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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Samsung

Samsung has appointed Leo Burnett as global creative AOR for the brand’s visual-display division (TVs), following a competitive pitch. Led by the agency’s Chicago office, the 75 market remit will include global brand positioning, integrated communications strategy and creative. Starcom will provide media planning and buying expertise, given its role as Samsung’s global media AOR.Samsung spent US$27 million on measured media for its TV division last year in the U.S., according to Kantar Media.

 

 

 

 

  • CMPC Tissue

Media agency Initiative will be in charge of CMPC Tissue‘s media strategy and planning in Latin America. The agency will be responsible for media planning, buying and strategy for CMPC Tissue’s brands La Papelera de Plata, Productos Tissue del Perú, Industria Papelera Uruguaya, Melhoramentos CMPC, Absormex CMPC Tissue, Drypers Andina and Productos Tissue del Ecuador, in markets such as Argentina, Chile, Peru, Uruguay, Brazil, Mexico, Colombia and Ecuador. The account was handled by various agencies in the different countries where CMPC Tissue has presence. The regional hub will be based in Chile and will work jointly with each of the local teams.

 

 

 

  • Enterprise Rent-A-Car

As part of its ongoing expansion in Latin America and the Caribbean, one of the world’s largest car rental company has opened four new Enterprise Rent-A-Car locations at the Dominican Republic’s largest airports: Punta Cana International Airport (PUJ), Las Américas International Airport (SDQ) in Santo Domingo;Cibao International Airport (STI) in Santiago de los Cabelleros; and Gregorio Luperón International Airport (POP) in Puerto Plata. Enterprise Holdings Inc. owns the Enterprise Rent-A-Car brand, as well as National Car Rental and Alamo Rent A Car. The National brand has been operating in the Dominican Republic since 1974.The Enterprise Rent-A-Car brand expanded into Latin America in 2015, and announced the opening of 22 new locations throughout Belize, Honduras, Mexico, Tortola, Trinidad & Tobago, Turks & Caicos and Uruguay in 2016.Today, the Enterprise, National and Alamo brands operate in more than 90 countries, including 31 in Latin America and the Caribbean.

 

 

 

  • MoneyGram

MoneyGram and Grupo Elektra, have extended their agreement to provide money transfer services inside nearly 2,000 Elektra locations in Mexico through 2021. The partnership strengthens MoneyGram’s position in the dynamically growing market – with over US$30 billion inflows in 2017, the U.S. to Mexico is the largest remittance corridor in the world.Grupo Elektra is Latin America’s leading specialty retailer and financial services company and the largest non-bank provider of cash advance services in the United States. Since 2012, MoneyGram and Grupo Elektra have worked together to make sending and receiving money around the world easy and convenient for consumers in Mexico.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Avianca Airlines

Avianca Airlines inaugurated a trio of Latin American flights from Orlando International Airport.Since 2011, the airline has provided a daily flight from Orlando to Bogota, Colombia.The three new flights are: daily to Lima, Peru; four times a week to San Salvador, El Salvador; and three times a week to Guatemala City, Guatemala.Orlando International Airport’s international business has grown from 3.3 million passengers annually in 2011 to 6.2 million currently.Airline officials expect the bulk of tickets for the Guatemala and El Salvador flights to be sold in those countries, while the Peru flight will bring a more even mix of tickets sold in the U.S. and Colombia.The airline was founded in Colombia in the early 1900s but is now based at three hubs: Bogota, San Salvador and Lima.

 

 

 

  • Johnson’s Baby

Johnson & Johnson recently re-staged an entire line of products on a global basis for its´JOHNSON’S® Baby brand. For nearly 125 years, Johnson’s Baby—shampoos, washes, lotions—grew to become one of the most popular baby brand in the world, with sales in more than 140 countries. To reach this size and scope, the brand developed regionally, leading to 470 products, 293 formulas, and 102 different types of bottles and closures.The restructuring of the brand included streamlining operations, simplifying the supply chain, paring back ingredient lists, and creating updated and globalized formulations based on cutting-edge science as well as parental preferences.The new packaging began reaching store shelves in North America in July. India and China are next, followed by Europe and then Latin America.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Enterprise Rent-A-Car

jjjjjEnterprise Rent-A-Car announced the company has expanded the Enterprise Plus loyalty program into the Caribbean and Latin American markets.Members of the Enterprise Plus loyalty program can now earn rewards and free rental days at locations in Belize, Costa Rica, Guatemala, Mexico, Nicaragua, Tortola, Trinidad & Tobago and Uruguay.Earlier this year, the Enterprise Plus loyalty program was also introduced in Argentina, Paraguay and Curacao. The Enterprise, National and Alamo brands now operate in more than 85 countries, including 30 in Latin America.

