(UPDATED) Toyota’s Super Bowl U-Turn, Southeastern Grocers, Stellantis, QDOBA…
Toyota, Target, Southeastern Grocers, Stellantis, QDOBA and other brands targeting the U.S. consumer right now.
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Toyota, Target, Southeastern Grocers, Stellantis, QDOBA and other brands targeting the U.S. consumer right now.
Brand Keys reveals brands exceeding expectations become ‘Loyalty Juggernauts,’ securing market share, loyalty, and economic influence. Explore the transformative impact of customer satisfaction on brand loyalty.
Unilever, Metro by T-Mobile, Bacardi, Gap and other brands targeting the U.S. consumer right now.
New data shows that the EPL (English Premier League) now leads the U.S. soccer viewership ranking for the first time, beating LigaMX. Five factors explain the relative rise of the English Premier League versus Liga MX.
S&P Global Ratings expects 2024 U.S. advertising to grow by 7.6%. Portada interviewed Naveen Sarma, Managing Director, S&P Global Ratings, to delve deeper into the recently published forecast.
T-Mobile-Dentsu, Chispa, Eli Lilly, Verizon….and other brands targeting the U.S. consumer right now.
Soccer marketing – including sponsorships, experiential activations, advertising/branded content, and influencer marketing – is in most marketers’ mouths. But do brand marketers really believe soccer will have a transformative impact on marketing? We surveyed the decision-makers, and this is what they have to say.
In an age where traditional TV is gradually being overshadowed by digital platforms, Connected TV (CTV) has emerged as a dominant force in the entertainment
Contextually relevant content has become a critical asset in the post-cookie world. Using the example of the recent Bombay Sapphire Campaign, Jaime Keller, Brand Director of Bombay Sapphire Gin for North America at Bacardi, explains how experiential marketing campaigns can be used to create contextually relevant content. She also tells Portada about the passion point the campaign is centered on, the type of media used, and how experiential marketing activations are measured.
As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest-growing segment of the
We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
Skims, Chevrolet, Blockchains, Rappi… and other brands targeting the U.S. consumer right now.
Mars, General Mills, Magnolia Bakery, Kroger… and other brands targeting the U.S. consumer right now.
Edible, Toyota, David’s Bridal… and other brands targeting the U.S. consumer right now.
Ancestry, Uber, Wizz, SIXT … and other brands currently targeting the U.S. consumer.
Amazon, Uber, Honda, IHOP……and other brands targeting the U.S. consumer right now.
Mundial Media announced $2.0 million for AI-enabled contextual platform for multicultural audiences in pre seed funding led by a syndicate of family office investors, including
Shell, Don Julio, Freeway Insurance, Bimbo…and other brands targeting the U.S. consumer right now.
Ikea, Valvoline, Cross Country Mortgage, Gatorade Water… and other brands targeting the U.S. consumer right now.
From cost reduction to process optimization, content personalization, and improving SEO practices, we’ll tell you how some major companies use artificial intelligence in their marketing.