. (UPDATED with Maria Lopez-Knowles comments below).
Why it matters: Appart from overseeing Entravision’s multimedia marketing efforts , she will develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic objectives. Lopez-Knowles will report directly to Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.

Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, has announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media business unit to the newly created position of CMO of Entravision.

MariaLopez-KnowlesLopez-Knowles will oversee Entravision’s multimedia marketing efforts across its diverse broadcast, radio and digital properties, as well as develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic objectives. Lopez-Knowles will report directly to Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.
Lopez Knowles tells Portada that her marketing strategy going forward is “definitely going to leverage our unparalleled Hispanic market acumen and insights, relative to acculturation and media preferences, to drive greater cultural and linguistic relevance across all media platforms and content, both above-the-line and online.”. “We are going to continue to embrace the Total Hispanic Market with deep respect for the nuances across the sectors, and remain true to our Entravision mission of service to the Latino community,” she adds.

How does a modern Media Company market itself?

According to Lopez Knowles in a data driven marketing world. “You leverage the comprehensive consumer data sets you have across your marketplace, and the behaviors and knowledge you continue to secure from your portfolio of media assets (offline and online), to better serve your respective targets – simple as that. You use data as your arsenal and make your business intelligence, actionable.”

You use data as your arsenal and make your business intelligence, actionable.

Lopez-Knowles was previously a Pulpo Advisory Board member and joined Pulpo Media full time in August 2013 as CMO in charge of Marketing and Sales Planning. Before Pulpo, Lopez-Knowles served as President of GlobalHue Latino, a leading multicultural agency, and prior to that was at McCann Worldgroup (an Interpublic Company), where she founded and led a division of its MRM (McCann Relationship Marketing) Unit, exclusively focused on targeting acculturated Hispanics digitally. Lopez-Knowles has been the recipient of the ADCOLOR® Innovator award. A graduate of Loyola University of the South, and the University of New Orleans, she holds an undergraduate degree in Psychology and a graduate degree in Mass Communications, with a specialty in Film and Television. She is a second-generation Hispanic and is bilingual and bicultural.

“We’re pleased that Maria will expand her role at Entravision and lead our marketing efforts,” says Ulloa. “Her strong foundation in multicultural segmentation and in-depth Latino market insights across generations brings a unique skill set to this role. María’s over 30 years of advertising and marketing expertise make her the ideal candidate to further strengthen Entravision’s integrated approach to our marketing and digital businesses.”

“I am thrilled to increase my engagement across the Entravision organization,” says Lopez-Knowles. “Entravision’s understanding of the Latino market, and its commitment to embracing all segments of our Hispanic community, across all available media, is unparalleled in the industry. I share Entravision’s vision and passion and look forward to evolving the brand and its offerings, to better serve both our advertisers and the Latino market in its entirety.”

Entravision’s Pulpo division is a data-driven platform offering hyper-specific segmentation, personalized messaging, programmatic execution and in-depth analytics to marketers using its world-class proprietary technology. Entravision offers advertisers a one-stop solution that leverages Latino-focused television and radio properties, Hispanic Big Data and Analytics (Luminar), and Pulpo’s digital network.

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