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Emilio Sanchez

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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130e65eJorge Rocha has been appointed Head of Performics LatAm at Publicis One.
Rocha has held the position of Digital Director Miami/Mobile Lead LatAm at Publicis One for the last 3 years. Prior to Publicis One, was Digital Director-Coca Cola at Starcom Mediavest Group for almost 3 years.

 

 

 

SANCHEZEmilio Sanchez is taking on a new challenge in his professional career as the Director of the EFE News Agency’s office in Mexico. Prior to this position, Sanchez was Director of Business Development at EFE News Miami for almost 3 years.

 

 

 

AAEAAQAAAAAAAAmTAAAAJDBiNTNkMDU5LTgxODEtNGVlMC1iYmMyLWNjOWY5M2U1OTI0ZQDiego Moreira is the new director of Platform Partnerships of Facebook Latin America. Moreira comes from IBM, where he was Program Director for IBM Watson. He will be based at the company’s regional headquarters in Sao Paulo and will report to Ime Archibong, Vice President of Facebook Product Partnerships. Moreira will lead a team focused on offering tools for developers in Latin America.

 

 

2088fc1Pietro Leone, until now CEO of Geometry Global EMEA network (Europe, Middle East and Africa), will take on the role of global COO of Geometry Intelligence, the network consulting division, from June 1st.Claus Adams, until now Cheil DACH’s senior VP, will replace Leone in his previous position, also reporting to Harding.

 

 

 

 

descarga (1)Imagine Communications is building up its roster of employees that make up its Caribbean and Latin America (CALA) team. The CALA team, led by head of sales Leonardo Emilio Gañán, has added Fernando Monetti, Eugenio Solda and Cesar Carabajal, as well as promoted Marino Guzman, Louise Moggio, Sergio Yañez, Guillermo Velasco Cuevas and Jose Luis Casas.

 

3002f81Monetti is joining Imagine’s CALA team in the role of channel manager, based in Miami and reporting directly to Gañán.

 

 

 

Solda, Guzman, Yañez and Carabajal have all been appointed as regional sales leaders:

24136deSolda will serve as the sales director for Brazil.

 

 

 

 

Guzman has been promoted to sales director for the Northern Cone region, which includes Central America, Caribbean, Colombia, Ecuador and Venezuela.

Yañez’s promotion is to the role of sales director for Mexico.

0b8241aAnd the hire of Carabajal will have him serve as the sales director of the Southern Cone region, made up of Argentina, Chile, Paraguay, Uruguay, Bolivia and Peru.

 

 

 

 

 

descarga (2)Fox Networks Group Content Distribution (FNGCD) has expanded its team with six new appointments, including staff from BBC Worldwide (BBCWW) and Endemol Shine Group:

 

descarga (3)Manuel Miguez has been named exec director of sales for Latin America and US Hispanic and will be based in Miami. He joins from BBCWW, where he worked across content sales in Latin America and US Hispanic, and before that was director of sales planning for Sony Pictures Television Distribution.BBCWW recently revealed it was moving away from channel distribution in Latin America and focusing its efforts on programme sales, with three networks set to close in the region as a result.

 

 

AAEAAQAAAAAAAAgdAAAAJGQyZmI5OTZkLWM2NjQtNDQ4My1iM2I3LWEzOTI1MjU3Y2RhZAJoining Miguez in the region will be Carolina Lozano, based in Colombia, who most recently served as a sales executive at local broadcaster RCN and is now sales associate manager for FNGCD in Latin America.

 

 

 

 

descarga (4)AMC Networks International has appointed Géraud Alazard as SVP of marketing, responsible for all AMCNI portfolio brands including AMC Global, SundanceTV Global and locally recognised channels.Last month, AMC Networks International announced that it is significantly boosting its regional growth in key markets with channel launches and new distribution deals across its brand portfolio. Networks including the flagship AMC network are launching on key pay-TV operators in Latin America, Central and Eastern Europe, Iberia and Africa to serve audiences with programming across multiple genres.

 

What: VOXXI is partnering with Interactive One, which will have the exclusive sales representation of its inventory. Both companies will also develop new digital media content.
Why it matters: This is the first time that two media organizations catering to the two largest minorities (Hispanics and  African-Americans)  form a sales, marketing and content partnership.

VOXXI, an independent English language website for U.S. Latinos, is partnering with urban media company Interactive ONE (IONE) to develop new programming, product and other digital services to capture the U.S. Hispanic and multicultural markets. The partnership also involves marketing and sales support, leveraging Interactive One’s sales force and VOXXI’s market expertise. Emilio Sanchez, CEO and Editor in Chief of VOXXI, tells Portada that “Interactive ONE has the exclusive sales representation of our sites and our inventory will be included in the portfolio of the  Interactive ONE sales force.” The agreement also includes VOXXI’s health site Saludify. According to Sanchez, VOXXI will continue to have a sales team that will work closely with IONE. We are going to join forces and use our expertise of the Latino Market to increase our presence around the country. IONE will allow us to increase our reach and opportunities to get more revenues. Of course, we will continue our mission to produce relevant content for our audience. We will be sure that we respond to the needs of the US Latinos and the multicultural US population attracted to Hispanic culture. Finding the right tone with a very talented team is a key part of our vision to define and defend the identity of a vibrant community.”

