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What: We looked at the top 15 online retail sites visited by shoppers in the US in July of this year and how they scored in numbers of visitors.
Why it matters: A climb in the number of shoppers visiting Walmart online continued in July as the big box retailer aggressively expands its online sales.

Number of visitors to the Top 15 e-commerce sites in the US, July 2018
Total Audience, Home and Work, PC/Laptop940,883
SiteTotal Unique Visitors
Amazon sites198,651
Wal-Mart121,379
eBay103,520
Apple.com Worldwide sites68,456
Target Corporation58,798
The Home Depot48,001
ETSY.com47,692
Samsung Group45,129
WISH.com41,120
Ticketmaster36,963
Kohl’s Corporation36,703
Best Buy sites35,357
Lowe’s34,382
Wayfair34,203
Macy’s Inc.30,529

(Source: comScore)

comScore reported a total of 121,379 online visitors to Walmart in July of this year, up from 114,807 in June and 119,117 in May. The home improvement retailer reported a 33 percent increase in online sales in the first quarter of this year, according to The New York Times. Lowe’s Home Improvement suffered another decline in visitors in July at 34,382 compared to 35,757 in June and 38,635 in May. Samsung’s online visitors jumped by 4,463 in July, up from 40,666 in June. Online visitors to eBay showed little fluctuation, with 103,502 in July compared to 104,604 in June and 104,619 in May. Macy’s dropped to last place among the 15 sites monitored by comScore in June and remained in last place in the July rankings.

  • Amazon continues to enjoy a big lead among the 15 online retail site rankings with 21 percent of all online visits.
  • Walmart placed second, followed by eBay, Apple.com worldwide sites and Target Corp—virtually the same top five sites in terms of number of visits and in the same order as in May and June.
  • Online visits to Macy’s continued their decline to 30,529 in July, down from 31,636 in June and 33,725 in May.
  • Online visits to Lowe’s Home Improvement also declined in July to 34,382 from 35,757 in June and 38,635 in May.
  • Best Buy has seen a steady if slight increase in visitors over the May to July period, starting at 34,142 in May and increasing to 35,357 in July.
  • The gap in online visitors between Amazon in first place and its closest online competitors continues. Amazon took 21 percent of all online visits compared to Walmart’s 12 percent and eBay’s 11 percent in July.
  • Home Depot holds the lead for online visits in the big box home improvement retailing category with 5% of all online visits among the 15 sites monitored compared to Lowe’s Home Improvement at 4%.

What: We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Why it matters: Visitors to Macy’s website fell slightly in June, putting it in the last place according to comScore’s latest ranking of the top 15 e-commerce websites in the US for June of this year. Kohl’s surged ahead two spots, nipping on the heels of Best Buy. Target continues to have the largest online following of customers among traditional and off-price department stores, as well as ranking ahead of the home improvement big-box chains The Home Depot and Lowes.

Number of visitors to the Top 15 e-commerce sites in the US, June 2018
Total Audience, Home and Work, PC/Laptop949,169
SiteTotal Unique Visitors (000)
Amazon sites202054
Wal-Mart114807
eBay104604
Apple.com Worldwide sites65560
Target Corporation59509
The Home Depot47879
ETSY.com44058
Samsung Group40666
WISH.com40500
Ticketmaster36296
LOWES.com35757
Best Buy sites33513
Kohl’s Corporation32658
Wayfair32074
Macy’s Inc.31636

(Source: comScore)

  • Amazon, Wal-Mart, eBay, Apple.com and Target held on to their positions as the top five online retail sites in number of visitors in June.
  • com saw a slight decrease in visits from 67,102 in May to 65,560 in June.
  • Macy’s slipped to last place in the June ranking, with just 3.4 percent of all visits compared to 3.7 percent in May.
  • Lowe’s managed to move up from last position in May to 11th place in June, but it, too, saw a decrease in visitors from 38,635 in May compared to 35,757 in June.
  • Online visits decreased slightly in June compared to May for all of the sites ranked, except for eBay which saw a very slight increase.
  • The Home Depot made a big move up in rankings compared to May, surging ahead to sixth place, ahead of Etsy.com, Samsung Group, and WISH.com
  • Home Depot’s online sales continue to outpace Lowes.
  • Amazon continues to overwhelm the entire field of competitors ranked, with more than 21 percent of all online visitors measured in June and May by comScore.