 

  • American Airlines

descarga (18)American Airlines Inc. plans to invest US$100 million in an aircraft maintenance center in Sao Paulo, touting it as a sign of confidence in Latin America’s largest economy despite Brazil’s recession and latest political turmoil.The US airline would set up its first maintenance center in South America at Sao Paulo’s Guarulhos airport, and would eventually offer services to other airlines.American Airlines spokesman Josh Freed said the No. 1 US airline by passenger traffic has plans to invest in Brazil but that he could not immediately confirm the amount.Four airports will be auctioned to private concessionaires on March 16 and the state company that manages Brazil’s airports will not take part for the first time.

 

 

  • Havas

hdPbVsbF_400x400Havas will merge global media and creative operationsin an effort to “accelerate integration” and create a “seamless” experience for clients, mandmglobal has reported.Both creative and media operations will become business units under a single regional P&L, with the new organisation to be overseen by former Havas Media Group chief Dominique Delport, who becomes global managing director and chief client officer.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • WAL-MART

mmmmWal-Mart plans to invest US$320 million in the Brazilian market over the next three years despite a drop in sales.Wal-Mart’s sales in Brazil dropped by 4.1 percent. Compared to increases by 8.9 percent across Mexico and Central America.The money will go towards re-branding its local branches with a stronger link to the American name.The company’s Brazilian director promises cheaper prices, a wider assortment of products, and more fresh produce. Wal-Mart arrived in Brazil in the mid-90s.

 

 

  • RGC Coffee

descarga (16)RGC Coffee Inc. (RGC), a worldwide supplier of green coffee http://www.rgccoffee.com/origins.html, has announced its new subsidiary, RGC Americas. Based in Bogota, Colombia, RGC Americas will oversee quality, market intelligence and sustainability programs. Colombian based industry experts Steven Diaz and Angela Pelaez have been hired respectively as General Manager and Sustainability Manager.RGC is an industry leader in quality and sustainability, partnering with large, medium and small coffee roasters. Opening the new subsidiary will allow RGC to meet future demands of coffee roasters who have mandated greater accountability and focus on quality.

 

 

  • Martin Audio

descarga (6)Martin Audio, a ccompany that delivers high quality professional loudspeaker systems for Live Sound and Installed applications, has appointed Pro Active Latin America as the company’s sales representative for Latin America and the Caribbean.Based in Mexico City and guided by Owner/Director Berenice Gutierrez, Pro Active LATAM has already built a portfolio that includes Allen & Heath, Ashly Audio and UDG in addition to Martin Audio.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Enterprise Rent-A-Car

descarga-2For travelers heading to Latin America, it was recently announced that the Enterprise Rent-A-Car brand has opened shop in Argentina, Paraguay and Curacao.Tourists arriving for business or pleasure trips in Central and South America will find Enterprise car rentals available at airport locations in Buenos Aires and Mendoza, Argentina; Asuncion, Paraguay; and Willemstad, Curacao.The car rental company’s growth in Latin America has been part of Enterprise’s global expansion and continued success in the travel industry. In total, the Enterprise, National and Alamo brands can be found in 85 countries across the world, including 29 locations in Latin America.(Check out interview with Entreprise Rent-A-Car’s Lee Broughton).

  • Norwegian Air Shuttle 

descargaNorwegian Air Shuttle is evaluating plans for a base in Buenos Aires with flights from cities including Oslo, London, Paris, Madrid and Barcelona as the next phase of its low-cost expansion strategy.Services to the Argentinian capital could start in 12 months if government permissions are granted.  The Latin American country’s second-biggest city also has the potential to become a domestic hub.South America is attracting outside operators as an economic downturn, weaker local currencies and increased dollar-linked costs squeeze local players.Qatar Airways said in July it would pay $613 million for up to 10 percent of Latam Airlines Group SA, the region’s biggest carrier, while China’s HNA Group Co. last year acquired a 24 percent stake in Azul Linhas Aereas Brasileiras SA for $450 million. Colombia’s Avianca Holdings SA and Avianca Brasil are seeking separate partners while planning to merge in the longer term.Norwegian Air is still awaiting permission from the U.S. Department of Transportation to use its Irish subsidiary for trans-Atlantic U.S. flights and has also applied for such rights for its U.K. unit.

  • Western Union

descarga-3Legacy remittance provider Western Union will nearly double the size of its retail locations in Mexico through a new partnership that will bring Western Union services to many locations of OXXO, the country’s largest convenience store chain.Now, OXXO customers will be able to receive funds via a national hotline, in-store phones, or kiosks. As a result of the partnership, Western Union’s network in Mexico will nearly double to 26,200 locations.This is part of what seems like an ongoing Western Union push to expand in Mexico. Western Union recently partnered with Walmart in Mexico to expand its retail pickup locations.Mexico is the fourth-largest remittance recipient worldwide and the most popular destination from the US.  That means that growing its presence there could help Western Union increase its consumer-to-consumer revenue in the Latin America region, thereby growing a key segment of its business.

