Posts Tagged ‘eMarketer’

eMarketer

LINKAGE : Fox Acquires Majority of National Geogrpahic

Nuances of culture are important for anyone trying to reach Hispanics, from political candidates to mainstream brands to media. Fox Buys Majority in National Geographic Magazine and Cable: Will  Climate Change Denial Win? The 127-year-old nonprofit National Geographic Society has struck a $725 million deal that gives 21st Century Fox a majority stake in National Geographic magazine […]


Mobile advertising spending reaches US $18 billion

What: According to eMarketer, global mobile ad spending increased 105.0% to total US $17.96 billion. Why it matters: Facebook and Google accounted for most of that increase with an ad revenue that rose US $6.9 billion. Last year, mobile advertising spending grew by 105 %, reaching US $ 17,960 billion from US $8.8 billion in […]


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As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?