E-Commerce: Which are the Website Features that Won’t Put Us Off Buying?
A company’s website is often the first point of contact between them and their customers, so having a credible and functional site is critical, and
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A company’s website is often the first point of contact between them and their customers, so having a credible and functional site is critical, and
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
This week, Saint Valentine’s Day insights, interesting TV data, and more. Here’s your summary of the most relevant consumer insight research in Latin American markets.
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.
U.S. Digital Ad revenues surpass US$100 billion mark for the first time, hitting landmark US$107.5 billion in 2018, according to IAB Internet Advertising Revenue Report. Record-breaking Digital Marketing spend represents 22% year-over-year growth.
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.
Major media and brand executives gathered at Portada Miami to share their experience and vision of the rapidly evolving landscape of marketing technology in Latin America.
The Portada Data and Content Marketing Forum next Wednesday April 3 in New York City is a great opportunity for brand, agency and media executives to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff, Sotheby’s International Realty’s John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and the Washington Post’s Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.
The Portada Data and Content Marketing Forum next Wednesday April 3 in New York City is a great opportunity for brand, agency and media executives to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff, Sotheby’s International Realty’s John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and the Washington Post’s Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.
Horizon Media has launched Big, a new consultancy designed to provide big resources to service start-ups, e-commerce, and emerging brands.
We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.
Our bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
The region is enjoying double-digit e-tailing growth with “real competition” between players and increased mobile internet access driving more and more online purchasing.
WPP’S agencies POSSIBLE and Mindshare have partnered to help brands leverage their media and ecommerce investments across the Amazon ecosystem.
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?