What: We looked at the top 15 online retail sites visited by shoppers in the US and how they scored in number of visitors in May 2018.
Why it matters: Wal-Mart’s hard-fought effort to build an online presence has put it ahead of eBay in the number of online visitors. The Bentonville, Arkansas brick-and-mortar retailer surged ahead of eBay by nearly 5,000 visitors in May, 2018. But the e-commerce behemoth Amazon still leads by nearly double the number of monthly online visitors compared to traditional retailer Wal-Mart.

Number of visitors to the Top 15 e-commerce sites in the US, May 2018
Total Audience, Home and Work, PC/Laptop949,169
SiteTotal Unique Visitors
Amazon sites204,743
Wal-Mart119,117
eBay104,619
Apple.com Worldwide sites67,102
Target Corporation61,115
The Home Depot49,499
ETSY.com46,891
Samsung Group42,078
WISH.com39,585
Lowes.com38,635
Ticketmaster37,395
Macy’s Inc35,511
Wayfair35,102
Best Buy sites34,142
Kohls Corporation33,372

[Source: comScore]

Key Insights

  • Amazon led the field with 21.5% of all online visitors in May
  • Wal-Mart (12.5% of all online visitors) and eBay (11%) are competing neck-in-neck to be Amazon’s closest online competitor
  • eBay dropped behind Wal-Mart by just under 5,000 visitors for a second-place finish
  • Apple took fourth place with 7% of all online visitors for the month
  • After Apple, Target took 5th place with 6.4% of all visits in May
  • Big-box Target has nearly double the visitors of Macy’s
  • Home Depot has powered ahead of Lowe’s by more than 10,000 monthly visitors in May, proving to be online shoppers’ favorite in the home improvement category

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Natura

Brazil’s Natura Cosméticos wants to double earnings at The Body Shop, the UK-based retailer it acquired last year, as part of a wider global push to expand its sustainable and ethically-orientated brands globally, Financial Times has reported. The South American cosmetics group will unveil the new corporate brand Natura &Co that will pull together its various businesses, including The Body Shop as well as Australia’s Aesop.Mr Marques, a Natura board member and former executive at Johnson & Johnson and Mondelez, was put in charge to lead the group and build the synergies of the brands. Natura was founded in São Paulo in 1969 by Luiz Seabra, and now ranks as the world’s 28th most valuable cosmetics brand, according to consultancy Brand Finance. With the acquisition of The Body Shop for an enterprise value of €1bn, which was finalised last September, and that of Aesop in 2013, Natura &Co will generate 54 per cent of sales outside of Brazil, mainly in Latin America, the UK and the US.

  • eBay

PideloRapido, the premier all-inclusive online shopping solution that allows the door-to-door delivery of inventory from the United States to homes and offices throughout Latin America and the Caribbean, has announced a partnership to increase Latin American consumer access to more than 160 million eBay.com listings.According to Worldpay’s 2017 Global Payments Report, the Latin American e-commerce market is set to grow at a CAGR of 19 percent over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region prompting US retailers to invest heavily in building out their e-commerce businesses in the region.PideloRapido will provide Latin American consumers access to eBay.com inventory across its platforms, while further extending eBay’s reach to the Latin American market.Latin Americans will have access to inventory from US sellers at their fingertips, without the need of a US shipping address or PayPal account to execute purchases, thanks to its unique integration with the e-commerce giant’s API and technology enabling localized payments and reliable last mile delivery.Currently PideloRapido serves consumers in Guatemala, El Salvador, Panama and Colombia with plans to expand to the Dominican Republic, Nicaragua, Costa Rica, Chile and Peru in 2018.