Interactive ONE, a unit of Radio One, owns more than 60 online media brands, mostly in the African-American and urban markets.IONE’s portfolio also includes  Hispanic lifestyle site ZonadeSabor.com and Latino social networking site Migente.com.

“Interactive One is pleased to join forces with VOXXI to help inform such a critical segment of the nation’s New Urban population,” said Tom Newman, President of Interactive One. “VOXXI and Saludify are vital sources of information for U.S. Latinos, and we are looking forward to helping them grow stronger and prosper.”

Latinos are changing and increasing their influence in America and we will fill the tremendous void in the mainstream media, which portrays Latinos stereotypically and superficially.

In addition to VOXXI and Saludify, Interactive One Studios’ roster of partners includes Russell Simmons’ GlobalGrind.com, NBC News’ theGrio.com, Tom Joyner’s BlackAmericaWeb.com and more than 50 Radio One radio station sites across the U.S.

No Editorial Integration

“We are not planning any kind of integration with either sites, but of course we can establish a strong cooperation for the mutual benefit,” Sanchez says. ” We can promote our content into the several sites owned by IONE to increase our traffic and presence. We will continue defending our audience; Latinos are changing and increasing their influence in America and we will fill the tremendous void in the mainstream media, which portrays Latinos stereotypically and superficially.Our goal is to produce as much multimedia content as possible, audio or video. In fact, very soon we will be increasing our own original video production to have our content in multiple formats.”

Join us at PORTADA Mexico!

 

 

 

A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of the journalists in the age of content marketing. Moderated by NAMIC’s President & CEO Nicole Turner-Lee, the panel featured Fusion’s Managing Editor and Features Editor Nuria Net, Alberto Collazo, Ford Communications, and Emilio Sanchez, President and Editor in Chief of VOXXI.

Both journalists, Net and Sánchez agreed on the changes going on in the market and how reporters and editors can coexist with brand marketing… As long as it is creative, and creates an actually conversation with their audience.

“Five years ago I would have been totally against [content marketing,]” said Net, one of the first hires and pioneers of Fusion, the ABC News/Univision network scheduled to launch later this year. “But now, you have websites like BuzzFeed, which are using content marketing in very smart ways and realize everybody wins. The brands win, media companies win, and consumers win, because it is valuable information.”

Alberto Collazo, responsible for Hispanic communications in the U.S., chimed in to talk about the importance of journalists and bloggers for a brand like Ford, which strives to connect with U.S. Latinos. It is difficult, he acknowledges, because they have to walk a fine line but in the end it’s all about the content.

Content marketing also calls for a radical change in which editors view content, and do away with the conventional ways of doing things in the past. Sanchez, a former director of news for EFE, recalled the case of a young VOXXI reporter, who said wanted to voice his opinion in stories and didn’t really know what the AP Stylebook was or why he even needed to know that.

Overall, though, panelists agreed that the times are changing and journalists must adapt and in some cases work alongside a brand to produce compelling content, which in turn will be beneficial for such a brand.

“There is no longer shame in going to the dark side,” said Net. “We have now more resources and can do a very good job.” But, she had a piece of advice for marketers: “We are journalists, we are here to inform not to sell. Don’t make me write a review of your product and pay me for it.”

Jennifer BerglundWe are very excited to announce that Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will provide a presentation about General Mill’s best in class Hispanic Content Marketing program at our upcoming Latin Content Marketing Forum on June 4 in Miami’s InterContinental Hotel. During her presentation Jennifer Leen Berglund, will talk about why Content Marketing is crucial to reach out to U.S. Hispanics. She will also touch upon key issues including content distribution and amplification.

The  Latin Content Marketing Forum can be attended independently and in combination with Portada’s Latam Advertising and Media Summit, which will take place during the evening of June 4 and the whole day of June 5th.
SPECIAL OFFER
GET 1 CONTENT MARKETING FORUM TICKET AND A HOTEL NIGHT ON JUNE 3RD FOR ONLY US$ 499! To register Call Nicolas Miranda at 1-800-397-5322 or e-mail him at
nicolas@portada-online.com 

Other major speakers at the Latin Content Marketing Forum include:
Javier Farfan, Senior Director of Cultural Branding, PepsiCo
Ramiro Prudencio, President & CEO, Burson Masteller, Latin America
Mariano Moro, Senior Integrated Marketing Communications Manager, Coca Cola
Fernando Semenzato, VP Content, Fox international
Nuria Net, Managing Editor, Features – Digital, (ABC and Univision Joint-Venture)
Emilio Sanchez, President and Editor in Chief, VOXXI

Check out the Latin Content Marketing Forum Agenda!