Pixalate’s Q2 2024 report reveals Apple’s dominance in mobile advertising, leading with significant market share, particularly in the U.S. Amazon grows at a high rate but from a low base.
Worldcom OOH receives BIPOC and DEI certifications for diversity and inclusion in the workplace.
Portada talked to Arturo Picicci, VP of Value Brands at Verizon Value, about the recent launch of Total Wireless; its value proposition and the communication strategy.
Chatbots can integrate with different social media properties for efficient customer service, messaging, targeted advertising and conversion attribution. Christian Martinez, Botmaker’s new Country Director and Head of U.S. Sales, tells Portada about the key features of Botmaker’s offering and its U.S. expansion.
Digo Hispanic Media has inked exclusive U.S. advertising sales representation partnerships with premium publishers Grupo Clarin (Argentina), El Tiempo Casa Editorial (Colombia), and Grupo Multimedios (Mexico). The announcements were made at Digo’s “Together We Rise/Cultura on Steroids” event in New York City.
Aleph Group acquires Entravision Global Partners, enhancing global reach and access to 3 billion consumers across 140 countries.
Botmaker has added Christian Martínez to its management team to lead the company’s expansion in North America.
Marcel Campos, Director of Integrated Marketing Campaigns at OnePlus North America, directs most of his marketing efforts towards the 20 million U.S. tech wizards. Find out how he does it.
Roku Exchange enhances TV streaming ad effectiveness with customized programmatic signals, benefiting various DSPs and advertisers.
Seedtag acquires Beachfront to enhance CTV advertising, combining expertise to deliver premium, privacy-focused ads.
Changes in milk consumption have increased the challenges for dairy marketers, mainly when marketing to younger millennial and Gen Z consumers.
The reasons why we can’t wait to celebrate award winners in four distinct categories. Plus, find out about our award jury of brand marketing and media agency executives.
Google’s AI Overview feature could drastically reduce publishers’ referral traffic and ad revenue, causing significant concern.
Portada interviewed Elizabeth Barrutia, Founder and President of Barú Advertising. Barrutia shares insights and views on brands betting mainly on performance advertising, Hispanic e-commerce marketing, and more.
Gerry Ramirez has been at Mundial Media for five months since he was appointed Chief Growth Officer in December 2023. Portada asked about his experience at his new company and overall take on the multicultural advertising (technology) ecosystem.
The ins and outs of the Upfronts. The ascent of video, where CPMs are going, and what the multicultural players are betting on.
How live sports broadcasts and digital, social, and event activations will be critical to the campaign’s success.
The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
