Join Us at the Marketing in Multicultural America Summit, NYC, March 5

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Sounding Off

Sounding Off: S. Echeverr√≠a “Affordable Care Act: Enrolling Latinos Using Digital Media”

Like many other industries, the healthcare industry will be facing a digital transformation which creates opportunities to leverage “big data” in ways that are more relevant and engaging for users. More than ever, insurers, HMOs/managed care and hospital groups need to develop communication strategies that connect culturally with this growing and thriving population. Close to 15 million Hispanics will benefit from The Affordable Care Act (ACA).