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Dollar General

Dollar Tree

Dollar Tree buys Family Dollar creating biggest Discount Retailer, how will it affect their Marketing?

Discount store chain Dollar Tree is buying ¬†rival Family Dollar Stores Inc for about $8.5 billion, creating North America’s biggest discount retailer with combined 2013 sales of more than US$ 18 billion in total sales and, therefore, surpassing Dollar General’s US$ 17.5 billion. The acquisition has a particular high impact on the Hispanic shopper who tends to leverage the discounter channel more more than the average U.S. shopper.