  • Hainan Airlines

Hainan Airlines, China’s largest private airline, will launch direct flights between China and Mexico from March 21. It will also become the first Chinese carrier to operate nonstop flights between China and Latin America.The flight, which will stop at Tijuana, Mexico and arrive at Mexico City, will fly three times a week and be operated with the Boeing 787 Dreamliner.Tijuana International Airport is located on the border of the United States and Mexico, and it is minutes away from the downtown of San Diego. Through Cross Border Xpress, a new convenient crossing bridge built exclusively for air passengers, visitors can enter the US from Tijuana with its own Customs clearance process.Annual bilateral traffic between China and Mexico is 200,000 passengers at present and the latter is one of the top destinations among Latin American countries.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Honda Motor

Quiroga Medios, the agency led by Gustavo Quiroga, has been appointed by Honda Motor Argentina for the integral management of the account. Quiroga Medios will be responsible for strategy, planning and media buying covering all its business units.  Quiroga Medios has offices in Argentina, Chile, Uruguay, Paraguay, Colombia, Peru, Mexico and the United States.

 

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

What: EBay Inc. will sell most of its stake in MercadoLibre Inc., Latin America’s largest online marketplace.
Why it matters: MercadoLibre is one of the most active players in digital marketing in Latin America. At current prices, the offering would raise more than US$1 billion.

95250957ca13505b8668022fcc830da5_400x400 vpt3vjf3_400x400eBay Inc announced is selling its 20% stake in MercadoLibre Inc, which acquired back in 2001.

EBay is offering up to 5.5 million shares, and underwriters Morgan Stanley and JPMorgan Chase & Co. have an option to buy 825,000 extra MercadoLibre shares. At current prices, the offering would raise more than US$1 billion.eBay will retain the proceeds of however much it raises.

The San Jose, California-based e-commerce said the selling of the shares would mean  “significant gain” on its investment in MercadoLibre and the money will be used “in a manner consistent with our capital allocation strategy.”

MercadoLibre and EBay will continue to work on cross-border transactions to help eBay sellers reach shoppers in Latin America.

MercadoLibre has a market value of US$8.1 billion and revenue last year of US$651.8 million.

 

What are the most popular retail sites and platforms among US Hispanics? What priority do they give each one? What do they use the sites and platforms for? The answers to these questions and more, according to comScore‘s May 2016 rankings.

70% of Hispanics with access to internet that reside in the United States visited at least one of the sites in the category during May 2016.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, May 2016Total Unique Visitors (000)
    Total Internet:  Hispanic All31.321
    Retail21.998
1    Amazon Sites11.867
2    eBay6.235
3    Wal-Mart4.319
4    Apple.com Worldwide Sites3.285
5    Target Corporation2.196
6    The Home Depot, Inc.1.991
7    Google Shopping1.816
8    Best Buy Sites1.573
9    Macy’s Inc.1.462
10    Intuit1.453

The preferred platform by US Hispanics is Amazon, which attracted 54% of users, followed by eBay, with 28% of the visitors.

20% of the users made supermarket purchases online through Walmart (or at least looked at products and prices before making a purchase in a physical store).

Apple seems to be the preferred technology brand by Hispanics in the United States: 15% consulted the site, and it is the only in its category on this list.

26% of the visitors accessed sites related to products that improve quality of life and home maintenance (Target, Home Depot, Best Buy). This is no small detail, as it adds up to almost as many visitors as eBay’s (ranked second on this ranking).

8% of US Hispanics compared prices and chose Google Shopping as their preferred platform for grocery shopping.

7% of users went to department store Macy’s site.

Finally, personal finances appear on the list of retail platforms: 7% of visitors consulted Intuit (the company specialized in financial programs for small and medium-sized companies and individuals) during the informed period.

What are the 10 most visited sites and platforms by Hispanic residents in the United States? What topics do they cover? What activities do they allow users to engage in? Here are the responses to those questions and more, according to comScore’s May 2016 report.

