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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Avon & Rappi

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.

 

  • Emirates

Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.

 

 

  • Riviera Nayarit

Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

What: Qatar Airways’s sponsorship with CONMEBOL is the latest partnership for an international carrier in the sport of soccer.
Why it matters: The agreement shows the continued growth of Latino markets and fans as affluent consumers and creates a more varied playing field now for a lucrative category.

Gareth_Bale (Football.ua)

The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world.

However, a handful of carriers, especially those looking to expand brand into the Americas, are continuing to look to soccer as a way to engage and storytell to an emerging audience.

Such was the case last week when Qatar Airways (@qatarairwaysannounced its latest sports partnership, this one not with a club but with CONMEBOL ( @CONMEBOL), making the Middle East-based carrier the sponsor of CONMEBOL’s professional competitions across South America through 2022, including the Copa Libertadores, Copa Sudamericana, and the Recopa. With the Americas being a growth market for the airline, the CONMEBOL deal can bring a wide range of opportunities to Qatar Airways, who has already spent big with global clubs like with Bayern Munich, AS Roma, Boca Juniors as well as with FIFA and in the U.S. with the Brooklyn Nets of the NBA.

…[B]ringing in a relatively new but established player is good news for everyone.
David Villa (Arturo Pardavila III)

“We are continually striving to boost our global sporting sponsorship portfolio, and this partnership is just one more example of our dedication to the sports sector. We are also excited to further expand our presence in South America, and look forward to supporting the forthcoming CONMEBOL football competitions,” said Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker.

The move is a bold strategy for Qatar Airways as some of its bigger competitors look to the west to also increase their global footprint, sales and brand awareness. Etihad Airways, (@EtihadAirways) for example, supports soccer globally through various partnerships including a Principal Partnership with New York City Football Club (@NYCFC), Manchester City Football Club (@ManCity), Melbourne City Football Club (@MelbourneCity, Al Ittihad Football Club and Al Ain Football Club in the emirate of Abu Dhabi as well as a multiyear and expanded agreement with Major League Soccer (@MLS). They also have a solid place in Washington, D.C. as the official airline of Verizon Center in the Washington Capitals (@Capitals) (NHL), the Washington Wizards (@WashWizards) (NBA), and the Washington Mystics (@WashMystics(WNBA).

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

Emirates Stadium (Arsenal mjh)

Emirates Airline (@emirates) has also gone the big brand in soccer route, with deals that include Arsenal and Emirates Stadium, Real Madrid, Paris Saint Germain, AC Milan, Benfica, Hamburg SV, Olympiacos, the Emirates FA Cup, the Arabian Gulf League, and the Asian Football Confederation as well as an ongoing partnership with the New York Cosmos, currently looking for a new home after the demise of the NASL.

“If you are going to try and infiltrate the Americas and are already a global carrier with best in class service, the wide footprint that a strategic partnership in soccer can have can reap great benefits,” added Chris Lencheski, a longtime sports marketing expert who has spent years in the soccer space and teaches at Columbia University. “There is no doubt that the world is still looking to the Americas, as well as China, as the still to be refined growth areas for soccer and soccer marketing. Getting in now, as these airlines have done, with both clubs and properties that are looking to seize that opportunity is very smart, and sends a very strong message to the consumer and the business world about areas they believe will grow with partnerships they develop.”

The move to the Americas with CONMEBOL is one to watch for a number of reasons. First, it shows the continued growth of Latino markets and fans as affluent consumers and gives a look into the long-term strategies for nontraditional brands looking for a new way to engage. Second, it creates a more varied playing field now for a lucrative category, as most of these types of deals are not done just as a one-off; they are usually done as stepping stones for other deals as dollars and opportunities become available in other markets.

On the sell side, it is always great to have a new aggressive brand in the marketplace, and bringing in a relatively new but established player is good news for everyone, especially those doing business in soccer in the Americas for years to come.

Subscribe to Portada’s daily Sports Marketing Updates!

Cover Image: credit Clément Bucco-Lechat

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Call of Duty esportsThe Call of Duty World League inked a deal with TV brand TCL. Now, TCL will be featured in tournament broadcasts, and have branding in original Call of Duty World League programming, and more. According to a 2014 Think Now Research study, Hispanics expressed more interest in watching others play video games compared to Non-Hispanics.
  • The NBA and Intel Capital announced a new technology innovation collaboration by the name of “NBA + Intel Capital Emerging Technology Initiative.” The multiyear deal will foster the identification, formation, and growth of technology companies that have the potential to impact the future of the NBA, sports, and entertainment. “With this new initiative, the NBA and Intel Capital aim to bring extensive human and technology resources into companies we believe will lead the next wave of transformation in sports and entertainment,” said Wendell Brooks, senior vice president of Intel Corporation and president of Intel Capital.

