Posts Tagged ‘Disney’

Disney

RESEARCH: Star Wars Propels Disney’s to Most Powerful Brand, Apple is Most Valuable

What: Disney is the world’s most powerful brand, measured on brand strength, thanks to Star Wars’ record-breaking success, according to Brand Finance, which just released its 2016 ranking. Despite slowing sales, Apple is the world’s most valuable brand, up 14% to US$145.9 billion. Why it matters: Shares of strongest brands, 4 of which are Chinese, tend to outperform […]


Sales Leads: Disney, NASCAR, Jamba Juice, JC Penney…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Disney OMD is taking on media responsibilities for Disney’s movie business. Annual media spending on the account is estimated at $800 million. As a result of the move—which […]


Analysis: Will there be enough Ad dollars for Fusion?

Fusion, the cable channel  joint venture from ABC-Univision, last week announced  it is launching on October 28. The new channel will launch in millions of households nationwide. Six of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse, Verizon FiOS and Google Fiber. When asked by Portada […]


Breaking Ads Mexico: Disney, MasterCard and Clorox ::: Premium Content :::

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  July. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Disney, MasterCard and Clorox.   Disney Advertiser: Walt Disney Company (The) Campaign: “El Llanero Solitario” Movie Language: Español Description: Mexico campaign for Disney’s […]


Sales Leads: Sony, Disney, Dunkin’ Donuts, Hibu

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Hannay Reels Hannay Reels, a manufacturer of durable hose and cable reels for both OEM and aftermarket applications, just launched a new Spanish translation of their website to reach a […]


Olympusat Launches Paid YouTube Channels

Olympusat on Monday announced it has launched the first suite of paid, Spanish-language channels available through YouTube, offering U.S. Hispanics low cost, a la carte options U.S. Hispanic audience. The service features Olympusat’s Tus Pix, a portfolio of Spanish-language channels, including CubaPlayTV, a channel offering Cuban programming which is “free of any political influence,” according […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.