Alex Ames, Senior Director of Creative and Content, Coca-Cola and Stephanie Eaddy, Senior Director of Cultural Marketing, The Coca-Cola Company tell Portada about the ins and outs of the new campaign, originally launched in Argentina 20 years ago.
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
Toyota’s Cynthia Barreras explains the 4RunnerLandia campaign and contest. The rationale and expectations for the campaign, and more…
Lauren Scrima, NYCFC’s Head of Marketing, innovatively engages casual fans in New York’s competitive sports market, leveraging City Football Group resources and full-funnel strategies for audience growth and loyalty.
Ubaldo Aguirre shares Unilever Food Solutions’ omnichannel strategy, leveraging AI, personalization, and brand experiences to transform food marketing.
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Tori Keichinger, VP and head of Marketing at Century 21 Real Estate, LLC, tells Portada about the different elements and the key rationale for the campaign.
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
Jackie Puente was recently appointed as the first millennial USHCC Board Chair. Throughout her career, Ms. Puente has been a translator between public, private, and nonprofit entities to promote sustainable and equitable growth. We interviewed her to understand her views on the growth of the United States Hispanic Chamber of Commerce (USHCC) and the opportunities and challenges ahead.
Portada recently had a conversation with Rakesh Shalia, Vice President of Marketing, Communications, and Customer Experience at FedEx, Latin America and the Caribbean, who provided a comprehensive overview of the booming e-commerce landscape in Latin America and how brands can capitalize on it.
Constellation Brands’ Rene Ramos discusses evolving soccer marketing strategies, addressing fragmentation, sponsorship challenges, and impactful future investments for Modelo and Corona.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Pedro Araujo, SVP of Marketing and Brand at Orlando City SC (MLS) and Orlando Pride (NWSL), talks about the ins and outs of his marketing strategy.
Portada interviewed Randy Gudiel, SVP Media Director at Orci on his plans for 2025.
How a regional bank embraces community and connects physical and digital customer touchpoints, according to SVP of Marketing Sam Francois.
Hispanic Marketing: Buchanan’s current #ComoLoDigas marketing campaign exemplifies creativity in Hispanic marketing in 2024 and beyond. The Hispanic population is very heterogeneous, so how can all U.S. Hispanics be engaged via just one campaign? Linda Lagos Morales, Director of Buchanan’s Whisky*, tells us how.
Lopez Negrete’s Ana Crandell talks about the evolution of media buying and planning with emphasis on diverse audiences in a multicultural America.
Home buying is a major driver of the economy and the vast majority of homes in the U.S. are going to be bought by diverse audiences. Century21’s Erin Siegel and Guaranteed Rate’s Camilo Escalante talked about the opportunity in a session at Portada Live NYC.
Portada talked to Arturo Picicci, VP of Value Brands at Verizon Value, about the recent launch of Total Wireless; its value proposition and the communication strategy.
Diverse audiences media planning: UM’s David Queamante takes us through steps 5 to 7 of his media planning methodology.