Dunkin' Brands Inc. Archives

Video Advertising: Dunkin’ Brands, Publicis and Horizon Want More Long-Form Content, First Party Data and Off-line Measurement

What are the main challenges when it comes to increase Hispanic video marketing budgets? This question was asked to major ad buyers from MediaVest, Horizon, Publicis Media and Dunkin’ Brands in a piece included in our just released 52 page 2017 Video Marketing Guide (Free Download).

Marketer Interview: Dunkin’ Brands’ Xavier Turpin on Budgeting: “The challenge is to find the right investment balance”

It is budgeting season again! How much should be allocated to multicultural and is it a struggle or even releveant? Portada talked to Xavier Turpin, Director of Multicultural Marketing at Dunkin’ Brands Inc on these and other issues facing the multicultural marketing sector.

Dunkin’ Brands Inc.

Video Advertising: Dunkin’ Brands, Publicis and Horizon Want More Long-Form Content, First Party Data and Off-line Measurement

Marketer Interview: Dunkin’ Brands’ Xavier Turpin on Budgeting: “The challenge is to find the right investment balance”