The Google sites are at the top of the rankings, with 84% of the unique users.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, May 2016Total Unique Visitors (000)
    Total Internet:  Hispanic All31.321
    Top 10 Properties
1    Google Sites26.426
2    Microsoft Sites21.151
3    Facebook19.778
4    Yahoo Sites17.734
5    Amazon Sites11.867
6    AOL, Inc.8.313
7    Mode Media8.254
8    Apple Inc.6.905
9    Comcast NBCUniversal6.835
10    eBay6.235

Microsoft, in second place, brought in almost 70% of US Hispanics.

63% of users chose Facebook as the platform through which to generate, consume and share content with friends and acquaintances.

58% of Hispanic residents of the United States chose Amazon and eBay as their preferred e-commerce platforms.

83% of the users visited portals (specifically Yahoo and AOL). This is no small detail, as they tie Google between the two of them (in terms of the quantity of visitors).

Mode Media, the platform dedicated to lifestyle whose content is generated by the user and curated by experts, attracted 26% of the unique visits.

While it came in 8th place on the rankings, Apple seems to be leading in its category: 22% of unique users visited this site in the informed period, and it is the only site dedicated exclusively to technology.

With respect to online TV content, users chose the site NBCUniversal: while it came in last place, it is the only in its category.

 

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What are the most-visted retail sites by U.S. Hispanics?  How do they behave when it comes to making consumption decisions? The answers to this and other questions below.

The fact that the users visit retail sites doesn’t mean that they will actually make a transaction: sometimes, the inquiry isn’t directly related to an online purchase, but a search for information on the characteristics of a product or relevant information to making a purchase decision.

Visiting different retail sites, users don’t indicate an interest in particular articles, nor do they express interest in particular sellers. Here, we present user preferences according to the most-visited retail sites by  Hispanic residents of the U.S. (based on comScore rankings).

Source: comScore MMX, Category Retail, US Hispanic, December 2015, PC/Laptop only, Home & Work, 6+Total Unique Visitors (000)
Retail22.680
1Amazon Sites13.409
2eBay6.460
3Wal-Mart6.057
4Target Corporation3.812
5Apple.com Worldwide Sites3.802
6Best Buy Sites2.942
7Macy’s Inc.2.278
8Google Shopping2.184
9The Home Depot, Inc.1.934
10Kohls Corporation1.794

Bargain Seekers: Google Shopping

Google Shopping is the most-visited sites by users searching for bargains on the products they desire. While Latin American users recur to Buscapé, Hispanic U.S. residents turn to Google Shopping.

Supermarket: Walmart

U.S. Hispanics choose Walmart as their favorite online supermarket.

Technology: Apple

When it comes to technology the preference of  U.S. Hispanics  is Apple.

Clothing: Macy’s y Kohl’s

Hispanic  recur to online versions of their favorite stores: Macy’s and Kohl’s.

Home and Family: Target y Home Depot

Hispanic residents of the U.S. prefer Target and Home Depot when it comes to buying products for their home and family needs. Of course, many of the products on the list can be bought through different e-commerce sites, although Target and Home Depot are particular because of the image that they have built around their compatibility with home and family.

General Purchases: Amazon, Best Buy, eBay

For U.S. Hispanics, Amazon, eBay and Best Buy are the most popular sites for general purchases.

 

 

We made an analysis of the Top 20 Most visited sites in the U.S Hispanic and LatAm Markets, according to ComScore. In both rankings, there are several  e-commerce platforms, which is interesting, because it shows how relevant these sites are for users in both regions. But there are differences in the relative weight of these sites in the U.S. Hispanic and Latin American markets.

Comercio Electrónico While it is no news that e-commerce has developed rapidly in the U.S., the fact that in the U.S. Hispanic ranking there are 4 e-commerce related companies (Amazon, eBay, Wal-Mart and Craigslist, although the latter is more classified-oriented) reflects a stronger presence of e-commerce sites in the U.S. Hispanic market when compared to Latin America (where there are only two E-commerce sites among the top twenty sites ranked by unique users, see below).

