Posts Tagged ‘Donald Trump’

Donald Trump

Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


Trumped? How the Election Could Impact Multicultural Marketing

Donald Trump’s victory in the presidential election has come as a surprise to many. His stances on immigration and trade with Mexico (Televisa’s stock was down 8% this morning) have many multicultural media and marketing executives thinking (and possibly worrying?). Just this morning WPP’s Sir Martin Sorrell admitted surprise after the “second Brexit: Donald Trump’s U.S. election-win.” other executives contacted by Portada acknowledged to be “speechless”. In any case, what does Trump’s victory say about multicultural marketing and its future?


LINKAGE: Dump the Donald, Clout and Pride…

The latest news on Hispanic media and marketing features Dodge, Acosta, Google, Twitter and Ipsos MediaCT. Restaurants put money where the mouths are While in general, marketers seem to underspend to reach Hispanic consumers, targeted restaurant spending has increased 11.4 percent from 2010 to 2014, according to the AHAA. At the same time, the restaurant […]


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Scout’s Michael Neuman on Why He’s Bullish on MLS

Scout’s Michael Neuman on Why He’s Bullish on MLS

Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.


CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


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