Enterprise Holdings


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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  • Enterprise Holdings

Enterprise Holdings Inc, the global car rental provider, is making a strategic investment in Unidas and amending its Master Franchise Agreement with the Brazilian car rental operator and fleet management company.Unidas and Enterprise Holdings – which owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands – became franchise partners in 2012. In addition, Enterprise Holdings’ entire portfolio of car rental brands will be offered throughout Brazil, including its flagship Enterprise Rent-A-Car brand.The Enterprise, National and Alamo brands operate in more than 85 countries, including 29 in Latin America. The expanded relationship with Unidas will help both companies meet the needs of a growing number of corporate and leisure customers in Brazil.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com..

      • Vulcabras Azaleia

banner_azaleia_espanholJ. Walter Thompson is the new agency of shoe Company Vulcabras Azaleia, which own women shoe brand Azaleia and Dijean; footwear and sport products Olympikus and Vulcabras boots. Previously, the footwear brand was handled by LDC – Lodduca. The account management will be basedin Porto Alegre and the planning, media and creative strategies will be divided between the San Paulo and Rio Grande do Sul offices.

      • Nestlé

nmnmNestle has launched Nescafé Dolce Gusto in capsules in the Venezuelan market. Nescafé Dolce Gusto ventures in a new coffee capsules product category breaking the traditional pattern of coffee consumption in Venezuela. Under the brand slogan “Coffee is not just black,” the variety of flavors of Nescafé Dolce Gusto initially available in Venezuela will be: American, Cappuccino and Latte Macchiato. Exclusive sales points will be announced through the brand social networks. Consumers can explore on branded content on the Web page: www.dolce-gusto.com.ve.

      • Estrella Jalisco

vvvvIn a celebration that paid tribute to late Mexican-American singer Jenni Rivera, Estrella Jalisco, a light-flavored pilsner beer with more than 100 years of Mexican brewing tradition, honored La Diva de la Banda with the first-ever Hispanic 3D hologram during the country’s largest annual Día de los Muertos festival. The surprise appearance, powered by Hologram USA, aired live on the Facebook pages of Jenni Rivera and Estrella Jalisco during the Día de los Muertos festival, drawing millions of fans to view her performance. Consumers who missed the live performance can replay the hologram video until November 5, 2016 by visiting the official Facebook page of Estrella Jalisco. Celebrated on November 2nd throughout Mexico and the U.S., Dia de los Muertos is a Mexican holiday that includes both traditional festivities and parades.Yonathan Bendesky is the Brand Director for Anheuser-Busch, Mexican Imports.


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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Mars-Mediacom ::: Johnnie Walker-  Anomaly ::: Heineken, Sol and Amstel – Tribal and DDB ::: Avenida.com – Carlos y Darío ::: Laboratorios Argentia – Mídios :::

  • Mars

descarga (1)Mars has appointed WPP’s MediaCom as its global media planning agency of record after a pitch. MediaCom will take control of the account in 2015.So far, much of the business has been handled by Publicis Group’s Starcom, which will continue to handle media buying for Mars.Mars Incorporated owns the Snickers, Galaxy, M&M’s and Maltesers brands.The win comes shortly after MediaCom has won Coca-Cola’s US $100m Mexico account and Procter & Gamble’s LatAm and Caribbean digital business from Starcom.

  • Johnnie Walker

descargaJohnnie Walker has selected Anomaly as its new global agency of record following a pitch. Anomaly beat Ogilvy, Wieden & Kennedy, BBDO and incumbent BBH for the creative business. The Diageo-owned whisky brand had been with BBH for the last 15 years, and the agency was behind Johnnie Walker’s iconic “Keep Walking” campaign. Talk of a review began earlier this year when Anomaly released “A Gentlemen’s Wager,” a branded film promoting Johnnie Walker Blue Label featuring actors Jude Law and Giancarlo Giannini. Diageo spent US $380 million in measured media in 2013, an increase of 24.6% over the previous year, according to Ad Age’s DataCenter.

  • Heineken, Sol and Amstel / Argentina

tribal y ddb-The team formed by agencies Tribal and DDB has won the Heineken, Amstel Sol and Amstel accounts in a pitch organized by Grupo Consultores. Tribal will focus on digital and DDB on other duties.


  • Avenida.com – Argentina

avenida-Agency Carlos and Dario has added e-commerce site Avenida.com to its clients portfolio.The agency will work to position Avenida.com as the leading brand in electronic commerce.


  • Laboratorios Argentia – Argentina

midios-1Midios, the media agency led by Hector Gonzalez, has been chosen by Laboratorios Argentia to develop its strategy and media planning.


  • Enterprise Holdings

descarga (1)Car rental Enterprise Holdings that operates the Enterprise, National and Alamo brands has selected Dentsu Aegis Network’s Isobar to be its digital agency. 360i, another Dentsu agency, will continue to work in the social and performance media areas.