In Latin America, it is interesting to note how Mercado Libre and OLX are part of the Top 20 Most Visited sites by Unique Visitors.

Total Unique Visitors (000)
Source: comScore Media Metrix, U.S.. HISPANIC All, Home and Work, Top 20 propertiesMay-14May-15% Change
   Google Sites26,03726,0490
   Facebook19,03319,0740
   Microsoft Sites22,91718,189-21
   Yahoo Sites22,61518,020-20
   Amazon Sites10,29011,59113
   AOL, Inc.11,44710,967-4
   Mode Media9,6319,134-5
   eBay7,0057,6049
   Wikimedia Foundation Sites6,3017,59220
   Apple Inc.8,2377,063-14
   Comcast NBCUniversal5,9206,2455
   Turner Digital7,7526,181-20
   CBS Interactive6,1305,887-4
   Ask Network7,3665,531-25
   craigslist, inc.4,7025,37114
   About5,7434,706-18
   Wal-Mart3,1354,52744
   TWITTER.COM4,4984,288-5
   Linkedin4,4924,156-7
   Adobe Sites2,9724,06937

Comment: Google, Facebook, Microsoft and Yahoo are the top 4 within the ranking accounting for almost 44% in May 15. Google, which is first in the ranking, accounts for almost 14% of Unique Users in May 15.

Total Unique Visitors (000)
Source: comScore Media Metrix, LATIN AMERICA, Home and Work, Top 20 propertiesMay-14May-15% Change
   Google Sites167,532166,035-1
   Facebook146,042138,437-5
   Microsoft Sites133,513123,741-7
   Yahoo Sites118,81799,994-16
   Wikimedia Foundation Sites66,80161,372-8
   Terra – Telefonica61,75051,211-17
   MercadoLibre48,11250,8296
   UOL51,30347,823-7
   R7 Portal48,83844,581-9
   Globo46,17841,427-10
   Linkedin40,91338,243-7
   Ask Network53,16132,480-39
   Grupo NZN29,07930,0043
   IG Portal31,39726,270-16
   Batanga Sites15,56025,82366
   OLX Inc.20,38625,15023
   Softonic.com Sites30,07823,732-21
   TARINGA.NET30,08223,291-23
   BitTorrent Network20,16522,62712
   WORDPRESS.COM32,60522,011-32

Comment:In this second ranking, Google, Facebook, Microsoft and Yahoo are the top 4 again with almost 38% of Unique User in May 15.Google ranks first with 15, 5% of unique Users.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

      • VJ Media and Cadillac

descarga (8)Vanessa James Media will honor five media industry entrepreneurs at her latest installment of VJMedia MixologyIII, a signature event in South Florida that connects brands with media influencers. The event will take place in the Miami art district at the exclusive Studio 255, (255 NW 25th Street, Miami FL 33127) Saturday, July 26 from 6 p.m. to midnight. The “Spirit of Excellence” Award has been created to honor and acknowledge the contributions of leaders from all walks of media. This year it will be presented by Vanessa James and Cadillac.Remy Martin will host the evening as the exclusive Spirits sponsor. Supporting brands include: Remixx Fitness, PhotoMingle, Bai Drinks, Zico Coconut Water, Coca-Cola Alma-Mei, KindSnacks, TinyBites Catering and Tyty’s treats.Miami.com (#Miamisoul) has signed on as the official media partner for VJMMIII and will host a special curated social media suite for patrons to engage.

      • AT&T

lwjFsLn8_400x400AT&T will add bilingual and Spanish ads to a marketing campaign it has been running since March, Ad Age reports. Created by Virtue millennials (the in-house creative agency of Vice Media), the ads are intended at Hispanics. The new Hispanic campaign will offer a shorter scripted video of less than 4 minutes, as well as two 30-second commercials in which young Latinos discuss living across two cultures.The ads will appear on ESPN Deportes and MTV Tr3s, along with print ads in People En Español and Latina.

