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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Dove

#WeAllGrow Latina Network, a community of trailblazing digital influencers and creative entrepreneurs, announced Unilever´s Dove as the official title sponsor for their #WeAllGrow Summit 2019, the professional conference for Latina changemakers scheduled for May 30 – June 1 in Long Beach, California. Echoing a longstanding commitment to highlighting real women and building beauty confidence, Dove is taking action in collaboration with Getty Images and Girlgaze to diversify the way women are represented with its latest initiative Project #ShowUs, the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes. The photos are now available to media and advertisers everywhere to license for future projects, helping to diversify the vision of beauty around the world.To amplify the conversation surrounding the portrayal of women in more realistic, culturally-relevant scenarios and empowering roles, Dove is inviting the diverse community of Latinas attending the #WeAllGrow Summit 2019 to join them in helping expand the definition of beauty by sharing their vision of real female beauty, confidence and success.The brand is bringing the topics of inclusivity and self-defined beauty front and center by hosting a series of immersive experiences and throughout the duration of the event, the #MiMomentoDove Suite will offer attendees a moment to recharge with a variety of services including:Dry styling sessions, luxurious foot cleanse and massages, personalized Baby Dove Rich Moisture Tip to Toe Wash and Lotion duos and dermatologist 1:1 consultations.Centered around the theme “We Are CHANGEMAKERS,” the #WeAllGrow Summit 2019 is bringing together a sisterhood of Latina creators, storytellers and business leaders for the fifth consecutive year to celebrate the power of Latinas as a driving force in this country.

 

  • McDonald’s

Kansas City-based agency Bernstein-Rein (BR) garbbed additional McDonald’s business after competing against two longtime McDonald’s roster agencies for both the creative and media assignment for the Missouri co-op “Big-MO,” Mediapost has reported. This local co-op media business stretches across southern Missouri to northern Arkansas to Western Illinois to northeastern Oklahoma and includes 124 McDonald’s restaurants. This expands BR’s business with the fast-food giant, lifting the number of restaurants that agency will work with to 365. Late last year, the agency went through a local co-op media agency certification process to become qualified for media in addition to creative services.

 

  • Unsun Cosmetics

Sunscreen is moving toward greater sensitivity to diverse skin tones, and on a mass scale. Unsun Cosmetics, known for its shade-inclusive SPF-focused products that sell at UnsunCosmetics.com, Credo and Detox Market, is launching a diffusion line called Unsun Everyday. The collection landed in 180-plus metro-focused Target stores and on Target.com to serve customers of color. Unsun is not the only brand to want to teach diverse consumers about sun protection. For the first time in its 22-year history, SheaMoisture is also venturing into sun care. The Unilever-acquired brand debuted its first SPF 35 body product, as well as a pre-swim sun protector for hair and an after-sun body cream, earlier this month exclusively with 3,000 Walmart stores and Walmart.com. SheaMoisture’s sun protection products range from $11.97 to $13.97.Sunscreen that is best suited to multicultural skin tones is made from natural ingredients, such as zinc oxide or titanium dioxide, and then tinted. But many are not tinted enough. Other chemical-based formulas, made up of avobenzone and oxybenzone, may also work but typically require a clear base. Katonya Breaux, Unsun Cosmetics founder, launched Unsun in 2016 because existing sunscreens left a filmy residue on her darker skin. Her recent move with Target not only gives the brand a larger physical retail footprint but it also allows women of color access to sunscreens free of chemicals.With the Target launch, Unsun expects to double 2018 sales at a minimum.According to Nielsen, multicultural consumers (including that African-American, Asian and Hispanic people) account for about 42% of the personal soap and bath needs category, or US$1.3 billion, and 32% of the fresheners and deodorant category, which is over US$774 million. 

 

  • Target

Target may acquire Triad Retail Media, The Wall Street Journal reported.WPP’s Triad Retail Media unit helps brands design digital advertising campaigns and also sells media space on retailers’ websites. Target has an existing relationship with WPP as a large media-buying client. While Target’s discussions with Triad are reportedly only in the preliminary phase, pursuing the group would make sense for the big-box retailer if it wants to keep up with key rivals Walmart and Amazon that are quickly ramping up their advertising businesses. Triad was acquired by WPP for about US$300 million in 2016.

