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Hello Friends in Hollywood and California! We are looking forward to see you for Portada’s Multicultural Influencer Forum at Digital Hollywood in the Ritz Carlton, Marina del Rey,CA on October 21. We are excited about the fact that key executives from Sony Music, Wells Fargo, Taco Bell, Sprint, StarcomMediaVest, Horizon Media and Acento Advertising will be part of the speaker roster.

We have a top-notch agenda that touches key issues in Entertainment, Online Video, as well Brand and Influencer Marketing targeting multicultural audiences.
The Forum is produced in association with Digital Hollywood  and Portada at Digital Hollywoodcan be attended independently on October 21 (US$ 269 for a full day!) or as part of the overall Digital Hollywood (Oct. 19-22) experienceDigital Hollywood is a marquee conference covering the fields of film, television, music home video, cable and telecommunications.

Major Players who are speaking at Portada’s Multicultural Influencer Forum at Digital Hollywood:

  • Paul Mendoza, Brand Manager, Taco Bell
  • Eduardo Ibarra, Multicultural Brand & Advertising Manager, Sprint
  • Herb Payan, SVP Digital, Sony Music
  • Christina Igaraividez , Digital Associate Director, Starcom MediaVest
  • Jessenia Enriquez Garcia, Digital Director, Maxus
  • Zach Rosenberg, EVP Chief Growth Officer,Horizon Media
  • Sarah Robertson, SVP, Managing Director,Horizon Media
  • Roberto Orci, President, Acento
  • Rochelle Newman Carrasco, Chief Hispanic Marketing Strategist, Walton| Isaacson
  • Xochitl Leon, Hispanic Marketing Manager, Wells Fargo
  • Luiza Ricupero, VP StyleHaul Mundo, Style Haul
  • Emilio Saccone, COO, FAV Networks
  • Andre Swanston, CEO, Tru Optik,
  • Herb Payan, SVP Digital, Sony Music
  • JR de Souza, Head of Licensing – Americas, DreamWorks
  • Lala Castro, Social MediaDirector, GigaSavvy
  • Natalie Rubalcava, General manager Spanish-language media (Excelsior/La Prensa) and Director of Sales Strategy/Development, Freedom Communications
  • Andres Polo, Strategic Communication Director, Mediaedge Mexico

Key Topics they will explore:

    • Find out why Multicultural Audiences and Influencers are crucial to Corporate America’s success.
    • Half a billion people! How Online Video content providers are reaching out to U.S. Hispanic and Latin American audiences
    • Using OTT Media Consumption Data to target Hispanics
    • Movie Marketing: New Insights and Strategies on how the Studios market to the Multicultural Millennial
    • The name of the Game: Product Integration and Branded-Entertainment in Multicultural Markets
    • The Decision Makers: Multicultural Brand Marketers and their goals for 2016

To inquire how to align your brand with Portada’s Multicultural Influencer Forum at Digital Hollywood, please email Kelley Eberhardt, Sales & Marketing Director at kelley@portada-online.com or call her at (212) 685-4441.

The Portada Evolving America Summit at Digital Hollywood was held on Tuesday October 21  at the Ritz Carlton, Marina del Rey, CA  under the theme “Successful Marketing now means Multicultural Marketing. Portada wants to thank speakers, panelist and atendees for being part of this wonderful event.

portada-dh1The Summit was produced in association with Digital Hollywood and sponsored by Adsmovil, Sabio and other media partners (La Musica, Horowitz, Conexion, NAMIC, Lam Network). 

¡All presentations from Portada’s Evolving America Summit @DigitalHollywood 2014 available! (Download them further down this page!) (Requires log-in / free registration)

Below the complete coverage of Portada Evolving America Summit:

@Portada’s Evolving America Summit: What you need to know to market movies in today’s America

@Portada’s Evolving America Summit: MOBILE-Expect More Content Marketing and the need for better Data

@Portada’s Evolving America Summit: Total Market is just another way of saying we live in a Multicultural U.S”

PORTADA’S EVOLVING AMERICA SUMMIT All the PICS!

DOWNLOAD presentations from Portada’s Evolving America Summit @DigitalHollywood!(Requires log-in / free registration)  Note: If you are not a user, once you register for free put this link in the browser: https://www.portada-online.com/2014/10/28/download-presentations-from-portadas-evolving-america-summit-digitalhollywood/

Looking forward to see you tomorrow October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the “Evolving America Summit” as part of “Digital Hollywood “(October 21 – 23). There is no better place to discuss how Multicultural America is taking over the U.S. Entertainment market than in Hollywood and at “Digital Hollywood”!