  • IHG

vvvvvInterContinental Hotels Group (IHG) continues to ramp up its growth with the expansion of its brands in the Caribbean, Latin America and Mexico. Set to open as Latin America’s first, Candlewood Suites Queretaro-Juriquilla in north-central Mexico offers convenient access to the Soccer Stadium and downtown Queretaro.Also contributing to IHG’s Latin American growth is the signing of two new-build Holiday Inn Express properties in Peru. In Paraguay, the inaugural Holiday Inn Express will join Crowne Plaza in the capital city of Asuncion. On the books in the Dominican Republic is the InterContinental Santo Domingo that will expand that brand’s presence within the Caribbean.By the end of next year, additional IHG properties are set to open in Brazil, Chile, Columbia, Ecuador and the Bahamas.

@Fly_Norwegian @Enterprise @WesternUnion @IHG

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at silvina@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • University Health System

dDsfafvo_400x400 Culture. Inspired. Marketing® agency MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review. MarketVision will provide strategic direction and counsel regarding the Hispanic market for a new University Health System brand campaign being created by Richmond, Va.-based agency NDP, and also will adapt the brand campaign for the San Antonio Hispanic market.  MarketVision also has worked on health-related marketing and communications campaigns for the Centers for Disease Control & Prevention (CDC), the Texas Organ Sharing Alliance and Healthy Hispanic Living.

  • Dickies

descarga (2)Dickies, the manufacturer of work apparel, named Moroch Partners its media agency of record . The agency will develop  a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys, according to Mediapost. Creature previously handled the account. Dickies spent us$4.1 million on measured media in 2015, according to Kantar Media.

 

 

  • Sprite

descargaHip hop icon Tupac Shakur will appear on Sprite newest campaign. Sjakur lyrics will be featured on this year’s edition of the “Obey Your Verse Lyrical Collection,” Adage reports. The campaign features lyrics on Sprite packaging this summer, including from Missy Elliott and J. Cole. A total of 16 lyrics will be inscribed on cans and bottles. Tupac’s lyrics include “keep ya head up” and “the gift of speech, the power to reach,” plus four others.The campaign will include a TV ad by Wieden & Kennedy as well as outdoor, radio, social and in-store ads. Sprite’s lyrical campaign is running alongside Coca-Cola’s “Share a Coke and a Song” program that launched in April.

  • Dunkin’ Donuts

descarga (3)Dunkin’ Donuts coffee, donuts and sandwiches are now available for purchase on-the-go using a mobile device nationwide. The brand announced that On-the-Go Ordering is now available exclusively for members of the Dunkin’ Donuts DD Perks® Rewards Program at Dunkin’ Donuts restaurants throughout the country. DD Perks members can order, pay in advance on their smartphones and then pick up their favorite menu items while avoiding long lines.With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the new Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin’ Donuts Card within the App. To enjoy On-the-Go Ordering, DD Perks members nationwide must download the newest version of the popular Dunkin’ Donuts Mobile App, called “New Dunkin’ Donuts” in the App Store or Google Play Store. In addition, the App also lets users access their DD Perks account to find mobile coupons and offers, locate the nearest Dunkin’ Donuts, find nutritional information and more.

  • Enterprise Rent-A-Car

enterprise-600_lxe8LaKEnterprise Rent-A-Car will partner with the U.S.S. Enterprise as part of a deal with Paramount Pictures for the launch of this summer’s “Star Trek Beyond,” according to Mediapost.Fans can visit EnterpriseBeamsYouUp.com to enter for a chance to win a trip for two to the film’s premiere. Other prizes available through the sweepstakes include a private screening of the film for up to 50 people, as well as free movie tickets and prize packs. The film opens in theaters July 22.Enterprise airport shuttle buses in New York City and Philadelphia will be wrapped with images of the U.S.S. Enterprise and the phrase: “Until We Can Beam You Up, We’ll Pick You Up” displayed on the side.Enterprise’s partnership with Paramount Pictures’ is the brand’s first with a movie studio and most integrated marketing campaign for a film to date.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Enterprise Rent-A-Car

descarga (4)Enterprise Holdings Inc. recently announced that it is expanding theEnterprise Rent-A-Car brand’s presence in the Caribbean and Latin America with the opening of 22 new locations.The company also owns National Car Rental and Alamo Rent A Car in addition to its flagship Enterprise Rent-A-Car brand.Enterprise Rent-A-Car will open 13 airport and downtown locations in Belize,Honduras, Mexico, Tortola, Trinidad and Tobago, Turks and Caicos and Uruguay by April. An additional eight Mexico airport locations will come online by May as well as a new Cancun, Mexico, location opening in June.