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  • Emirates AirlineEmirates Airline, F1 Global Partner since 2013, renewed and expanded its partnership with Formula 1 until the end of 2022. Emirates will now have an expanded branding and consumer activation presence at over 15 races on the FIA Formula One World Championship calendar spanning Europe, Asia, Australia, North America and South America, in addition to Emirates being the Title Sponsor of the Spanish Grand Prix in Barcelona and for the German Grand Prix in Hockenheim.
  • The NBA, the International Basketball Federation and the Basketball Federation of India announced that Basketball Without Borders (BWB) Asia 2018 would be held from May 30 to June 2 at The NBA Academy India in Delhi National Capital Region. BWB Asia 2018 brings together the top male and female players ages 17 and under from throughout the Asia-Pacific region to learn directly from NBA and FIBA players, legends, and coaches and to compete against other young players from the region.
  • UFCUFC made a multi-year media rights agreement with The Walt Disney Company’s new Direct-To-Consumer & International segment, that will see exclusive live UFC content run on ESPN+, as well as across a variety of ESPN’s television, social and digital platforms, in English and Spanish, starting January 2019.
  • Williams Racing has launched an official esports team, which will now run competitions for gamers to earn their place on the Williams eSports roster. There are already three drivers signed to the Williams eSports roster: Javier Perez, Jani Vitsaniemi, and Bernardo Perez. As part of its activity in 2018, the team will contest the second season of the Formula 1 eSports Pro Series. On average, Hispanics play video games more often than Non-Hispanics (12 hours per week vs. 9 hours for Non-Hispanics), according to hispanicgamers.com.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Marriott

American multinational hospitality Company Marriott International, Inc. is launching a review of its global media planning and buying business. This is the Company’s first formal media review since 2011 when it awarded MEC the assignment. Recently, MEC merged with agency Maxus to become Wavemaker. Sources said that Wavemaker would participate. Last year, Marriott merged with Starwood Hotels to become the world’s largest hotel company. Marriott International is headquartered in Bethesda, Maryland, in the Washington, DC metropolitan area.It has more than 5700 properties in over 110 countries and territories around the worldMarriott spent over US$232 million on ads in the U.S. in 2016 according to Kantar Media.

 

  • LATAM

LATAM Airlines Group announced its plans today to offer three new international routes in 2018 –Boston (United States), Rome (Italy), and Lisbon (Portugal) – all to its São Paulo/Guarulhos hub in Brazil, increasing connectivity from North America and Europe to Latin America.The city of Boston will be the sixth addition to LATAM’s offer in the United States. São Paulo is the most populated city in the southern hemisphere with over 12 million inhabitants. LATAM plans to offer flights from Boston Logan International Airport by mid-2018 – subject to regulatory approval – with more detail to be communicated in the coming months.Starting on March 16, 2018, LATAM Airlines Brazil will operate the route with Boeing 767 aircraft, offering 191 seats in Economy and 30 seats in Premium Business. There will be three weekly flights (increasing to five weekly flights in July 2018) from São Paulo to Rome, which will become the group’s second destination in Italy, after Milan.Tickets are now available at latam.com and other LATAM sales channels. (Check out our interview with Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group.)

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Campbell

The Campbell Soup Company has put its’ global media planning and buying account in review, Adweek reports. Incumbent agency is WPP and GroupM agency MEC which has held both U.S. and global media since 2006. Prior to that MEC was Campbell’s U.S. media agency beginning in 1999. Campbell spent some US$165 million on U.S. measured media in 2016, according to Kantar Media.

