Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Ebuzzing, the video advertising technology company, has opened an office in Mexico to strengthen its presence in LatAm due to the extraordinary demand in the region.
Ebuzzing, global provider of technology-driven video advertising solutions and Teads, a video ad management supply side platform (SSP) has merged to create the global video advertising group “Ebuzzing and Teads”. Ebuzzing and Teads, is intended to become the new global leader in online advertising through video and expected to generate US $100 million turnover this year, and going public and listing on the NASDAQ, New York in 2015.
Video ad network Ebuzzing has launched a new platform called Self Serve, the first global platform for media agencies and small and medium businesses to broadcast brand online videos.
Video ad network Ebuzzing has launched a new platform called Self Serve, the first global platform for media agencies and small and medium businesses to broadcast brand online videos.