Dollar General

Dollar Tree

Dollar Tree buys Family Dollar creating biggest Discount Retailer, how will it affect their Marketing?

Discount store chain Dollar Tree is buying  rival Family Dollar Stores Inc for about $8.5 billion, creating North America’s biggest discount retailer with combined 2013 sales of more than US$ 18 billion in total sales and, therefore, surpassing Dollar General’s US$ 17.5 billion. The acquisition has a particular high impact on the Hispanic shopper who tends to leverage the discounter channel more more than the average U.S. shopper.

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