 

 

 

 

 

  • Emirates

Emirates marks its 10th year of service to Brazil this month, having carried over 2 million passengers since its first flight to Brazil in October 2007. The number of passengers carried annually in Emirates’ first year of operations – over 26,000 in 2007—has grown to over 288,000 passengers in 2016. In 2012, Emirates expanded its presence in Brazil by adding a daily service between Dubai and Rio de Janeiro. Underlining its commitment to the Brazilian market, Emirates started to operate the first-ever scheduled commercial Airbus A380 flight to South America in March this year. The most traveled destinations from Brazilian passengers over the last few years have been Dubai, Bangkok, Shanghai, Tokyo and Hong Kong.Emirates SkyCargo has also played an important role in connecting Brazil to the world, carrying more than 25,000 tons of imported cargo and more than 11,000 tons of exported cargo between Dubai and Brazil since 2007.Emirates currently serves two Brazil gateways with services to Dubai from Sao Paulo, operated by the A380, and Rio de Janeiro, operated by the Boeing 777-300ER. Passengers can also fly to Buenos Aires on board the Boeing 777-300ER from Rio de Janeiro.In October 2016, Emirates announced a codeshare and frequent flyer programme partnership with GOL Linhas Aéreas Inteligentes S.A (“GOL”) allowing customers to purchase connecting flights on both airlines.

 

  • IHG®

IHG® (InterContinental Hotels Group) announces the opening of the newly-built 140-room and 12 suites Holiday Inn Express® & Suites León – Aeropuerto hotel. Located just five minutes from Bajio International Airport, both business and leisure travelers will appreciate the location of the newest Holiday Inn Express property in Mexico.The hotel joins four other IHG properties open in city: Holiday Inn® León hotel, Crowne® Plaza León hotel, Holiday Inn León Convention Center hotel and Holiday Inn Hotel & Suites León Plaza Mayor hotel.  This new hotel, located at Carretera 45 Silao –León Km. 156, Col. Nuevo Mexico, Silao, Guanajuato, is near multiple industrial parks including Puerto Interior, Castro del Río and Fipasi, which are home to automotive companies such as General Motors, Ford and Volkswagen.

 

 

  • Holiday Inn Goiânia

IHG, (InterContinental Hotels Group) also announced the opening of the new-build 209-room Holiday Inn Goiânia hotel. This is IHG’s eighth Holiday Inn property in Brazil and the first IHG hotel in the Midwestern city of Goiânia, located about 130 miles from Brasilia, the nation’s capital. The new hotel is centrally situated near the city’s main thoroughfares and is in walking distance to the ‘Feira do Sol’ and ‘Feira da Lua’, banks, the Bougainville Shopping mall and local parks.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Coca-Cola/AdeS

descarga (5)Coca-Cola has completed the purchase of AdeS, a soy-based beverage company based in Argentina, from Unilever for US$575m, expanding Coke’s portfolio of functional drinks in the region.Founded in 1988 in Argentina, AdeS is the top soy-based beverage brand in Latin America. As the first major brand launched in the category, AdeS pioneered the development of the second-largest global market for soy-based beverages. The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia.In recent years, Coca-Cola has boosted its presence in Latin America’s juice/dairy/plant-based category cluster through the acquisition of brands such as Jugos del Valle (multiple Latin America markets), Santa Clara (Mexico), Tonicorp (Ecuador), Estrella Azul (Panamá), and Verde Campo (Brazil), among others.

  • Red Bull

descarga (6)Ariadna has been appointed Red Bull’s media agency for Colombia and Peru. Ariadna’s strategies will be focused on representing best the brand for clients and creating marketing strategies that support its business. Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hotels.com

EQn4m9cH_400x400Online accommodation reservations brand Hotels.com announces a joint venture with DDB Latina Group to manage its digital and social media business in Latin America.While DM9DDB Brasil and DDB Mexico are the main offices responsible for developing offline and online campaigns as well as the most important markets for the brand, the offices of Argentina and Colombia will also participate in the development of projects.The agency partner selection process began in November 2016, in which Hotels.com evaluated 96 agencies in order to select the top five candidates, who would eventually compete for the regional account.

 

 

 

  • Emirates 

descarga (7)Emirates is launching three A380 destinations, bringing its flagship three-class double-decker aircraft from Dubai to Tokyo- Narita, Casablanca and Sao Paulo.With this triple deployment, Emirates will be the first airline to operate scheduled A380 services in Latin America as well as to North Africa.In addition, the Emirates A380 service to Sao Paulo marks the airline’s tenth year of operations in Brazil, which began with daily flights between Dubai and Sao Paulo in October 2007.On all three routes, the A380 replaces an existing Boeing 777 service.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: My Urban – Maxus Argentina ::: Emirates – Global ::: Gillete – Global::: Omni Hotels & Resorts/Chile :::  Delta- Areolineas Argentinas/ Argentina :::

Click here for previous Latam Sales leads editions

  • My Urban/ Argentina

descargaMaxus Argentina, a media agency part of GroupM, media agency holding of WPP group, was chosen for My Urban, as its new media agency. Maxus will be offering the new client media planning and buying services for the entire brand. My Urban is a gastronomic offer which adds to the healthy eating concept. It has two product lines: Alfajor My Urban: Premium, Classic and low calories and My Urban Food, ready meals (sandwichs, cakes, rolls, salads and desserts.)

