Toyota, Tommy Hilfiger, McDonald’s & More Sales Leads
12/05/2022
Toyota, Tommy Hilfiger, McDonald’s … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
E-Marketing News – Big Story
Psychology of Colors in Marketing: How Some of the Biggest Brands Use It
10/18/2022
Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects of human life, it’s interesting to observe how brands exploit psychology of colors in marketing to increase their success. Check out examples from Coca Cola, Ford, McDonald’s and Nickelodeon.
News Media in Spanish Is Essential to Maintaining a Strong Democracy in the U.S.
09/11/2022
News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and building a fully inclusive society. In an era of widespread public distrust of institutions, El Tiempo Latino is committed to being a trustworthy institution that provides useful and timely information to Spanish speakers in the United States.
Molson Coors, Walmart, Vallarta Supermarkets…
07/17/2022
Molson Coors, Walmart, Vallarta… and other brands targeting the U.S. consumer right now.
Pernod Ricard USA, Cardenas Markets, Honda & More Brands Targeting the U.S. Consumer
06/20/2022
Pernod Ricard USA, Cardenas Markets, Honda… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Aquaphor®, Santander, Saks, Treslúce Beauty & More Companies Targeting the U.S. Consumer Right Now
03/14/2022
Aquaphor®, Casalú, Treslúce Beauty… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
PEPSI®, Post Consumer Brands, Cardenas Markets & More Sales Leads
03/06/2022
PEPSI®, Post Consumer Brands, Cardenas Markets… and other brands targeting the U.S. consumer right now.
Norwegian Cruise Line, Burger King´s RBI, Grubhub & More Sales Leads
02/06/2022
Norwegian Cruise Line, Burger King´s RBI, Grubhub … and other brands targeting the U.S. consumer right now.
Toyota Marketing Campaign, Anheuser Busch, Topo Chico® Hard Seltzer, Shiseido….
01/09/2022
Toyota Marketing Campaign, Anheuser Busch, Topo Chico® Hard Seltzer, Visit Mexico, Shiseido… and other brands targeting the U.S. consumer right now.
Six Strategies to Help Marketers Win the Holiday Shopping Season
12/13/2021
This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.
V & V Supremo Foods, Inc., Hyundai… and More
10/10/2021
V & V Supremo Foods, Inc., FEMA & Ad Council …. and other brands targeting the U.S. consumer right now.
New Report: 74% of Consumers Expect A Hybrid Customer Journey
08/22/2021
The “The New Face of Local” report by Uberall & MomentFeed finds that consumers prefer a mix of online and offline experiences with a business, in a hybrid customer journey. Consumers prefer a consumer purchase journey that blends physical and digital experiences in a non-linear fashion.
Study Claims Contextual Targeting Is More Cost Efficient than Behavioral
09/13/2020
In contextual targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and
Futbol Sites Receives Investment, Loida Casares, Charles Gabriel
06/22/2020
Jordan Gnat, Robin Chhabra, Andy Clerkson, Loida Ruiz….People invest in companies, change positions, get promoted or move to other companies. Portada is here to tell you about it.
To the Portada Community: We Are Here to Help
03/22/2020
Dear Members of the Portada Community, We hope this message finds you healthy and safe. We know that the coronavirus crisis is bringing up many
How the Coronavirus Will Impact Marketing
03/01/2020
Short term it will likely have an impact and it may also accelerate trends that are already under way. How will the coronavirus impact marketing?