Spanish Broadcaster RTVE and Movistar Play to Stream OTT Content in Latin America
RTVE, the public TV broadcaster from Spain, has partnered with Movistar Play to stream content in Latin America.
RTVE, the public TV broadcaster from Spain, has partnered with Movistar Play to stream content in Latin America.
When it comes to Hispanic viewers, Sling TV is forming a strategy to make sure its targeting capabilities and programming are finely tuned for this important audience.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team. Nascar Partners with Derbez, Fernando Fiore works with DishLatino, Are Sports a Bastion of Brand Safe Content, particularly for online video?, Univision and Periscope and more….
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.
Nationwide Insurance, Reckitt Benckiser, DISH, Dieste-The Marketing Arm
If succesful, Dish Network’s US $25.5 billion bid for Sprint Nextel will have many advertising and marketing implications. Taking over the third-largest mobile carrier in