  • Visa

Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. It will be supported by SocialCode for digital in North America. In addition, Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis. OMD was the incumbent.

  • Emirates/ Global

12ac39cd31dc935605857e28a6c6037a968fcdf3International airline Emirates has signed a deal with US star Jennifer Aniston to be its’ brand ambassador in a US$20m global TV and digital ad campaign.This marks the first time Emirates has collaborated with The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley.The global digital and television campaign will begin in the United States and the UAE before being rolled out in November to other countries where Emirates has a big operational presence – including the UK, Germany, France, Italy, India and Australia.Emirates has, to date, invested US$20 million in securing TV spots worldwide for this campaign, which will have a 30-second and longer 60-second version.The TVC can be viewed on the Emirates website or on the Emirates YouTube channel.The brand has followed rival Etihad’s lead in signing a global celebrity as ambassador. Earlier this year Etihad launched a major TV campaign featuring Nicole Kidman enjoying the luxury private residence apartment on the airline’s A380 Jet.

  • Gillete/ Global

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Gillette has introduced its latest campaign Momentos James Bond ( Bond Moments), inspired in Ian Fleming, creator of the saga. The influential phrases of the author will be present throughout the campaign on television, print, online and in-store media. The initiative precedes the launch of deSpectre, James Bond 24th film. The campaign links the action inspired by James Bond’s world and Gillette’s tools, which prepare men for their own “Bond Moments” to feel safe and have everything under control. Gillette has joined  Jany Temime, costume designer of Skyfall and Spectre, for this effort with the aim of helping men everywhere feelconfident and be ready for their own “James Bond Moments”. On October 10, Temime will handle Gillette’s Twitter account to share advice and answer questions about how men can create these special moments.

https://youtu.be/85uwPlQ1GUU

  • Omni Hotels & Resorts/Chile

Omni Hotels & Resorts returns with Destinacion Chile, its annual installment of Omni’s “Flavors of the World” culinary series. This year, Omni partnered with Wines of Chile to create a culinary treat presenting a dedicated Chilean dinner and bar menu paired with hand-selected wines that reflect Omni’s utter enchantment with the region. The promotion will be available at properties across the U.S. from October 1 through December 31, 2015.The menu features unique Chilean fare, from traditional favorites such as empanadas andchoritos (spicy steamed mussels), to sweets such as tres leches cake and arroz con leche, all prepared by Omni’s expert chefs. Guests can also savor wines of the country.Throughout the promotion, each participating hotel will feature eight to 11 hand-selected Chilean wines in its bars and restaurants. In addition to wine, guests can also enjoy cocktails made with Chile’s national spirit, Pisco, a grape distillate.  The package will be offered starting October 14, 2015 and available through December 31, 2015. This promotion marks the ninth annual installment of Omni’s unique Flavors of the World program, a cultural journey and culinary immersion, designed to expose and teach its chefs about various world cuisines as well as bring fantastic flavors to each guest. Omni’s Flavors of the World programs have also featured the wines and foods of Italy, Argentina, Spain and France. Destination Chile was arranged in partnership with the Wines of Chile, an organization comprised of over of 80 member wineries. Travelers and media can follow Omni Hotels & Resorts at www.Facebook.com/OmniHotels and Twitter.com/OmniHotels .

  • Delta/ Argentina

My-fdg3R_400x400 Supergraphic_400x400A new agreement between Delta and Aerolíneas Argentinas will provide customers from both airlines more travel options to and from the United States and South America. The agreement gives Delta customers access to flights from Buenos Aires’ Ministro Pistarini International Airport to Montevideo, Uruguay, as well as to Mendoza and Cordoba, two important destinations in Argentina.Delta and Aerolíneas Argentinas codeshare agreement will also offer additional benefits to corporate customers by expanding the scope and discounts coverage of their managed travel program to new airlines’ codeshared flights.New connectivity options are added to the existing benefits for members of frequent flyer programs. SkyMiles and Aerolíneas Plus members have the ability to earn and redeem miles on both Delta and Aerolíneas Argentinas flights. Additionally complimentary lounge access, baggage fee waivers, priority check-in and boarding are also offered to SkyTeam Elite Plus members.

