The Latest Soccer Sponsorships: Nike, Mbappé, Beckham, Amazon and more…
Global brands are leveraging soccer sponsorships to transform branding strategies and engage new consumer segments.
Global brands are leveraging soccer sponsorships to transform branding strategies and engage new consumer segments.
McDonald’s, Inter Miami CF, JPMorgan Chase and other brands targeting the U.S. consumer right now.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
Three ways the just announced Walmart-Vizio acquisition will impact the U.S. advertising ecosystem.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
Doritos® Dinamita®, Expedia Group, Netflix and other brands targeting the U.S. consumer right now.
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
Gonzalo Del Fa, President of GroupM Multicultural, joins the Board of Directors at Sabio Holdings, a leader in the CTV/OTT ecosystem
Toyota will have a Spanish-language ad during the Univision broadcast of the Super Bowl on February 11, a spokesperson at Saatchi & Saatchi tells Portada.
Mexican restaurants comprise 11% of U.S. establishments. Only 2% of Latin restaurants provide non-Mexican food, according to the Pew Research Center, based on SafeGraph data.
Edwin Hincapie, Brand Director of Santa Teresa Rum at Bacardi, tells Portada about the different elements of his rum marketing strategy.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
S&P Global Ratings expects U.S. advertising revenue to increase by 7.6% in 2024—eleven factors to consider for 2024 advertising trends.
In 2023 we interviewed dozens of brand marketing decision makers in the Portada network. Eight tips they provided you need to be in the know about for 2024.
The Art of Being Latin, the first-of-its-kind two-day multimedia cultural experience on December 9-10 brought to you by NTERTAIN for Miami Art Week 2023. MIAMI,
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
Private investment firm Ariel Alternatives, LLC and My Code, a leading multicultural media and marketing services company, today announced the completion of a strategic transaction.
Mau Montaner will premiere The Why Podcast in Spanish in collaboration with Ntertain Studios, Audio Up Media and Siriusxm. Ntertain Studios and Audio Up Media