Posts Tagged ‘Donald Trump’

Donald Trump

Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


Trumped? How the Election Could Impact Multicultural Marketing

Donald Trump’s victory in the presidential election has come as a surprise to many. His stances on immigration and trade with Mexico (Televisa’s stock was down 8% this morning) have many multicultural media and marketing executives thinking (and possibly worrying?). Just this morning WPP’s Sir Martin Sorrell admitted surprise after the “second Brexit: Donald Trump’s U.S. election-win.” other executives contacted by Portada acknowledged to be “speechless”. In any case, what does Trump’s victory say about multicultural marketing and its future?


LINKAGE: Dump the Donald, Clout and Pride…

The latest news on Hispanic media and marketing features Dodge, Acosta, Google, Twitter and Ipsos MediaCT. Restaurants put money where the mouths are While in general, marketers seem to underspend to reach Hispanic consumers, targeted restaurant spending has increased 11.4 percent from 2010 to 2014, according to the AHAA. At the same time, the restaurant […]


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FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.