Emilio Saccone


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Emiliano SacconeEmilio Saccone has resigned his position as president of MundoFox, the Spanish-language network backed by News Corp. and Columbian programming giant RCN, TVNewscheck reports. In a memo to staff, Saccone announced “a very personal decision” to step down from the position on Jan. 15, 2014, “to look at some more entrepreneurial ventures.” “I love building brands and teams. I also love creating, developing and producing content,” the memo said. “Launching (and then running) a U.S. broadcast network for the past almost two years has been a personal highlight of mine (and arguably my own Ph.D. on television!). It also made me realize just how much I miss that creative process.” Saccone was named president of MundoFox in March 2012 after serving as Fox International Channels’ president of entertainment and EVP of content. Fox Networks spokesman Scott Grogin says Saccone and MundoFox have agreed to a “first look” deal to develop television series for Fox International Channels.

Toyota has appointed two communications executives to newly created roles that it says will help the company further engage Hispanic and black consumers in North America. Patricia Pineda, most recently head of the Toyota USA Foundation, was named VP of Hispanic business strategy for North America. She is reporting to Julie Hamp, group VP and CCO for Toyota North America. Pineda will also oversee Toyota’s new Hispanic Business Strategy Group, focusing on increasing awareness of the Toyota, Lexus, and Scion brands to Hispanic consumers. The automaker has also appointed Jim Colon, previously VP of product communications at Toyota Motor Sales, to serve as VP of African-American business strategy for North America. Colon, who has held various roles at Toyota since 1980, will also report to Hamp.

Fabio SeidlLAPIZ, the marketing agency for emerging cultures inside Leo Burnett, has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.
International television content and production company FremantleMedia appointed two new CEO’s for the U.S. Hispanic market and Latin America reinforcing its Portuguese-speaking presence with Daniela Busoli in Brazil and its Spanish-speaking presence with Adrián Santucho for Mexico, US Hispanic and Pan-Regional productions.

David Zaslav has signed a new contract that will keep him as CEO of Discovery Communications through the end of 2019. Zaslav joined Discovery as CEO in January, 2007 from NBC. Zaslav’s annual salary will remain $3 million but his bonus will increase on an annual basis. He received $49.9 million in compensation in 2012, including $25.3 million in stock awards and $15.8 million in option awards on top of his salary. The new contract will make him a “significant long-term shareholder” in Discovery Communications, the company said.

Mercury Media, a full-service direct response media agency in the country, appointed Ruben Hernandez to the newly created position of President, Long Form. Hernande two decades of expertise spans multiple media disciplines including television, digital, mobile, radio, print, direct mail and out-of-home. At Mercury Media, Hernandez will oversee all Long Form media, new business development, client services and operations. Prior to joining Mercury Media, Hernandez was instrumental in the launch and growth of Integrated Media Solutions.

Read prior Changing Places weekly editions.

Fox International Channels (FIC) and the RCN Television Group (RCN) have
appointed Emiliano Saccone as President of MundoFox.

Mr. Saccone joins MundoFox after serving as President of Entertainment and Executive Vice President of Content for Fox International Channels. During his 13-year career at FIC, he is widely credited with bringing the division’s channels in Latin America, including FOX, National Geographic and FX to record ratings. Additionally, in his former role, Mr. Saccone oversaw the production houses Fox Toma 1 and Fox Telecolombia, which produced multiple hit series such as KDabra (Fox Latin America), El Capo (RCN), Tabu (NatGeo), La Mariposa (Univision) and Mental (FOX), the only U.S. broadcast network series ever produced entirely in Latin America.  Mr. Saccone started his career at U.S. Hispanic agency Casanova Pendrill in Los Angeles after earning a bachelors degree in Film and Television from UCLA in 1993.  He also holds an MBA from UCLA’s Anderson School of Business.

“We are delighted to have Emiliano on board as the President of MundoFox,” said Hernan Lopez, President and CEO of FIC. “His excellent track record of innovation in production, marketing and programming, as well as his solid commercial instincts, will prove invaluable to the success of our new network. Interest in MundoFox has been very high thus far and Emiliano, who has been involved in MundoFox since its conception, is already working full speed towards the launch.”

In his new post, Mr. Saccone will oversee the broadcast network and its programming, acquisitions, affiliate relations and production; in addition to being be tasked with growing MundoFox’s ratings and reach. Earlier this month, FIC announced that it had secured affiliates in 20 DMAs for its new Hispanic broadcast network, representing over 40% of U.S. Hispanic households, and expected to exceed its original goal of securing distribution in 75% of U.S. Hispanic households by launch.

“I am thrilled to be spearheading this exciting new venture. It’s a wonderful opportunity to continue to work with this dynamic international company and provide one-of-a-kind entertainment for the growing U.S. Hispanic viewer. I am looking forward to building a network that delivers quality content to an underserved audience,” said Mr. Saccone.

Under the leadership of Mr. Saccone, MundoFox is set to launch in time for this 2012 fall season.

About Fox International Channels

Fox International Channels (FIC) is News Corporation’s international multi-media business. FIC develops, produces and distributes over 350 wholly-and majority-owned entertainment, factual, sports and lifestyle channels across Latin America, U.S. Hispanic, Asia/Pacific, Europe and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.1 billion cumulative households worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) which specializes in online video and display, and four TV production houses. [In operation since: August 14, 1993.]

About RCN

RCN is a leading television network and production company with a long track record of highly acclaimed series and telenovelas. The company belongs to the Organización Ardila Lülle (OAL), one of the most prominent industrial conglomerates in Latin America.  RCN currently licenses its content in over 120 countries worldwide, including some of the biggest Spanish-language hits of recent years in the U.S., such as productions of “El Capo”, “Café Con Aroma de Mujer”, “Yo soy Betty la Fea” and “Pura Sangre”, and format rights for “Destilando Amor”, “Mañana Es Para Siempre”, “Hasta Que El Dinero Nos Separe” and “La Fea Mas Bella”. RCN also operates and programs three cable networks: TVColombia, RCN’s international signal; NTN 24, a twenty-four-hour global news channel; and RCN Telenovelas, a channel programming the best of RCN’s novelas. [In operation: since July 10, 1998.]

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