Laurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Laurie will also be responsible for expanding the agency’s business in the entertainment and technology sectors.
Silverman is an award-winning, high-energy sales and marketing executive who has served most recently as VP, National Accounts for TVGN—a CBS/Lionsgate Partnership. While in that position, she was responsible for strategic development of many key accounts over the years: Comcast, Verizon, Bright House, Cox Communications, Charter Communications, and Mediacom. Previously, she was a key player at the TV Guide Network (and led the conversion initiative which positioned that company to be rebranded as TVGN), and held positions of increasing responsibility at Starz Entertainment and Gemstar-TV Guide.
An industry leader throughout her career, Silverman has served on the Board of Directors of the Greater Philadelphia Chapter of the Cable & Telecommunications Association for Marketing (CTAM). She has also been President of the Philadelphia Chapter of Women in Cable Telecommunications (WICT).
Margaret Boller, President and Founder of Eclipse, leads the agency in welcoming Silverman, praising her “extensive industry and marketing knowledge, professional relationships, and high, positive energy and ideas.”