  • ‘Share a Coke’ by Coca-Cola

descarga (11)Coca-Cola will release the next phase of its “Share a Coke” campaign, Adage reports. Starting in April, the company will put lyrics of almost 70 popular songs on packaging. Coke will also include lyrics from some of its iconic campaigns. The campaign, called “Share a Coke and a Song,” will be supported by music-themed TV spots, social media and a summer-long experiential tour. The campaign includes Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Agencies on the campaign include: Wieden & Kennedy, Portland for creative; Universal McCann for media; Arc Worldwide for shopper marketing; Cornerstone Agency for music; Fast Horse for PR and FortyFour and Irban Group for e-commerce.Coke plans to extend its campaign to mobile by encouraging consumers to use the Shazam app to scan bottles and in-store signage. That will allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, according to the brand.”Share a Coke and a Song” is part of the “Taste the Feeling” campaign.

  •  Shangri-La Hotels

descarga (6)Shangri-La Hotels has appointed DigitasLBi to lead a global team of agencies from Publicis Groupe to run all creative, digital and media accounts, according to Mediapost. DigitasLBi, BBH and Zenith will comprise the integrated team, with support from those agencies in areas such as brand strategy, creative strategy and execution, CRM, media planning and buying across Shangri-La, Hotel Jen, Kerry Hotels and Golden Circle brands.Shangri-La worked with multiple agencies and ended its relationship with Ogilvy earlier in 2016.

 

 

 

  • Holiday Inn®

holiday_inn_400x400InterContinental Hotels Group (IHG) has announced the opening of the new-build 188-room Holiday Inn® & Suites Leon Plaza Mayor hotel, in Mexico. This hotel joins three other IHG properties in the city.

 

 

St. Louis, MO, headquartered rental car company Enterprise Rent-a-Car just announced “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost. Portada interviewed Lee Broughton, Assistant Vice President, Enterprise Brand Marketing, North America, in order to understand the campaign.

Lee Broughton, Enterprise Rent a CarPortada: What is the main tagline of the Campaign?
Lee Broughton, AVP, Enterprise Brand Marketing, North America.:  “Our first fully-dedicated Hispanic marketing campaign allows us to share what we’re well known for – picking our customers up. ‘We’ll Pick You Up’ has for decades been a service benefit that sets us apart in the marketplace, and we’re excited to show how this unique value proposition resonates with different cultures within Pan-Hispanic communities.”

Where is the Media Buy being done and what agencies are in charge of it?
L.B.:  “Vamos Por Ti” will come to life in TV, radio and digital advertisements, as well as in-store collateral. Advertisements will debut in six pilot markets in Texas and New Mexico, with potential to expand into additional markets later this year. PHD Media Network handles all media planning and buying duties on behalf of Enterprise, and for this campaign, the spot will be seen on Univision and Telemundo networks in six markets – Dallas/Ft. Worth, Houston, San Antonio, Austin, El Paso/Las Cruces and Albuquerque/Santa Fe. There are also digital buys on YouTube, Hulu Latino and Facebook.  The campaign began March 2 and runs through April 12. In addition to “Vamos Por Ti,” Enterprise is also debuting a new North American television ad that will launch next week on March 16 across primetime broadcast TV and digital, coinciding with some of the brand’s heaviest media buy. The spot, called “Family Reunion,” uses humor to communicate how often Enterprise employees go above and beyond for their customers. In this particular ad, a young woman asks Enterprise to pick her up from a family reunion, and then introduces family members to her “boyfriend” (a.k.a. the Enterprise employee) who willingly plays along. The “Vamos Por Ti” campaign was developed by Bromley and “Family Reunion” was developed by Cannonball Advertising and Promotion.”

How has the messaging been adapted to reach out to the Hispanic consumer?
“Recent qualitative research we commissioned (conducted by Bromley) indicated that while affordable prices and comfortable, reliable, fuel-efficient vehicles lead Latinos to rent from Enterprise, many were unaware that the signature pick-up service is complimentary. We learned that Enterprise’s pick-up benefit answered an unmet need for the Hispanic audience who expressed a desire to learn more about it. We saw an opportunity to emphasize the strength of the Enterprise brand’s neighborhood presence, and focused our messaging on the pick-up benefit available at these locations.”

Do you leverage the Alamo and National brands together with Enterpise  marketing or are these totally different marketing strategies?

“Our Alamo and National brands have separate marketing strategies – they are mostly at airport locations, and have different customer bases. Our overarching marketing strategy for LAC includes capturing rentals within LAC, and capturing both inbound and outbound rentals between LAC and EMEA/North America.”

Join us at PORTADA Mexico!