Kimberly-Clark, Mercedes Benz and Other Brand Moves
Kimberly-Clark, Mercedes Benz , Macy’s and other brand moves impacting the U.S. consumer right now.
Kimberly-Clark, Mercedes Benz , Macy’s and other brand moves impacting the U.S. consumer right now.
A review of recent brand initiatives.
Heritage Grocers Group, Stellantis and more brand moves.
Verizon, Michellin, Nutrilon, BMW….A review of recent brand initiatives and account wins.
Eight brand initiatives you should know about this week!
Truth Initiative, Kellanova, Tajín, Hellmann’s & more brand moves.
An overview of brand moves and campaigns over the last seven days.
An overview of brand moves and campaigns over the last seven days.
At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.
Check out the current marketing initiatives of seven major brands.
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Truist, Lexus and other brands targeting the U.S. consumer right now.
Verizon Marketing: Store openings by the hundreds in large urban markets are the primary driver of Verizon Value’s marketing and advertising initiatives, says Cheryl Gresham, VP and CMO at Verizon Value.
Allianz, Papa John’s, Walgreens… and other brands targeting the U.S. consumer right now.
By introducing the Delimex Taquito Platter custom mold, Delimex has created a complementary product to its flagship frozen tacos and taquitos. Lauren Nowak, Brand Manager, Delimex tells Portada that the “plate is designed as a perfect vehicle for serving Delimex Taquitos and encourages consumers to purchase them to use together.
The NFL, together with NTERTAIN Studios and music label NEON16, led by Latino executives Tainy and Lex Borrero announced an expansion of their partnership for
Intuit TurboTax, Toyota, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Great experiential marketing examples are based on deep consumer insights, flawless activations, appropriate amplification as well as relevant measurement. Portada interviewed Roberto Ramirez Laverde, Global Senior Vice President of BACARDÍ Rum, who recently launched the BACARDÍ x Stadium Goods SNEAK3ASY campaign.
Daimler, Popeye’s, Papa John’s, AT&T…and other brands targeting the U.S. consumer right now.
We recently published an article asking whether Hispanic media companies are weathering the advertising recession better. Well, we just got data to answer that question, and the answer is yes, at least if we look at the largest Hispanic media company: TelevisaUnivision.