A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
- Dunkin’ Donuts
Dunkin’ Donuts has appointed Publicis Media as its U.S. media buying and planning agency following a review. Agency Trillia, part of Interpublic’s Hill Holliday, was the incumbent.Publicis will develop a new unit to oversee the account, pulling in resources from across Publicis Groupe’s Digitas and Blue 449. Jodi Robinson, president of Digitas North America, will serve as the executive lead of the Dunkin’ Donuts team, which will be based in both Boston and NY. The agency will work closely with Dunkin’ Donuts’ company leadership, franchise leadership and existing partners on all national and local media-planning and buying.
Burlington Stores has appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent. Burlington Stores spent an estimated US$60 million a year on measured media, according to Kantar Media.Burlington operates more than 640 stores in 45 states and Puerto Rico. The shift will effect later this year.
McDonald’s and fútbol have something in common: they unite people. The World Cup campaign series is a story of people from all walks of life uniting over breakfast and the world cup at McDonald’s. (Yes, being a World Cup sponsor, the restaurants can broadcast the games at the discretion of the individual locations.)The bilingual TV spots consist of three executions in which hardcore and novice soccer fans come together to enjoy the 2018 FIFA World Cup every morning over McDonald’s breakfast. As the tournament progresses our novice fans learn more about The Beautiful Game and even some Spanish along the way. World Cup commercials are seen very frequently over a one month period, so we created a series of spots that told a bigger story as a whole and rewarded the viewer with fresh executions throughout the tournament.The campaign will air in both Telemundo and Fox Sports throughout the whole month of the World Cup (6/14-7/15), so far only the first of the three executions has aired. See them all here titled, “Opening Round”, “Quarterfinals”, “Finals”.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
Interpublic´s Initiative has won Revlon‘s global media account following a review, according to people familiar with the matter.Revlon reported US$550 million in global advertising spending last year, including some non-media expenses like agency fees, talent fees, production costs and promotional displays.Mediacom was the global incumbent since 2017 and US incumbent for seven years.
Fast food Mexican grill Chipotle has announced a series of changes for 2019, including a new tag line that will more reflect Chipotle as “a purpose-driven lifestyle brand,” Ad Age reports. According to Chipotle´s CMO Chris Brandt, the chain has in the past “been silent and lost some of its cultural relevance.” Brandt says the chain’s ultimate marketing mission is to make Chipotle a brand people want to know about. Chipotle is still trying to rebound from the E.Coli outbreaks at some of its stores. The brand is confident that that chain in the next few years can elevate its annual revenue from US$4.5 billion to US$10 billion once all the changes are instituted.In early 2017, Chipotle appointed Venables Bell & Partners for creative and MullenLowe Mediahub for its media business.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.