Digitas Archives

T-Mobile’s MetroPCS expansion bodes well for Hispanic Marketing expenditure

T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California.

Motorola Appoints Publicis´s Digitas to handle its Global Media Duties

Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years. The account

The NewFronts before the Upfronts, What’s in it for the Hispanic market?

In their quest for grabbing a piece of the growing online (video) advertising market, major digital media properties such as Hulu, MSN, AOL, Yahoo and YouTube, participated at the NewFront this year.