  • Lexus

Lexus is pleased to fill that role as the official vehicle of Sony Pictures’ “Men in Black: International,” slated to open in U.S. theaters June 14, 2019. The second trailer for the film was released t MeninBlack.com. Lexus vehicles are the official fleet of Men in Black agents globally in the film. The 2020 Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high velocity pursuits. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe. The Lexus RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, generating 472-horsepower – plus in the film it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters.The collaboration between Lexus and Sony Pictures’ “Men in Black: International” includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere. The 30-second spot, an effor of Sony and Team One, shows off the vehicle with the two stars of the movie, Chris Hemsworth and Tessa Thompson. The spot debuts on broadcast and will air during cable and network sports including the NHL Stanley Cup Finals, late night including “Late Night with Seth Meyers” and the Tonight Show with Jimmy Fallon, and on prime time and cable, in addition to advanced TV, digital and social.

  • Water Sports Foundation (WSF)

For the third consecutive year, the Water Sports Foundation (WSF) of the United States launches in partnership with Hispanic Communications Network (HCN), a new edition of its successful multimedia educational campaign, to promote the use of life jackets among members of Latino families across the country. The campaign coincides with the completion of the National Week of Safe Navigation (NSBW), from May 24 to 31.Another of the activities of the NSBW includes going one day to work with life jackets, in order to highlight the importance of using the vest as other security elements that are already part of our daily life, such as the safety belt in cars.”Unfortunately, our Latino community has one of the highest percentages of people, especially children, who can not swim. It is proven that the use of vests saves lives. In the case of Latino families, that benefit is more important than among any other group,” said HCN President Alison Rodden.The new campaign seeks to continue efforts to inspire a culture of maritime safety among the Spanish-speaking public, through Public Service Messages in the network of affiliated stations of HCN, in the programming of shows of the Hispanic Network, as well as messages multimedia on their sites on social networking platforms such as Facebook, Twitter and Instagram. The campaign will be broadcast from May 24 to 31 at the national level.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

sprint-logoSprint is teaming up with Movistar Mexico & El Salvador, a large telecommunications brand owned by Telefónica, to become the first U.S. provider allowing customers to pay for a loved one’s wireless plan in Mexico and El Salvador. With the exclusive Plan Conectados through the Sprint World Top-Up app, Sprint customers in the United States can easily give wireless access to their loved ones in Mexico or El Salvador for just $25 a month. The cost is billed directly to the user’s Sprint bill and then applied to their family’s or friend’s Movistar prepaid account. The Top-Up App also allows U.S. customers to add money to prepaid accounts in 23 Latin American and Caribbean countries hassle-free, irrespective of their in-country plan and available for most carriers.In 2015, U.S. immigrants sent an estimated US $133.5 billion to relatives in their native country across the globe, according to Pew Research. Mexico received over 26 billion and El Salvador took in close to 5 billion, highlighting the need for affordable plans and services.

  • Dove

shonda-rhimes-brings-realbeauty-stories-to-life-13-HRDove is celebrating 60 years of showcasing and caring for real women by launching Real Beauty Productions because all women and girls have the right to see their #RealBeauty represented in media and culture. Partnering with Shonda Rhimes as the project’s first Creative Director, Dove will rally women to help shape #RealBeauty for 60 years to come.Real Beauty Productions is a new collaborative content studio that will give women and girls the opportunity to share personal stories that expand the definition of beauty. When women share their stories at DoveRealBeauty.com some will inspire films to be created throughout the year. The women behind the selected concepts will join Shonda Rhimes on-set to film their own stories. Beginning last weekend Thursday March 30th, women are encouraged to share their #RealBeauty story on DoveRealBeauty.com. Dove® IS manufactured by Unilever.

