Join Us at the Marketing in Multicultural America Summit, NYC, March 5

E-Marketing News – Big Story

How Delimex Created a Complementary Product to Its Frozen Tacos

By introducing the Delimex Taquito Platter custom mold, Delimex has created a complementary product to its flagship frozen tacos and taquitos. Lauren Nowak, Brand Manager, Delimex tells Portada that the “plate is designed as a perfect vehicle for serving Delimex Taquitos and encourages consumers to purchase them to use together.

Psychology of Colors in Marketing

Psychology of Colors in Marketing: How Some of the Biggest Brands Use It

Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects of human life, it’s interesting to observe how brands exploit psychology of colors in marketing to increase their success. Check out examples from Coca Cola, Ford, McDonald’s and Nickelodeon.

News Media in Spanish Is Essential to Maintaining a Strong Democracy in the U.S.

News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and building a fully inclusive society. In an era of widespread public distrust of institutions, El Tiempo Latino is committed to being a trustworthy institution that provides useful and timely information to Spanish speakers in the United States.