Tickets are going fast: REGISTER here!
Check out the AGENDA here!
Portada has worked very hard to have major Marketing Luminaries reflect how Multicultural America is taking over U.S. Marketing and Media:

Jill Byron, SVP, Marketing & Communications, Glam Media
Arturo Duran, Chief Technology Advisor Grupo Prisa
Gilbert Davila, President & CEO at Dávila Multicultural Insights
Julie Diaz-Asper,Founding Partner/CEO, Social Lens
Brendan Gormley, VP, The Gary Group
Jessenia Enriquez-García, Director of Channel Strategy, Lopez Negrete Communications
Monica Gadsby, CEO, Americas, Starcom MediaVest Group
Doug Greiff, Chief Creative Officer. MiTU,
Howard Horowitz, President,Horowitz Associates
Esteban Lopez Blanco , Chief Strategists Officer, Entravision
Pili Montilla, EMMY Award nominated TV host & producer
Alberto Pardo, CEO and Founder, Adsmovil
Roberto Orci, CEO Acento Advertising
Rick Ramirez, SVP Targeted Marketing, Warner Brothers Pictures
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, Inc
Nuria Santamaria, Multicultural Strategy, Twitter
Michael Schwimmer, CEO, NuvoTV
Joseph Schiltz, SVP, Marketing and Targeted Media, Chicago Tribune Media Group
Vanessa Vigil, Associate Director, OMD Entertainment

Portada’s Evolving America, The Multicultural Summit will focus on key topics reflecting how multicultural audiences are shaping the overall present and future of the U.S. Entertainment, and media industries including:

-The relentless “multiculturalization” of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens to be succesful in U.S. Media. Entertainment and Advertising.
– How to market to Hollywood’s most important audience, The Hispanic moviegoer.
– The Latin Digital Media Opportunity: What you need to know
Blogging targeting Multicultural audiences
– The Latinization of America and its impact on Celebrity Marketing

We are very excited to head “West”. After a decade in business we like to think of ourselves as as young adults and follow the famous advice of author/journalist Horace Greeley, “go- West young man.” Through our partnership with Digital Hollywood we will be able to organize the high-quality events Portada is known for twice a year in Los Angeles (Fall and Spring).

The Summit is produced in association with Digital Hollywood and can be attended independently or as part of the overall Digital Hollywood Fall experience, which takes place from October 20 to 23 (last editions attendee count 2,000 plus). Digital Hollywood is a marquee conference covering the fields of film, television, music home video, cable and telecommunications.

Tickets are going fast: REGISTER here!
Check out the AGENDA here!

Monica Gadsby, CEO, Americas, Starcom MediaVest Group, Rick Ramirez, SVP Targeted Marketing, Warner Brothers, Nuria Santamaria, Multicultural Strategy, Twitter and Vanessa Vigil, Associate Director, OMD Entertainment are just a few of the marketing and media luminaries that will be participating at Portada’s Evolving America Summit on Tuesday October 21. The event is co-located with Digital Hollywood on co-located with Digital Hollywood (October 20-23)!

We are very excited to publish the agenda of our first event on the West Coast. The Portada’s Evolving America Summit overall theme is “Successful Marketing now means Multicultural Marketing”. Now our audience in California will have the opportunity to attend the first class events Portada is known for without travelling to New York, Miami or Mexico City.
Get your tickets as they are going fast, only US$ 269 for the full day of the Portada Evolving America Summit or US$ 695 for the overall Digital Hollywood experience Oct. 20-23 (including Portada’s Evolving America Summit).

Some of the Marketing and Media Luminaries who will be participating:

Jill Byron, SVP, Marketing & Communications, Glam Media
Arturo Duran, Chief Technology Advisor, Grupo Prisa
Gilbert Davila, President & CEO,Dávila Multicultural Insights
Jessenia Enriquez-García, Director of Channel Strategy, Lopez Negrete Communications
Monica Gadsby, CEO, Americas, Starcom MediaVest Group
Alberto Pardo, CEO and Founder, Adsmovil
Doug Greiff, Chief Creative Officer. MiTU
Esteban Lopez Blanco , Chief Strategists Officer, Entravision
Oscar Mendoza, Interactive Media Buyer, Acento Advertising 
Julie Diaz-Asper, Founding Partner/CEO, Social Lens
Roberto Orci, CEO, Acentro Advertising
Rick Ramirez, SVP Targeted Marketing, Warner Brothers
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Nuria Santamaria, Multicultural Strategy, Twitter
Joseph Schiltz,SVP, Marketing and Targeted Media, Chicago Tribune Media Group
Vanessa Vigil, Associate Director, OMD Entertainment

 

Some other Speakers at the Digital Hollywood overall Event

Dustin Hinz, Vice President of Brand Experience and Entertainment Marketing, Guitar Center
Dhruv Joshi, President, Social Rockfish
Jordan Hoffner, CEO, Federated Media
Mike LaSalle, Partner, Shamrock Capital Advisors
Seth Shapiro, Governor, Interactive Media, The Television Academy
Kevin Pollak, Producer, Director, Actor, A Few Good Men, The Usual Suspects, Casino, Kevin Pollak’s Chat Show
Ben Anderson,Vice Media Journalist (HBO Documentary, “This is What Wining Looks Like”
Chris Denson, Director, Ignition Factory, Omnicom Media Group
Christian Hughes, Principal & President, Cutwater
Jamie Reilly, Chief Creative Officer, Kastner & Partners
Tom Flanagan,(former) EVP, Entertainment, Leo Burnett, Moderator

Check out the agenda!

Register and get your tickets!