iHeartMedia and Hispanic Radio Legend Enrique Santos Form Strategic Alliance
iHeartMedia has joined forces with Hispanic radio legend Enrique Santos of Magnus Media to develop an Hispanic multi-platform initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion listeners monthly.Santos was named Chairman and Chief Creative Officer of Newly Formed iHeartLatino Division and will also create new english-language programs across broadcast, digital and social for the latino community.