Sling TV Talks Targeting, Launch of CUBAMAX TV
When it comes to Hispanic viewers, Sling TV is forming a strategy to make sure its targeting capabilities and programming are finely tuned for this important audience.
When it comes to Hispanic viewers, Sling TV is forming a strategy to make sure its targeting capabilities and programming are finely tuned for this important audience.
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.