Inter & Co Hires Seasoned Executive Kaio Philipe as CMO
Financial Super App and naming rights sponsor of MLS Arena Inter&Co Stadium, hires seasoned Fortune 100 executive Kaio Philipe to scale across America.
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Financial Super App and naming rights sponsor of MLS Arena Inter&Co Stadium, hires seasoned Fortune 100 executive Kaio Philipe to scale across America.
Portada’s next knowledge-sharing and networking event for senior brand marketers and marketing solution providers will be taking in CDMX on April 11.
Vevo-US Media Consulting: Latin American media solutions company US Media partners with global music video network Vevo for advertising sales.
In-house advertising is becoming more frequent in Corporate America. A recent study found that 82% of ANA members now have an in-house agency for some marketing services, compared to 78% in 2018 and 58% in 2013. However, media planning and buying still represents “the final frontier for in-house agencies,” according to the report. Karolina Tuszewicka, Head of Media, LATAM at HP Inc, has in-housed advertising for the IT company in the U.S. and Europe. Portada interviewed her to learn all about the dos and don’ts of in-housing advertising.
iion and The Tech Partners, a subsidiary of NUMATEC, partnered to redefine advertising and monetization in the Latam gaming industry.
Creating a meaningful connection with consumers by aligning content with their preferences might appear to be a straightforward approach for engagement. However, it’s surprising how
Sustainable advertising is gaining momentum as Latin America embraces the urgency of sustainable practices, reshaping how brands communicate, engage, and impact the environment. In a
In Latin America, online shoppers, who became first-time online buyers during the global pandemic, are expected to continue their online shopping habits despite the reopening
Portada and ComScore just published the 2022 edition of the Portada Insights Report “E-commerce marketing in Latin America: Data and Insights for Brand Marketers”. DOWNLOAD IT HERE (Free, registration required): https://www.portada-online.com/insights/portada-insights-report-el-marketing-de-comercio-eletronico-en-latinoamerica/.
At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?
Innovations in DOOH (Digital Out of Home) advertising enable advertisers to communicate large campaigns in real-time and reach the target consumer in new ways. We analyze the successful case of the DIRECTV Copa America campaign.
Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.
The two companies joined forces in 2019 and have been working in the US, where BrandTotal has been adopted by key GfK clients. Because of this outstanding performance, the partnership is now expanding to Mexico.
Dynamic creative optimization (DCO) is a major contributor to the performance of an advertising campaign. In this article we examine DCO campaigns that Digo Hispanic Media has been implementing for its clients.
AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn’t mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out how AI can automate routines, while freeing up valuable people hours so employees can readily serve clients whose needs demand a human touch.
This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023.It’s the latest twist in the tale for the digital media industry, but what does Google’s announcement actually mean and what’s going to happen next? By Remi Cackel, Chief Data Officer, Teads
Teads, The Global Media Platform, has announced that Publicis Groupe Latin America has received the first agency-wide certification on Teads Ad Manager (TAM). The programmatic
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
Apple announced its latest update; iOS 14.5, which will require all apps to request the user’s permission in order to track them. It strengthens its position on user privacy and as a technology business looking to lead the way for protecting users’ data.
Betterware, Interproteccion, Coca-Cola, Valoreo, United Airlines….. and more brands targeting the Latin American consumer right now.