  • TJ Maxx

descargaAmerican apparel and home goods company The TJX Companies, Inc., parent to Marshalls, T.J. Maxx, HomeGoods and Sierra Trading Post, has appointed WPP media agency Mindshare as its media agency of record for all brands in the U.S. Mindshare will begin working on the off-price brands immediately, including media planning, buying and analytics. Pile & Co. supported the review, Ad Age learned. Prior to Mindshare, TJX worked with Hill Holliday’s media shop Trilia. TJX spent nearly US$217 million on measured media in the U.S. last year, according to Kantar Media, a slight dip from its US$225 million spend in 2015.In addition, TJX is planning on launching a new line of home décor stores, which will complement its existing HomeGoods chain. Four stores in the U.S. are expected to open by the end of the year under the new name.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Victoria by Constellation Brands

wdOel4Lx_400x400Constellation Brands has released the second phase of its campaign for Mexican beer Victoria.The Spanish-language spot with English subtitles features a group of friends crowded around a laptop as they watch Mexico’s weather report, Mediapost reports.  The campaign is aimed at U.S. Hispanic males ages 21-39 and will appear across all national U.S. Hispanic TV networks including Univision & Telemundo, while out-of-home media will be running in Chicago, Dallas, Los Angeles, New York and San Francisco. In addition, there will be social media and digital efforts including Instagram, Facebook and YouTube.Constellation Brands brought Victoria to the U.S. in 2010.

  • Food Lion

descarga (1)North Carolina-based grocery store chain Food Lion has moved its ad business to GSD&M without a review. The Austin-based shop will officially start working on its newest account this week. Doner Detroit had been AOR on the business since winning a review  in November 2015. GSD&M  will handle creative and integrated marketing strategy with Media Assembly on media planning/buying. According to Kantar Media, Food Lion spent US$13.4 million on measured media in 2015 and around US$11 million in 2016.

 

 

 

  • Tequila Corralejo®

images (1)Tequila Corralejo®, marketed by Infinium Spirits and a top 10 Tequila brand in the U.S. according to Nielsen, will be launching a new ad campaign under the theme “Those With Pride Stand Tall”. A beloved brand in its home country of Mexico, the award-winning line of premium tequila has been gaining traction in recent years, especiallyamong both acculturated and unacculturated Hispanics in the U.S. According to the Distilled Spirits Council of the United States(DISCUS), Americans are consuming more tequila than ever before (+9.4 percent sales growth in 2015), and after whiskey, its one of the fastest-growing categories. Were encouraged by the buzz in the tequila category and the growth of Tequila Corralejo, said Megan Lester, brand manager for Infinium Spirits.

 

 

  • AFM-Tabasco Sauce (Fiesta del Fuego Promotion)

descarga (2)Avocados From Mexico is collaborating with Tabasco Sauce again for the return of the Fiesta del Fuego campaign. The promotion is designed to increase consumption during Cinco de Mayo by providing recipe recommendations for numerous delicious snacks that can be prepared with Avocados From Mexico and Tabasco Sauce. “We are excited to bring this dynamic program back to shoppers this year,” Dianne Le, senior shopper marketing manager at AFM, said in a press release. “ Running from April 3 to May 5, The Fiesta del Fuego campaign is a fully integrated program providing our retail partners with strategic 360 degree support from both brands. All elements have been thoughtfully designed to ensure the promotion resonates with shoppers across their path to purchase — pre-store, in-store and post-store.”, this year’s promotion has been designed with a number of eye-catching, co-branded in-store bins, joint displays that conveniently hold both Avocados From Mexico and Tabasco Sauce products and unique signage – all meant to inspire shoppers to create festive Cinco de Mayo recipes highlighting additional ways to enhance the flavor of any dish during Fiesta del Fuego available on AFM’s website. Additional support includes in- store radio and trade print advertising.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • NH Hotel Group

 

descargaNH Hotel Group has officially celebrated the launch of its premium brand, NH Collection, in America, coinciding with the inauguration of the NH Collection Mexico City Reforma. The launch reaffirms the Group’s commitment to the international expansion of its upper-upscale brand, which currently comprises 66 hotels in 13 countries in Europe and Latin America. The recently refurbished NH Collection Mexico City Reforma is located in the heart of the financial and tourist district in Mexico City. NH Hotel Group operates 60 hotels in 11 countries in America, of which 19 are NH Collection properties; the latter located in Argentina, Chile, Colombia, Ecuador and Mexico. The company plans to continue to add to its Latin American NH Collection portfolio with new four hotels in the pipeline, expected to open their doors in Mexico and Chile between 2016 and 2018.

 

  • Dove by Unilever

 

gogilvy_dovebaby_webDove, Unilever’s personal care brand, has released its’ latest spot for the launch of Baby Dove, a product line created especially for the soft skin of the little ones. The brand includes Shampoo, bar soap, liquid soap and wipes. The comprehensive campaign comprises TV, print, outlets, websites and social networks. The campaign was produced by the agency Ogilvy&Mather. Unilever media agency in latAm is Initiave.