      • Sweatex

descarga (5)VNS Innovations , manufacturer of disposable underarm sweat pads, is planning to meet expected high demand from sweat suffering and cost conscious consumers by introducing 2x strong sweat pads with enhanced adhesiveness. These new sweat pads are environmentally friendly, more absorbent and stick well.Sweat liners come with aloe scent to keep clothes fresh, thereby reducing need to dry-clean frequently while improving confidence in socially awkward situations. Sweatex product are affordable to everyone and available from http://www.sweatex.com and from few select retail stores.

      • Fiat

imagesFor the second year Fiat is back as the Van’s U.S. Open of Surfing exclusive auto sponsor .The nine-day event happening between July 26 and Aug. 3. The Fiat Chrysler Automobile brand will have its entire lineup of cars on the beach, including the electric Fiat 500e and a Fiat 500L Vans-inspired concept created for the Open. The automaker will also be giving out swag, including Jan and Dean-type Wayfarer sunglasses, branded shoelaces, and Fiat-branded items. In addition to getting a two-hour focus on CBS,sonsors will be broadcast to 110 countries. They also predict the competition will bring in around 500,000 attendees and will get 1.5 million views on coverage.

      • Electrolux

descarga (6)Electrolux , major appliances North America, is shifting its U.S. media strategy, planning and buying businesses to Zenith Media from Prometheus.The appliance company has had relationships with Zenith in its global office in London and, since January, its Middle East office. Electrolux media spending on appliance brands exceeded US $33 million last year, according to Kantar Media, up from 2012’s US $30 million spend.The shift will not affect DDB’s creative assignment.

      • Verizon Wireless

8922b876b0529bf3400c8511130c3654_reasonably_smallVerizon is launching a nationwide loyalty program this week that will offer subscribers rewards in exchange for information about their location and web browsing, as well as other behaviors, the Wall Street Journal reports. Customers who sign up for the “Smart Rewards” program will also be required to choose between another program called Verizon Selects, which tracks customer information and then shares that data with marketers who want to target them with ads. Verizon Selects was created in 2012, but this new effort is aimed at getting more customers enrolled. With this program, Verizon is hoping to capitalize and grow its mobile advertising.

      • Adidas

adidasThe sports shoes and apparel company has partnered with Champs Sports to create four different online shows that will live on the Instagram but still mimick the TV-watching experience. #adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to the champsports’ Instagram page.Lace Up will feature athletes like Dallas Cowboy’s DeMarco Murray and Washington Redskins’ RG3 wearing Adidas items, while Lil Jon will portray a high school science teacher in Elements of GAME. At least 25 episodes will be produced for the photo and video-sharing platform.

      • EBay

NCDCFXva_400x400EBay has hired WPP’sMediaCom and Omnicom’s Goodby, Silverstein and Partners to support its global media and creative business.The online retail giant, based in San San Jose, Calif., has worked with indie agency Venables Bell & Partners on creative in the past. It tapped Digitas as digital AOR couple of years ago for digital and continues to work with the Publicis Groupe digital agency. The company spent US $51 million on U.S. measured media last year, including subsidiaries PayPal and StubHub, according to Kantar Media.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Dos Equis

Dos EquisDos Equis is unveiling the details of its Masquerade marketing campaign, which kicks off on Sept. 1.The campaign, timed to launch with this fall’s entertaining season, urges adult consumers 21 and older to kick their Halloween celebrations up a notch while inviting them to win a trip to the Ultimate Masquerade Party in Miami. At retail, limited edition Masquerade packaging and compelling offers will help increase sales of Dos Equis Lager, Dos Equis Ambar and other Halloween-related items, driving higher register rings, according to the beer company.”Halloween has become a favorite occasion for adult consumers. More than 60 percent of those 21 to 24 years old will either throw or attend a Halloween party,” said Gwendolyn Boyce, brand director for Dos Equis, Heineken USA. “Halloween spending is on the rise and is expected to outpace 2012 by over 10 percent, resulting in sales of over $8 billion, an estimated $80 per person. Retail activation, led by point-of-sale featuring the limited edition bottles, encourages shoppers to grab a pack to enter the Masquerade Sweepstakes. The campaign will also feature cross merchandising offers from leading brands, such as Kettle Brand Potato Chips, and 1800 Tequila (where legal).Dos Equis Masquerade program will run Sept. 1 through Oct. 31.

