Posts Tagged ‘digital trends’

digital trends

Digital Trends Launches Site for Hispanic Market with T-Mobile as Presenting Sponsor

What: Digital Trends has launched Digital Trends en Español, a new site for the Hispanic market that  features original content; the latest consumer tech product news and reviews in Spanish.The new site will be available at es.digitaltrends.com., supported by Digital Trends editorial team and sponsored by T-Mobile. Why it matters: The Tech news and review category has traditionally been a fruitful one […]


Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce “Chronicles from across the pond”, a new regular feature by digital marketing expert Juan Manuel Beltrán. Based in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.


Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce  “Chronicles from across the pond”, a new regular feature by digital marketing expert  Juan Manuel Beltrán. Based  in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.