What?eDigitalResearch report evaluated the social media  presence of  travel brands during December,2013.
Why it matters?KLM was considered the best travel social media benchmark with over 4.5 million fans, followed by Air France and Emirates.

 After evaluating the social media presence of travel brands between December 9 and 15 2013, eDigitalResearch report placed KLM in the first position as the best  travel social media benchmark.

The Dutch Airline topped the Facebook chart with just over 4.5m fans, followed by Air France (2.8m) and Emirates (2.3m).

EDigitalResearch measured travel brands’ performance across the biggest social media platforms. Including Pinterest, Twitter and Google+.

KLM was the only travel brand to appear in the top five for all three.

“The great thing about Facebook, Twitter and other social media sites is that are  fantastic platforms for brands with an international reach, or even those looking to expand their horizons a little, to engage with new audiences across the globe,” said Commercial director at eDigitalResearch, Derek Eccleston .”However, if brands are serious about reaching out to large international audiences, as well as using platforms as a customer service tool, it is essential that their social media accounts are well maintained,” he added.

What?eDigitalResearch report evaluated the social media presenceof travel brands during December,2013.
Why it matters?KLM was considered the best travel social media benchmark with over 4.5 million fans, followed by Air France and Emirates.

After evaluating the social media presence of travel brands between December 9 and 15 2013, eDigitalResearch report placed KLM in the first position as the best  travel social media benchmark.

The Dutch Airline topped the Facebook chart with just over 4.5m fans, followed by Air France (2.8m) and Emirates (2.3m).

EDigitalResearch measured travel brands’ performance across the biggest social media platforms. Including Pinterest, Twitter and Google+.

KLM was the only travel brand to appear in the top five for all three.

“The great thing about Facebook, Twitter and other social media sites is that are  fantastic platforms for brands with an international reach, or even those looking to expand their horizons a little, to engage with new audiences across the globe,” said Commercial director at eDigitalResearch, Derek Eccleston .”However, if brands are serious about reaching out to large international audiences, as well as using platforms as a customer service tool, it is essential that their social media accounts are well maintained,” he added.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. 

 AB Inveb – Global ::: Vodafone McLaren – Latin America ::: Emirates – Global ::: Heineken – Global :::

AB Inveb – Global

AB InBev (Budweiser, Beck’s, Stella Artois) has called a review for its global media buying and planning account outside the US. The review in Latin America includes 10 countries, where the business is managed by Havas and UM. The review process is being led from AB InBev’s headquarters in Belgium and a decision is expected to be reached in September.

Motorola – Digitas – Global

Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years. The account was changed without a review. Razorfish continues with the digital global account. The account is estimated in UDS550 million.

 Vodafone McLaren – Latin America

Vodafone McLaren Mercedes has launched a Spanish language version of its official website. The Spanish site – http://es.mclaren.com/formula1 – which launches ahead of the British Grand Prix at Silverstone, is also complemented by a new all-Spanish Twitter feed. @McLarenF1es will replicate the activity of the team’s official feed, @McLarenF1, which recently changed its name to improve accessibility and further enhance reach and engagement. The new Spanish website and Twitter account also reflects not only a significant uplift in interest from Mexico following the signing of Sergio ‘Checo’ Perez, but also the large Hispanic population in the USA who are increasingly activating digital content through mobile devices.

Heineken – Global

Heineken has launched its global ‘Voyage’ campaign. The campaign centres around “a social experiment to see what men are really made of” created by Wieden+Kennedy Amsterdam. A new episode launched last week “Dropped”, which takes men from around the world and drops them in remote locations with nothing but basic supplies and a map of directions. The campaign is running in broadcast, digital and mobile.

Emirates – Global

Dubai-based airline Emirates has called a review for its global media planning and buying account. Starcom MediaVest Group is currently managing the business. The account is estimated in 157 million dollars. Emirates last reviewed its global media arrangements in 2008, when Pubicis Groupe’s Starcom MediaVest Group beat OMD in a final shoot-out to win the business.

Razorfish handles its global social media activity and StrawberryFrog handles the brand’s global creative business.