 

  • Radisson Hotel

 

descarga-2Radisson Hotel announced the opening of the new Radisson Hotel Santa Cruz. Located at Avenida Segunda #4 Colinas Del Urubo in Santa Cruz, Bolivia, this new construction hotel offers 210 guestrooms and is located in one of the city’s most exclusive areas.Radisson brand continues to expand across Latin America as one of the largest operators in the region.

 

 

  • Smirnoff 

 

d1c382565ebb451a556125d830dae5c9Smirnoff is continuing with its We’re Open campaign through the latest chapter featuring Swedish-Iranian, hip-hop artist Nadia Tehran, taking her stand for openness. The spot, which kicks off  first in the UK and Ireland, will laucnh in global markets such as Latin America as Smirnoff continues to champion its message of inclusion across the globe. 72andSunny Amsterdam and American director Zachary Heinzerling were behind this effort. The campaign will be supported with film, social activation, digital out of home, influencer and media partnerships.

https://youtu.be/-J7z6Ochkkw

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Marriott/AC brand

wWhm2V5C_400x400Marriott debuts the AC brand in Brazil.The highly-anticipated 225-room AC Hotel Rio de Janeiro Porto Maravilha and the 378-room AC Hotel Rio de Janeiro Barra da Tijuca, have opened their doors, inviting guests to experience Brazil’s newest class of lifestyle hotels.The two Rio openings debut the brand in Brazil following a successful launch in Latin America with openings in Guadalajara and Queretaro Antea, Mexico. Later this year, AC Hotels by Marriott is scheduled to expand its portfolio with hotels in Mexico City (Mexico), Panama City (Panama), and Santiago (Chile).

 

 

  • Hilton Worldwide

descargaHilton Worldwide, a leading global hospitality company with 13 distinct brands spanning more than 4,660 properties in more than 100 countries and territories around the world, is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 hotel projects throughout the region, including developments in Argentina, Brazil, Chile, Colombia, Costa Rica, Honduras, Mexico, Paraguay, Peru and Uruguay, among others.Hilton Worldwide currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America.

 

  • Hertz/ AccorHotels

descarga (1)Hertz,  car rental provider, and AccorHotels, the world’s leading hotel operator, have partnered to provide Le Club AccorHotels’ members with special car rental offers, including exclusive benefits, globally. With this partnership, Hertz expands its presence across key global markets. The partner agreement runs until March 2019.Le Club Accorhotels is the AccorHotels Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery by Sofitel, Novotel, Novotel Suites, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa. Le Club Accorhotels offers its more than 25 million members worldwide advantages and tailor-made services available at every stage of the customer journey. Members from Europe, Asia Pacific, Africa, Middle East, Latin America and Canada will now also be able to enjoy a unique rental experience.

  • Dove

descarga (3)Just in time for the Olympics, Dove has release a new chapter of “My Beauty My Say” campaign with an athletic spin, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field.The effort includes this film, presented as a letter to the media as well as digital billboards in Times Square featuring a similar effect as the ads.There is also an accompanying campaign website around the theme “Have Your Say” reinforcing the story.

  • VidaPrimo

descarga (2)AdShare, a monetization service for music, film, television and sports rights holders, is rebranding in Latin America as VidaPrimo. The announcement was made by AdShare CEO Jason Peterson. Last year AdShare bought VidaPrimo, one of the world’s best-viewed multi-platform music networks, to forge a partnership in which artists engage fans and advertisers reach Latin Millennials.VidaPrimo is a multi-platform network much like VEVO and MTV, built specifically for the Hispanic audience and fans of Latin music. Recent numbers tells the story of VidaPrimo’s ability to engage the Latin Millennial audience. The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials, connecting them with brands by producing and distributing premium branded entertainment content executing flawless digital media campaigns mainly focused on video advertising opportunities. More than 25 major brand advertisers including Miller, Anheuser Busch, Wells Fargo, Dunking Donuts, and Jeep have looked to VidaPrimo to reach Hispanic Millennial and Generation X consumers.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • #LoveYourHair By Dove

