Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
Posts Tagged ‘e-commerce’
Study: Digital-First DTC Brands Increasing Marketing Budgets at a Higher Rate Than Traditional Retailers
CommerceNext has published the results of a survey of 100 e-commerce decision-makers, meant to explore similarities and differences in the priorities of traditional and digital-first DTC brands. The report is meant to be a benchmark that helps marketers evaluate their priorities in terms of how to distribute budget among different technologies and objectives.
IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
Best Buy and Kohl’s benefited handsomely from increased visits by Hispanics to their websites in the lead up to the 2018 holiday shopping season. Both saw a nearly 40% increase in visitors in November compared to the previous month. While maintaining its first-place ranking in the top 15 most visited sites by Hispanics in the US in November, Amazon nonetheless saw a dip of 2% in its overall share of total visits compared to the month of October.
Consumer Insights Roundup: Americans Watch TV in Groups Half of the Time, Hispanics Are 15% Less Likely Than Average to Feel Financially Secure…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Nielsen Explores Consumers’ Connected Lives in Global E-commerce Survey: 53% of the Global Population is Online
Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
E-commerce grew 50% in Mexico during this year’s weekend of specials and discounts, known as “the Buen Fin”. However, marketers still need to find out how to promote the use of e-payment methods as Mexicans still prefer cash and credit cards.
What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Target suffered a near 2% drop in September in its share of online shoppers among the 15 top visited sites by Hispanics […]
We spoke to Jenifer Bice, Senior Director, International Communications and Pedro Mucciolo, Director, International Corporate Affairs at Walmart, in order to find out more about Walmart’s initiatives to compete in the E-commerce space at a global level, but more specifically in Latin America.
Natalie Bursztyn will open a full day of thought-provoking conferences with a talk on DTC brands and e-commerce. To listen to her insights, get your tickets to Portada New York, Sept. 25.
Online sales in Latin America will double to US $118 billion by 2021 and Falabella is preparing to be a major player, using its physical stores to key advantage.
Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in April 2018.
Energy BBDO has published the results of a study conducted to find out the true impact of the new government administration in Hispanics’ shopping and spending habits. The truth couldn’t be farther from the rumors that started after the new administration: Hispanics are shopping and spending more than ever, and will likely continue to do so.
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in March 2018.
GWI Commerce has presented GlobalWebIndex’s latest analysis of e-commerce behavior and engagement levels. This survey will help marketers understand the evolving dynamics of how people of all ages choose and purchase products online.
Top LatAm E-Commerce Sites: 47.4% of Latin American Internet Users Buy on MercadoLibre, Only 16.6% Prefer Amazon
We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February. Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.