Impremedia, the leading Hispanic news and information company, and publisher of the two main newspapers in Spanish in the United States, La Opinión and El Diario, issued an open letter calling advertisers and media agencies to end the discrimination of Hispanics Audiences and the media serves that serves them.
We talked to Solange Curutchet, General Manager at Pulpo, about her career in content and media, the importance of content monetization, and her predictions for the future.
Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
According to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the IAB Digital media has reached parity with TV as a primary information source about presidential candidates.
What: Media and Information company Hearst has invested US$21 million to acquire a minority stake in Complex, one of the fastest growing digital media networks. Why it
Millward Brown, a leading research agency specialized in effective advertising, strategic communications, media and research of the brand equity, has disclosed 12 key digital and media trends that will shape 2014, when the main challenge for marketing professionals will be to understand better the consumers’ behavior regarding the use of multiple devices in order to adjust their advertising investment.
Millward Brow has disclosed 12 key digital and media trends that will shape 2014, when the main challenge for marketing professionals will be to get a better understanding about the consumer use of multiple devices.
Programmatic buying of digital media is a system for placing digital advertising that is gaining ground in the U.S. and is just becoming known in
New multimedia company combines top forces in digital media and entertainment; elevates programming and content delivery to influential demographics.
