The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf
Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing. As tech firms and regulators herald the end of the cookie in 2021, here are our initial steps for marketers to take, to ensure their advertising is still reaping the measurable benefits of digital marketing, but with cookies no longer at their disposal.
MarTech Investments are a key driver of the communications industry, both for entrepreneurs and investors. Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.
Best Buy Mexico closes, Alexis Ospina, Jesus Benitez, Javier Montanaro…People change positions, get promoted or move to other companies. Portada is here to tell you about it.
JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.
Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement
Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.
Sonder, LG Electronics, Grupo Codere, Lana, The Not Company, Disney+ and more brands targeting the Latin American consumer right now.
New marketing director for Uber, promotions at PepsiCo & more changing places Latam. People change positions, get promoted or move to other companies. Portada is
Consumer confidence has increased in Colombia and Peru, Mexican users are overwhelmed by banking service options and more consumer insights. A summary of the most
New CEO for LALA, marketing appointments & more changing places Latam. People change positions, get promoted or move to other companies. Portada is here to
BBVA Colombia has New CEO, Turismocity Argentina, Viacom´s International Management Restructure & more changing places latAm. People change positions, get promoted or move to other
Smart Fit’s strategy in LatAm,REGO Restaurant Group´s Quiznos Expands in the Region & More Sales Leads LatAm For prior Sales Leads LatAm editions, click here.
This week, Saint Valentine’s Day insights, interesting TV data, and more. Here’s your summary of the most relevant consumer insight research in Latin American markets.
Despegar Acquisition of Best Day, Nestlé Upgrades MX Facilities & More Sales Leads LatAm For prior Sales Leads LatAm editions, click here. Best Day Despegar.com,
Teads Latam Bets on Female Leadership, Fisher-Price Latin America and more changing places latAm. People change positions, get promoted or move to other companies. Portada is
This week, Mexican consumers have us looking at their behavior. Here’s your summary of the most relevant consumer insight research in Latin American markets. If
Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next
Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or
Since its launch in 2011, Twitch has become the leader in esports streaming. In December 2019, the Amazon subsidiary held a 78.1% market share. The