  • Jamba Juice

Jamba Juice has started one of its biggest-ever marketing campaigns in order to promote its Kids’ Menu that it introduced earlier in the year, according to Advertising Age.The kids’ menu includes four 9-ounce fruit and vegetable smoothies, including Strawberries Gone Banana, Berry Beet It, and Poppin’ Peach Mango and two food items developed for kids: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel, according to Advertising Age.Elements of the campaign will include a Facebook sweepstakes, with the prize being a trip to tour DisneyToon Studio; in-store and digital marketing; and radio spots. Jamba Juice is also partnering with Walt Disney Co. as its fast food and beverage promotional partner for the animated film Planes. The company would not comment on the cost of the campaign, but it spent only $3.6 million in U.S. measured media during all of 2012.

  • eBay

eBay Enterprise Marketing Solutions, a roll up of nine marketing companies under eBay Enterprise seeks to compete with bigger, more established agency players in end-to-end digital marketing.The newly named eBay Enterprise Marketing Solutions combines nine companies previously operated individually—ClearSaleing, e-Dialog, FetchBack, M3 Mobile, MBS, PepperJam Exchange, GSI Media, Silverling and True Action—into one cohesive unit that will make it easier for marketers to one-stop shop when looking to use digital. One such marketer and eBay enterprise client is Aeropostale.

  • Spirit Airlines

Spirit Airlines is contacting agencies about its creative and media business, according to Spiritsources.The carrier, which spends most of its marketing dollars online, has a budget of more than $5 million.The incumbent, Siquis in Baltimore, is participating in the process.The airline makes more than 200 daily flights to some 50 destinations in the U.S., Latin America and the Caribbean. It bills itself as a more affordable alternative to bigger carriers, with, for example, lower base fares.

  • Tate &Lyle 

Tate & Lyle, a global provider of food ingredients and solutions, announced the appointment of Gyro as its lead global marketing agency. Led out of its office in Cincinnati, USA, gyro will work with Tate & Lyle to develop and execute an integrated global marketing campaign designed to enhance Tate & Lyle’s position as a leading supplier of speciality food ingredients and solutions to food and beverage companies across the world.

  • Gain

Gain and Telemundo’s hit show La Voz Kids are engaging viewers in a social media activation done in show—and where a lucky viewer could have a starring role! The experience will be took place during La Voz Kids yesterday (Sunday July 21st) at 8 pm EST.

  • Wendy’s

Multi-platinum recording artist and television personality Nick Lachey has signed on to promote Wendy’s new pretzel bacon cheeseburger.As part of Wendy’s marketing campaign for the new offering, Lachey chose his favorite social media posts using the hashtag #PretzelLoveSongs and sang them to a national online audience earlier this week. He also sang two of his hit songs, “I Do” from 98 Degrees, and “This I Swear” from Lachey’s debut solo studio album “SoulO.”The 360 marketing campaign for the pretzel bacon cheeseburger includes national TV, radio, Hispanic TV, radio, digital and social media, restaurant merchandising and outdoor billboards. The campaign also includes Hispanic advertising adapted for the first time. Wendy’s “Mucho Mejor” campaign includes both TV and radio creative tied to the cheeseburger. “Mucho Mejor” loosely translates as “Much Better,” and is consistent with Wendy’s brand messages.This is the first time, Wendy’s is adapting the Hispanic advertising for national U.S. media.

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