Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Do demand-side platforms have a racist behavior? Why Programmatic advertising targeting multicultural audiences has a lot of room for improvement, to say the least. Two critical issues and potential solutions according to media buying agency and media executives interviewed by Portada.
Key insights: Pew Research Center shows 54% of U.S. Hispanics prefer English news, 21% prefer Spanish, and 90% use digital devices for news consumption, highlighting language and digital trends in Hispanic news.
News: MundoNow-iHeartMedia, Adsmovil, SimilarWeb… partnerships, acquisitions, and what’s behind them.
Inside the agreement to provide spanish-language current affairs and archival content to ChatGPT. How it impacts Spanish-language content for the U.S. Hispanic market.
Discover how the Mexican Competition Regulatory Commission’s preliminary statement against Amazon and Mercado Libre may reshape the Mexican advertising market.
Research and data company Similarweb announced the acquisition of Admetricks, a digital advertising research company founded in Santiago de Chile in 2012. Portada talked to Admetrick’s CEO Felipe del Sol on the acquisition and his experience as a digital entrepreneur.
Global brands are leveraging soccer sponsorships to transform branding strategies and engage new consumer segments.
McDonald’s, Inter Miami CF, JPMorgan Chase and other brands targeting the U.S. consumer right now.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
Three ways the just announced Walmart-Vizio acquisition will impact the U.S. advertising ecosystem.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
Doritos® Dinamita®, Expedia Group, Netflix and other brands targeting the U.S. consumer right now.
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
Gonzalo Del Fa, President of GroupM Multicultural, joins the Board of Directors at Sabio Holdings, a leader in the CTV/OTT ecosystem
Toyota will have a Spanish-language ad during the Univision broadcast of the Super Bowl on February 11, a spokesperson at Saatchi & Saatchi tells Portada.
Mexican restaurants comprise 11% of U.S. establishments. Only 2% of Latin restaurants provide non-Mexican food, according to the Pew Research Center, based on SafeGraph data.
Edwin Hincapie, Brand Director of Santa Teresa Rum at Bacardi, tells Portada about the different elements of his rum marketing strategy.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…