Posts Tagged ‘English or Spanish’

English or Spanish

PAN-LATIN CULTURE: MADE IN THE USA

The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S.  marketing, media and cultural industries, have a lot to contribute to the mid and long term growth of the U.S. economy. For this reason, the cover article of this issue is devoted to the role of language in marketing to […]


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Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.


Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”


The Social Strategy of OTAs in LatAm: Despegar, Expedia, Booking.com…

The Social Strategy of OTAs in LatAm: Despegar, Expedia, Booking.com…

How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.