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We are excited to announce that Arturo Gonzalez Frankenberger, Product Marketing Manager in North Latin America & the Caribbean at Electrolux Home Products, is joining the Portada Brand Star Committee Latam, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada Mexico, on October 17 at Casa Lamm.

Arturo Gonzalez Frankenberger is Product & Marketing Manager at Electrolux, responsible for developing and launching the business system around the product – the collection of products and services that will deliver the product’s promise; to lead the business strategy in relation to the portfolio management and brand communication.

His passion is to develop business strategies and plans to develop products for the different and complex markets He is responsible for (+30 markets). In the last 5 years, the company generated over US$180 Million in revenue with products developed with local/regional consumer insights. With 14 years of business and marketing experience with a consistent track record of results, Arturo has skills of brand strategy and communication, business strategy, product and P&L management, ATL, BTL, digital marketing, consumer research, market analysis, events, sponsorship, PR and media. He likes to develop people and share with them important values like respect and accountability.

The phrase “if you are going to do it, do it right” is his everyday responsibility. Outside the work, he loves to share time with his wife and children in the house, parks, museums, and visiting friends. He goes the gym, plays soccer once a week and runs every other day to relax, be active and healthy.

Welcome, Arturo to Portada’s Council System!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Radisson Hotel Group has appointed Catherine Higgins as marketing VP for America. Previously, she was CMO and CCO at Anchor Bank since may 2014.

 

 

 

 

 

 

Jaime Echavarría López has been named president by Ramo. The executive comes from companies like John Restrepo, Bimbo, Proexport, Softland and Microsoft.

 

 

 

 

 

Valeria Fernández Naya has been promoted to marketing and communications manager by Penguin Random House. Valeria joined the company in 2010 and four years later she was named marketing manager.

 

 

 

 

 

Borja Cameron has been appointed as marketing director for Iberia by Electrolux. Prior to this, Cameron was marketing director at Samsung Electronics.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

      • VJ Media and Cadillac

descarga (8)Vanessa James Media will honor five media industry entrepreneurs at her latest installment of VJMedia MixologyIII, a signature event in South Florida that connects brands with media influencers. The event will take place in the Miami art district at the exclusive Studio 255, (255 NW 25th Street, Miami FL 33127) Saturday, July 26 from 6 p.m. to midnight. The “Spirit of Excellence” Award has been created to honor and acknowledge the contributions of leaders from all walks of media. This year it will be presented by Vanessa James and Cadillac.Remy Martin will host the evening as the exclusive Spirits sponsor. Supporting brands include: Remixx Fitness, PhotoMingle, Bai Drinks, Zico Coconut Water, Coca-Cola Alma-Mei, KindSnacks, TinyBites Catering and Tyty’s treats.Miami.com (#Miamisoul) has signed on as the official media partner for VJMMIII and will host a special curated social media suite for patrons to engage.

      • AT&T

lwjFsLn8_400x400AT&T will add bilingual and Spanish ads to a marketing campaign it has been running since March, Ad Age reports. Created by Virtue millennials (the in-house creative agency of Vice Media), the ads are intended at Hispanics. The new Hispanic campaign will offer a shorter scripted video of less than 4 minutes, as well as two 30-second commercials in which young Latinos discuss living across two cultures.The ads will appear on ESPN Deportes and MTV Tr3s, along with print ads in People En Español and Latina.

      • Sweatex

descarga (5)VNS Innovations , manufacturer of disposable underarm sweat pads, is planning to meet expected high demand from sweat suffering and cost conscious consumers by introducing 2x strong sweat pads with enhanced adhesiveness. These new sweat pads are environmentally friendly, more absorbent and stick well.Sweat liners come with aloe scent to keep clothes fresh, thereby reducing need to dry-clean frequently while improving confidence in socially awkward situations. Sweatex product are affordable to everyone and available from http://www.sweatex.com and from few select retail stores.

      • Fiat

imagesFor the second year Fiat is back as the Van’s U.S. Open of Surfing exclusive auto sponsor .The nine-day event happening between July 26 and Aug. 3. The Fiat Chrysler Automobile brand will have its entire lineup of cars on the beach, including the electric Fiat 500e and a Fiat 500L Vans-inspired concept created for the Open. The automaker will also be giving out swag, including Jan and Dean-type Wayfarer sunglasses, branded shoelaces, and Fiat-branded items. In addition to getting a two-hour focus on CBS,sonsors will be broadcast to 110 countries. They also predict the competition will bring in around 500,000 attendees and will get 1.5 million views on coverage.

      • Electrolux

descarga (6)Electrolux , major appliances North America, is shifting its U.S. media strategy, planning and buying businesses to Zenith Media from Prometheus.The appliance company has had relationships with Zenith in its global office in London and, since January, its Middle East office. Electrolux media spending on appliance brands exceeded US $33 million last year, according to Kantar Media, up from 2012’s US $30 million spend.The shift will not affect DDB’s creative assignment.

      • Verizon Wireless

8922b876b0529bf3400c8511130c3654_reasonably_smallVerizon is launching a nationwide loyalty program this week that will offer subscribers rewards in exchange for information about their location and web browsing, as well as other behaviors, the Wall Street Journal reports. Customers who sign up for the “Smart Rewards” program will also be required to choose between another program called Verizon Selects, which tracks customer information and then shares that data with marketers who want to target them with ads. Verizon Selects was created in 2012, but this new effort is aimed at getting more customers enrolled. With this program, Verizon is hoping to capitalize and grow its mobile advertising.

      • Adidas

adidasThe sports shoes and apparel company has partnered with Champs Sports to create four different online shows that will live on the Instagram but still mimick the TV-watching experience. #adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to the champsports’ Instagram page.Lace Up will feature athletes like Dallas Cowboy’s DeMarco Murray and Washington Redskins’ RG3 wearing Adidas items, while Lil Jon will portray a high school science teacher in Elements of GAME. At least 25 episodes will be produced for the photo and video-sharing platform.

      • EBay

NCDCFXva_400x400EBay has hired WPP’sMediaCom and Omnicom’s Goodby, Silverstein and Partners to support its global media and creative business.The online retail giant, based in San San Jose, Calif., has worked with indie agency Venables Bell & Partners on creative in the past. It tapped Digitas as digital AOR couple of years ago for digital and continues to work with the Publicis Groupe digital agency. The company spent US $51 million on U.S. measured media last year, including subsidiaries PayPal and StubHub, according to Kantar Media.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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