PPG Comex’s Claudia Contreras: “Disruption Means Doing Things Without Fear”
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
PrismaIQ’s Michelle Savoy discusses how the new PrismaIQ platform can substantially increase multicultural advertising inventory.
An interview with Portada Los Angeles Summit speaker Karolina Tuszewicka, who leads media strategy and activation for both D2C and B2B initiatives for HP in North America and Latin America.
Toyota’s Cynthia Barreras explains the 4RunnerLandia campaign and contest. The rationale and expectations for the campaign, and more…
Lauren Scrima, NYCFC’s Head of Marketing, innovatively engages casual fans in New York’s competitive sports market, leveraging City Football Group resources and full-funnel strategies for audience growth and loyalty.
Inter strengthens global expansion with key appointments, aiming to enhance its financial offerings and international market presence.
President Donald Trump announced that he will again postpone enforcement of the TikTok sale-or-ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 10 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
New research reveals 97% of executives must maximize revenue in two years or face financial consequences. AI and data integration emerge as key solutions.
The rationale for PepsiCo’s purchase of Poppi reflects many critical marketing trends in the soft drinks sector. Will Poppi’s marketing and advertising service providers be streamlined under the new ownership?
What type of marketing agencies are coveted by potential buyers which ones are not?
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.
Tori Keichinger, VP and head of Marketing at Century 21 Real Estate, LLC, tells Portada about the different elements and the key rationale for the campaign.
No matter how we may want to spin it, the U.S. is a diverse mass market. DE&I is being rolled back, but experts in the marketing and media community tell Portada that DE&I has little to do with diverse marketing strategies and advertising. Six things to know.
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
Jackie Puente was recently appointed as the first millennial USHCC Board Chair. Throughout her career, Ms. Puente has been a translator between public, private, and nonprofit entities to promote sustainable and equitable growth. We interviewed her to understand her views on the growth of the United States Hispanic Chamber of Commerce (USHCC) and the opportunities and challenges ahead.
Constellation Brands’ Rene Ramos discusses evolving soccer marketing strategies, addressing fragmentation, sponsorship challenges, and impactful future investments for Modelo and Corona.
Our INSIDER feature focuses on insights and moves Portada has recently learned about.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Twenty one U.S states will have enacted consumer privacy laws by 2026. These laws take new steps to prohibit collecting, processing or sharing sensitive data, including race, color, ethnicity, and religion. While these new privacy regulations reflect a critical right for citizens, they also make effective multicultural audience measurement and advertising more difficult.