Walmart Connect is expanding its data and measurement capabilities across Spotify, Yahoo DSP and linear TV, extending retail media beyond its own platforms.
At Amazon unBoxed 2026, Amazon unified its ad stack with AI agents, streamlining full-funnel media buying across display, streaming, and audio.
Vevo reveals how sports events reshape music consumption through nostalgia, real-time reactions, localized fandom, and cross-generational cultural engagement for marketers.
In partnership with Grupo BIND, Inter launches a digital local account connecting Argentines directly to global investments. Global CEO João Vitor Menin and SVP CFO Santiago Stel traveled to Buenos Aires for the official announcement.
PepsiCo spends US $3.4 billion a year in advertising, now Publicis will be in charge of the media business of the CPG giant. What factors moved PepsiCo to choose Publicis? Which PepsiCo duties will Omnicom retain? What does the move mean for the upcoming pitch of Coca Cola’s media business? Find out here!
How Meta’s internal AI restructuring under Project OT exposed the risks of enterprise AI automation. The lessons for AdTech practitioners.
Explore Nestor Perinot’s experience at the 2026 FIFA World Cup, combining sports journalism, fan passion, and unforgettable family moments.
José Villafañe, who recently announced he sold his interest in Nueva Network, is already moving on to his next venture. You are reading it here first: “I am excited to announce the upcoming launch of Audio Treehouse on September 1, 2026. This marks my third audio network launch in 15 years, but this time with a definitive total-market focus,” Villafañe, Founder & CEO of Audio Treehouse, tells Portada.
Alba Castillo Baylin of The Coca-Cola Company tells Portada, how her company is creating lasting opportunities beyond the FIFA Men’s World Cup 2026™
Teads’ lawsuit against Google claims the company’s ad tech ecosystem prevented 6.88 trillion programmatic ad impressions from reaching competing exchanges, raising new questions about competition in programmatic advertising.
FIFA is already preparing the bidding process for the 2030 and 2034 media rights. Netflix, Disney and YouTube want to turn the World Cup into a business built around Sports streaming rights, streaming, data and advertising.
The GroupM China bribery case exposes growing transparency challenges for media agencies and signals tougher compliance standards across global advertising.
Threads has now reached 500 million monthly active users. Here’s why Meta’s platform could become one of the most important environments for content, audience development, data, and advertising strategies in the years ahead.
Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon, tells Portada about the rationale of the creative and media of the new Verizon advertising campaign.
The Newfronts and Upfronts are over, and the World Cup starts in three days. Where are we in terms of advertising and marketing investment? Is World Cup advertising eating away at Hispanic advertising this quarter? Portada asked a few industry insiders, and this is what we found out.
Max Ramirez, Senior Director of Content Marketing at MediaNews Group, provides advice and discusses key trends impacting the creator economy with a special emphasis on Southern California.
What is the future of Hispanic media? What should the leadership profile of the Hispanic media executive be? How will sports and streaming impact the space? Javier Marin, author of Live from America: How Latino TV Conquered the United States, knows many of the answers. Find out in this Portada interview.
Flavia Panza, CMO of LALA U.S. explains how she markets the recently launched LALA Plus™ drinkable yogurt and announces a rebrand and marketing campaign in the fourth quarter of this year.
LinkedIn automation is redefining B2B marketing, AI-driven advertising, and MadTech strategies across LATAM markets.
José Villafañe, founder of Nueva Network, recently sold his stake in the company and tells Portada about his experience and what he recommends to media entrepreneurs.