mm (2)To alleviate women from these pressures, Dove Hair is announcing the launch of its #LoveYourHair campaign and film – a challenge to conventional beauty norms and a reminder that beautiful hair is not singularly defined, instead it is an expression of self that should make women feel beautiful and confident. As part of #LoveYourHair, the brand will showcase and celebrate all hair types, textures, styles, and colors.  Dove Hair is also working with Elizabeth Benedict, editor of “Me, My Hair, and I: Twenty-seven Women Untangle an Obsession,” to decode the relationship women have with their hair.Women can show how their hair makes them feel beautiful via the hashtag #LoveYourHairç. (Check out:How Unilever’s Dove Uses Paid Media and Content Marketing to Empower Curly Women)

 

https://youtu.be/LeJVNum2zwY

  • Amway/ XS™ Sports Nutrition line

descarga (3)Amway, the world’s leading direct selling company, has announced the launch of the XS™ Sports Nutrition line, marking the company’s expansion in the sports and performance nutrition category and presenting an opportunity for the next generation of Amway Independent Business Owners (IBOs). The XS™ Sports Nutrition line is an extension of the XS™ brand, a line of healthier energy drinks, which Amway acquired in 2015. This further infuses Amway’s product portfolio with the energy, authenticity and quality customers expect. The Sports Nutrition market has grown to a nearly US$19 billion category in the United States. Amway is a us$9.5 billion direct selling business based in Ada, Michigan, USA.

  • DishLATINO, State Farm and Walmart

descarga (2)Telemundo announced a 360° degree sponsorship initiative in support of season four of the network’s hit singing competition “La Voz Kids,” which returned Sunday, April 17th at 8pm/7c, with hosts Jorge Bernal and Patricia ‘Paty’ Manterola and celebrity coaches Daddy Yankee, Natalia Jimenez and Pedro Fernandez. Exclusive brand integrations from DishLATINO, State Farm and Walmart will be featured in the series, which reached a cumulative audience of 2,775,000 total viewers and 1,234,000 adults 18-49 on premiere night, according to Nielsen.DishLATINO will sponsor a special group performance and selfie diaries with the finalists, providing exclusive video content to fans on-air and through a custom digital hub. DishLATINO will also be featured in segments on “Un Nuevo Día” and a Social Synch campaign via Facebook.A State Farm branded video channel will give fans access to exclusive interviews and content. Leading into the announcement of the season four winner of “La Voz Kids,” State Farm will recap the season with the most inspiring highlights from the show. In addition, State Farm will sponsor airings of “Quiero Tu Voz Minuto,” and be featured in segments of Telemundo’s popular newscast, “Al Rojo Vivo.”  Walmart returns as the exclusive retail sponsor and will be featured in-show, as well as have cross-promotional activity.

  • Honda

oXMAw2MS_400x400Honda has announced that the upcoming Clarity Fuel Cell will be joined by two additional variants, the Clarity Electric and Clarity Plug-in Hybrid, launching in the U.S. in 2017. The addition of two new Clarity vehicles, based on the same platform underpinning the new Clarity Fuel Cell, makes Clarity the first vehicle in the industry to offer fuel cell, electric and plug-in hybrid technology on one model platform, offering Honda customers an expanded array of electrified vehicle choices to suit their individual tastes and driving needs.Following the U.S. launch of the Clarity Fuel Cell in late 2016, the Clarity Electric will go on-sale in 2017.  The Clarity Electric will be the first affordable, midsize, five-passenger battery electric vehicle (BEV) to offer premium content and features. The third vehicle in the Clarity series, the Clarity Plug-In Hybrid, will launch in all 50 states later in 2017 and will be the volume leader in the series, seamlessly combining an all-electric driving range in excess of 40 miles with a hyper-efficient gasoline-hybrid extended range mode.

