Posts Tagged ‘Entravision Communications Corporation’

Entravision Communications Corporation

Entravision & Chanclazo Studios Launch New Digital Content Initiative

Entravision Communications Corporation announced the launch of a new digital content initiative, in a effort with Chanclazo Studios, Inc. (“Chanclazo”), an digital production studio.The new digital content initiative is aimed at producing and distributing unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City.


Entravision Appoints Pulpo Media’s María Lopez-Knowles to CMO (UPDATED)

What: Entravision Communications Corporation has promoted Pulpo Media CMO María Lopez-Knowles to lead Entravision’s integrated marketing across its radio, television and digital properties, also as CMO. (UPDATED with Maria Lopez-Knowles comments below). Why it matters: Appart from overseeing Entravision’s multimedia marketing efforts , she will develop and manage Entravision’s corporate marketing strategy in order to achieve the company’s strategic […]


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A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.