Santiago Durán translates the Affective Vibe Construction Narrative into an operational framework, revealing how brands can engineer, scale, and measure emotional cohesion beyond linear storytelling.
An interview with performance marketing expert Hugo Olle, CEO of media agency True Digital Media.
From cost reduction to process optimization, content personalization, and improving SEO practices, we’ll tell you how some major companies use artificial intelligence in their marketing.
PR News conducted a poll in January 2023, asking how respondents would use ChatGPT for marketing. Some want to avoid it completely.
Global Co-CEO Jeremy Arditi Takes Direct Oversight of Organization’s Latin America Operations, after Eric Tourtel steps down as CEO of Teads Latin America. Teads today
Marketing budgets dropped back to pre-Covid numbers, after rising to the highest levels in the last 15 years.
Major players in the tech and advertising space have been taking measures to end their use of third party cookies and in theory, better protect consumer data privacy in advertising.
AVOD (Advertising Video on Demand) got a shot in the arm with the announcement that Microsoft has been named Netflix’s technology and sales partner to help power Netflix’s first ad-supported subscription offering.
Advertising attribution for online marketplaces sales is one of the most challenging areas in brand marketing, particularly for CPG’s. Three brand marketing experts share insights.
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services. This is DigitalReef’s first acquisition in the United States.
Teads announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021
DR-ONE is DigitalReef’s recently introduced software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. Portada talked to Maurizio Angelone, CEO of Digital Reef, who states that DR-One can provide marketers a reach as deep as Google or Facebook in some markets.
Google announced Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was informed by their learning and widespread community feedback from their earlier FLoC trials and replaces their FLoC proposal.
While the future of identity will continue to emerge and evolve in 2022, time waits for no one – and that time is quickly running out in the ad tech industry. What’s next according to Yahoo Chief Business Officer, Ivan Markman.
TAM is the pioneering cookieless platform of the open web, with different effective, proven and scalable solutions for the world’s biggest brands. Teads, the global
At Advertising Week New York, BrandTotal launched new offering for agencies that provides an inside look into competitors’ social advertising.
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
Teads, a global media platform, today announced the launch of the roadshow for its initial public offering of 38,500,000 Class A common shares pursuant to
Dynamic creative optimization (DCO) is a major contributor to the performance of an advertising campaign. In this article we examine DCO campaigns that Digo Hispanic Media has been implementing for its clients.