  • Cheerios

-1x-1General Mills is introducing Pumpkin Spice Cheerios, a fall limited edition flavor that will launch around Labor Day.Cheerios is another brand that has suffered from an industrywide U.S. cereal slump. So, GM is relying on pumpkin spice and other innovations to boost sales. Sales of regular Cheerios, a 75-year-old brand, have slipped 18% since 2010.General Mills and Kellogg Co. have both updated their products to cope with shifting tastes, but the days of cold cereal dominating breakfast in the U.S. are probably over, said Ken Shea, an analyst at Bloomberg Intelligence. Fast food’s push into breakfast and the emergence of snack bars and Greek yogurt as viable morning meal options have eroded cereal’s appeal, he said.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

    • Jet.com

yogzqREQ_400x400Maxus Americas has been named the Media Agency of Record for Jet.com, an ecommerce startup that is redefining the online shopping experience. Maxus will specifically focus on the TV portion of Jet’s overall media spend, overseeing the planning, buying and analytics. GroupM’s media agency will lead the extensive new multi-channel media plan valued at US$80 million throughout the United States, effective immediately.Jet has been growing exponentially since its launch in July 2015. Under the leadership of CEO and founder Marc Lore, the website has attracted more than 2.4 million members in less than 6 months. Maxus Americas won the business following a review and will be replacing the incumbent agency Ocean Media. The creative portion of the account, which was not up for review, will continue to be handled by R/GA. The account will be managed out of agency’s New York office.

      • Cinemex

cinemex-Cinemex, one of the largest group of cinemas in Mexico, has confirmed its expansion plan to increase its market share through a US$100 million investment that will allow to open 25 centers, in addition to analyze the opportunities offered by Latin America. In 2016, the firm expects to open 25 new facilities. For that matter, the company expects to invest about US$100 million this year and around US$500 million the next five years, as part of its growth strategy. Cinemex will open cinemas in the United States (the first in Miami) and will open four other resorts in the US territory: one in Florida, two in New Jersey and one in Illinois, hopefully by 2017. The company has been also evaluating the possibility of entering other markets, primarily in Latin America, where they have received several offers.

      • CVS Health

d0_zpVn3_400x400CVS Health has announced strategic partnerships with two national organizations whose mission is to advance the multicultural nursing populations in the United States: the National Black Nurses Association (NBNA) and the National Association of Hispanic Nurses (NAHN). Through these newly formed alliances, CVS Health,  will establish workforce development programs and strategies that facilitate multicultural talent acquisition to further develop the company’s own diverse nursing populations through education, training and colleague engagement. CVS Health supports a broad nursing workforce that includes:

      • Wonderful Pistachios & Laura Posadas

CY7jsQGWcAA3BR-Wonderful Pistachios has partnered with  TV personality, certified master life coach and bicultural motivational speaker Laura Posada. Posada will serve as the brand’s Latina ambassador to promote the health attributes of pistachios and the importance of healthy snacking habits among Hispanics by encouraging healthy living and awareness of the brand and the product’s key nutrition benefits. Posada will kick off Wonderful Pistachios’ 2016 campaign with a variety of consumer and media activities that will allow her to connect with the U.S. Hispanic audience and provide advice on how to eat better and improve overall fitness. This is the first time the brand works with a spokesperson to reach Hispanic sectors.

      • H&R Block

mmWisin, one of Latin-urban music’s hottest talents, is the star of a new campaign that H&R Block is using to kick off this year’s tax refund season with a bang. The spot announces an early-season promotion during which 1,000 people will win US$1,000 a day from now through February 15, the equivalent of US$1 million a day for the first month of the tax refund season.For the new campaign, created by H&R Block’s Miami-based agency of record MARCA, Wisin re-recorded his hit song Piquete. In this special version of the song, now called Billete (money), the Latin music star encourages U.S. Latinos to file their taxes early and visit H&R Block offices for a chance at the daily drawing.

      • Dove Regenerative Nourishment

Dove is unveiling Dove Regenerative Nourishment, the latest addition to the Dove Advanced Hair Series collection, which uses a unique combination of technologies and ingredients to replenish lost nutrients while restoring smoothness and strength. Drawing inspiration from nature, the system is infused with Red Algae extract + Keratin NutriComplex, and repairs the internal structure of damaged hair by directly interacting with the keratin, reconstructing and strengthening hair from within.  Dove Regenerative Nourishment products will be available for purchase in mass, food and drug retailers nationwide beginning January 2016.For more information, customers can visit www.Dove.com, or Facebook, Twitter or Instagram.Dove® Hair is a Unilever’s brand.

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional media (TV, Print, Digital) as well as Unilever owned properties and a wide array of social media vehicles and influencers. Online Video has a particular strong place in the campaign. We interviewed Jennifer Healy, Brand Building Director at Unilever Hair Care in order to discuss the details of the Campaign.

