McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Truist, Lexus and other brands targeting the U.S. consumer right now.
Verizon Marketing: Store openings by the hundreds in large urban markets are the primary driver of Verizon Value’s marketing and advertising initiatives, says Cheryl Gresham, VP and CMO at Verizon Value.
Allianz, Papa John’s, Walgreens… and other brands targeting the U.S. consumer right now.
By introducing the Delimex Taquito Platter custom mold, Delimex has created a complementary product to its flagship frozen tacos and taquitos. Lauren Nowak, Brand Manager, Delimex tells Portada that the “plate is designed as a perfect vehicle for serving Delimex Taquitos and encourages consumers to purchase them to use together.
The NFL, together with NTERTAIN Studios and music label NEON16, led by Latino executives Tainy and Lex Borrero announced an expansion of their partnership for
Intuit TurboTax, Toyota, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Great experiential marketing examples are based on deep consumer insights, flawless activations, appropriate amplification as well as relevant measurement. Portada interviewed Roberto Ramirez Laverde, Global Senior Vice President of BACARDÍ Rum, who recently launched the BACARDÍ x Stadium Goods SNEAK3ASY campaign.
Daimler, Popeye’s, Papa John’s, AT&T…and other brands targeting the U.S. consumer right now.
We recently published an article asking whether Hispanic media companies are weathering the advertising recession better. Well, we just got data to answer that question, and the answer is yes, at least if we look at the largest Hispanic media company: TelevisaUnivision.
Boost Mobile Latino, Mondelez, Daniel’s Jewelers… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Buchanan’s, T. Rowe Price, Flagship Food Group, Yucatan Foods… and other brands targeting the U.S. consumer right now.
Toyota, Tommy Hilfiger, McDonald’s … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects of human life, it’s interesting to observe how brands exploit psychology of colors in marketing to increase their success. Check out examples from Coca Cola, Ford, McDonald’s and Nickelodeon.
News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and building a fully inclusive society. In an era of widespread public distrust of institutions, El Tiempo Latino is committed to being a trustworthy institution that provides useful and timely information to Spanish speakers in the United States.
Molson Coors, Walmart, Vallarta… and other brands targeting the U.S. consumer right now.
Pernod Ricard USA, Cardenas Markets, Honda… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Aquaphor®, Casalú, Treslúce Beauty… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
PEPSI®, Post Consumer Brands, Cardenas Markets… and other brands targeting the U.S. consumer right now.
Norwegian Cruise Line, Burger King´s RBI, Grubhub … and other brands targeting the U.S. consumer right now.