Posts Tagged ‘Disney’

Disney

RESEARCH: Star Wars Propels Disney’s to Most Powerful Brand, Apple is Most Valuable

What: Disney is the world’s most powerful brand, measured on brand strength, thanks to Star Wars’ record-breaking success, according to Brand Finance, which just released its 2016 ranking. Despite slowing sales, Apple is the world’s most valuable brand, up 14% to US$145.9 billion. Why it matters: Shares of strongest brands, 4 of which are Chinese, tend to outperform […]


Sales Leads: Disney, NASCAR, Jamba Juice, JC Penney…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Disney OMD is taking on media responsibilities for Disney’s movie business. Annual media spending on the account is estimated at $800 million. As a result of the move—which […]


Analysis: Will there be enough Ad dollars for Fusion?

Fusion, the cable channel  joint venture from ABC-Univision, last week announced  it is launching on October 28. The new channel will launch in millions of households nationwide. Six of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse, Verizon FiOS and Google Fiber. When asked by Portada […]


Breaking Ads Mexico: Disney, MasterCard and Clorox ::: Premium Content :::

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  July. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Disney, MasterCard and Clorox.   Disney Advertiser: Walt Disney Company (The) Campaign: “El Llanero Solitario” Movie Language: Español Description: Mexico campaign for Disney’s […]


Sales Leads: Sony, Disney, Dunkin’ Donuts, Hibu

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Hannay Reels Hannay Reels, a manufacturer of durable hose and cable reels for both OEM and aftermarket applications, just launched a new Spanish translation of their website to reach a […]


Olympusat Launches Paid YouTube Channels

Olympusat on Monday announced it has launched the first suite of paid, Spanish-language channels available through YouTube, offering U.S. Hispanics low cost, a la carte options U.S. Hispanic audience. The service features Olympusat’s Tus Pix, a portfolio of Spanish-language channels, including CubaPlayTV, a channel offering Cuban programming which is “free of any political influence,” according […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.