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How is the new Quench Absolute Collection being promoted? What media is being used in this program?
Jennifer Healy, Brand Building Director – Unilever – Hair: “At Unilever, consumer insights drive our world-class product innovations and the launch of QuenchAbsolute is no different. We know that 1 in 3 women in the U.S. have wavy to curly hair so we spoke with these real women and conducted additional research, which uncovered only 10% of women with curly hair feel proud of it. Even more alarming, only 4 out of 10 little girls with curly hair think their hair is beautiful. Dove Hair felt a responsibility to act and help positively shift how women and girls feel about their curls, while providing a functional solution with NEW Dove Hair Quench Absolute, which is our new range of nourishing products that satisfy the distinct needs of curly hair. We want women to embrace and love their curls, and pass that sentiment along to the next generation of curly girls, continuing our commitment to our Dove Self-Esteem Project and ongoing initiatives.

Dove Hair is passionate about driving a positive message for women with curly hair and with that, social platforms including Twitter, Instagram, Facebook, Pinterest, and Youtube, where the Love Your Curls film lives, in addition to Dove.com, were prioritized for this campaign. In addition to our owned platforms, TV, Print and Digital media, as well as Public Relations are engaged in this 360 program.”

We want women to embrace and lover their curls and pass that sentiment along to the next generation of curly girls.

What agencies is Dove/Unilever working with for this campaign (both for general market and Multicultural?
J.H.: “Edelman (Public Relations), Ogilvy & Mather, Paris (Creative/Advertising), MindShare (Media),  Vayner Media (Social Media) and Epsilon-Ryan (Digital and Consumer Promotion).”

Regarding Content Marketing: Does Unilever have owned media through which Quench Absolute is being promoted particularly as it relates to the Hispanic and multicultural audience?
J.H.:
 “Dove is a pioneer in video content, and our brand continuously sparks thought-provoking conversations about beauty and confidence gleaned from research. Video platforms like YouTube and other owned content platforms like Instagram, Twitter and Facebook provide us with the opportunity to have living, breathing connections and conversations with women everywhere. We are committed to making social media a place of curl confidence, inspiration, and sisterhood. We continue to share #LoveYourCurls messaging with the broader hair community and through one-to-one discussions with individual curly Love Your Curls content was also syndicated through Unilever’s owned platform ViveMejor.com, its  corresponding social channels and through strategic partnerships with curly haired digital advocates and bloggers like Dariela Cruz and Jeanntte Kaplun, to communicate the campaign to Latina audiences.”

Curly haired digital advocates and bloggers like Dariela Cruz and Jeanntte Kaplun were used, to communicate the campaign to Latina audiences.

Regarding the Social Media effort in particular. How is the hashtag #LoveYourCurls being promoted ?
J.H.: “#LoveYourCurls is being used across all social media platforms to create and sustain a dialogue with real women. Throughout the campaign Dove Hair is encouraging women to use the #LoveYourCurls hashtag and also visit Dove.com where they can share their unique curl stories.  Dove Hair is collecting these stories from real women and girls and sharing across our social platforms, as well as in other channels, to help drive the movement and inspire others to get involved. We also have plans to draw inspiration from these stories and package them into a book later this year, which will help reach and inspire the next generation of curly girls.”

Dove is a pioneer in video content, and our brand continuously sparks thought-provoking conversations about beauty and confidence gleaned from research.

Is there a similar hashtag promoted in Spanish (e.g. Cabellos Rizados) and how is it being promoted?
J.H.:“We are using one hashtag — #LoveYourCurls – to keep the social conversation open to all women.”

Can you describe the blogger effort both in English and Spanish? E.g. how many bloggers/influencers do you work with?
J.H.: “
To launch #LoveYourCurls we engaged several curly-haired digital influencers to advocate for the campaign. We have a fantastic relationship with Hispanic parenting and lifestyle expert, Jeannette  Kaplun and have also engaged several bloggers and content creators who have excitedly joined in our campaign and social mission and are helping to push the message out to their communities of women who are passionate about the subject of curly hair. Including the below:
– Hispana Global — http://www.hispanaglobal.net
–  Daily Curlz — http://www.dailycurlz.com/
– MamyTalks — http://www.mamitalks.com/

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