Tag

digital content

Browsing

What: Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of Facebook Instant Articles.
Why it matters: Expanded digital content ratings, including using social media channels, aim to give publishers a more complete picture of their digital audiences.

mmNielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook’s mobile app, enhancing the speed and ease of accessing content. (Check out how Colombia’s Newspaper El Tiempo uses Facebook Instant Articles).
Facebook announced it is opening the Instant Articles program to all publishers, including the collaboration with Nielsen for Instant Articles measurement, at its F8 developer conference taking place in San Francisco this week.
Publishers that participate in Facebook’s Instant Articles program will be eligible to have Digital Content Ratings measurement for the article contribute to their total audience

Digital Content Ratings – part of Nielsen’s Total Audience Measurement framework – provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television. The initial release currently in the market includes measurement of static and video content, spanning desktop, mobile phones and tablets. Measurement of audio content and audiences viewing on game consoles and over-the-top (OTT) devices will be available in a future release. Digital Content Ratings enables a comprehensive view of digital audiences for content, allowing digital and TV publishers to demonstrate and maximize the value of their content, and advertisers and agencies to plan in a better way across screens.

Publishers that participate in Facebook’s Instant Articles program will be eligible to have Digital Content Ratings measurement for the article contribute to their total audience, including industry metrics such as audience, page views and time spent.

Additionally, Nielsen will offer measurement of Facebook’s Instant Articles to all Digital Content Ratings subscribers as part of its standard service.

Currently, more than 25 Nielsen clients are evaluating their Digital Content Ratings data for video measurement, with another 15+ evaluating for measurement of static content. Many others are on the path toward implementation. The syndicated release of Digital Content Ratings will be introduced to the market in phases beginning in Q2 2016.

“We’ve been laser focused on delivering Nielsen’s Total Audience Measurement to the market and continue to work closely with Facebook and others as they evaluate their Digital Content Ratings data and the insights it offers,” said Megan Clarken, President of Product Leadership, Nielsen. “We support our clients’ efforts to enhance the user experience across platforms and are thrilled that Facebook has chosen to offer Digital Content Ratings measurement to their Instant Articles partners.”

What: Spanish-language media company Televisa and MiTú have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming in different formats. Televisa executives also explained at last week’s IAB Mexico Conference (coverage in Spanish) that Digital is now the “DNA” of Televisa’s content production system.
Why it matters: The agreement will allow Televisa to  leverage MiTu’s digital experience and its’ catalog of new Latino talents to develop content, concepts and innovative formats for various digital platforms.

Televisa_Jose_Baston-Spanish-language media company Televisa and MiTú , an Internet-media and digital platform company focused on Latino audiences, have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming in different formats. The Spanish-language producer will be using MiTu’s digital experience and roster of YouTube talent to develop content and formats for online media. Televisa will also distribute MiTu’s English- and Spanish-language content. Financials of the agreement were not disclosed.

Televisa president Jose Antonio Bastón (photo), said at last week’s IAB Mexico Annual Conference (see our Spanish-language coverage) that the agreement will allow Televisa to  leverage MiTu’s digital experience and its’ catalog of new Latino talents to develop content, concepts and innovative formats for various digital platforms.

Digital, now the DNA of Televisa’s Content Production

“Since we started in the digital industry over 14 years ago, we have made a big effort to understand the changing habits of a new generation of consumers. As a result of this  effort we started a deep process of transformation in the way Televisa approaches the digital realm, “he said.

Our digital efforts have changed from being a single business unit  to become the intrinsic DNA of our content production.

During his participation in the 2014 edition of IAB Connecta, Bastón explained that “interactivity” is  the key word  around which Televisa’s digital strategy will be based in order to maintain its global leadership in the production and distribution of  multiplatform Spanish-language programming.

The four strategy pillars:

  • Splitting own productions to digital platforms
  • Specific content development for digital native audiences
  • Strategic alliances
  • World class technological support

During the IAB Mexico conference, Bastón explained that the first pillar is the splitting of current content on digital platforms, as already happened during the 2014 Soccer World Cup in Brazil.

“The number of users who used our digital offering was extraordinary, almost 11 million. During some matches broadcasted on TV, the digital offering even beat pay-TV platforms in terms of audience,” assured Bastón.

Content production for digital native audiences is the strategy’s second pillar of the strategy, and for that matter productions like LOGOUT will be held, ​​airing from 2015 onwards.

“A product made from its origin to the second screen to the second screen, what does this mean? That there is a product produced you see on the original screen and there also a product produced you’re watching at the same time while solely on the digital platform,” he specified.

Strategic alliances and technological support are the third and fourth pillars, and along with them is where the partnership with MiTu lays.

Four pillars in Televisa’s Digital Ecosystem

Bastón says that to design the current strategy , they first defined a digital ecosystem on four basic elements linked to exclusive content production:

  • televisadeportes.com
  • noticierostelevisa.com
  • TV
  • Entertainment

“We are also integrating TV channels properties and paying specific niches such as music, film, radio, and publiching and film production.”

Bastón pointed out that all Televisa’s digital efforts have five common denominators: They are linked to exclusive content, have a high commercial potential, are born with a multi-platform logic, see interactivity as an opportunity to adapt content and increase engagement with brands .

He also recalled that, some time ago, the splitting to digital was limited to broadcast on digital  the same contenton television.

“Today we have learned to produce specific content that is later complemented on different screens. Our original writers imagine and develop their stories considering a multi-screen approach. ”

What: French video ad-tech startup Teads, whose technology allows publishers to embed video ads within articles that play automatically when they’re visible on screen, has just closed a US $5.2 million Series A round, with funding from Partech Ventures and Elaia Partners.
Why is it important: Says Pascal Gauthier, Teads’ recently appointed independent administrator, that online video advertising market is booming and Teads seeks to effectively support TV advertisers to invest in digital and help publishers better monetize their inventory. Teads’ innovative tech platform and formats will enable the company to expand internationally at a fast pace.

Today, French startup Teads, a technology company that provides expert video advertising solutions and inventor of the “outStream” format, announced it has won a US $5.2 million round of Series A investment, led by Partech Ventures and joined by Elaia Partners. The funding will support Teads’ global expansion in the video advertising market, following the company’s success in France and the UK, and will help grow its publisher customer base.

Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès and Olivier Reynaud, Teads has addressed the lack of premium online video inventory for advertisers and enabled top-tier publishers to monetize their large online audience through innovative video ads. Teads has developed “outstream” formats in order to create video inventory for publishers without the cost of buying or producing video content. These innovative ad units have been widely praised by premium press publishers and ad networks in 25 countries. The most famous format on Teads platform, inRead™, which delivers video ads within press articles (only when in view in the user’s screen), has been adopted by more than 500 publishers worldwide (Le Monde, Le Figaro, Financial Times, Forbes, The Economist, The Guardian, El Mundo, La Repubblica, Reuters, etc.).

TechCrunch reports that the inRead format embeds start playing automatically when they are visible enough (50%+) on the screen. The sound is switched on if the user mouses over the ad. Once a minimum amount of the ad has been viewed, CPV billing is triggered. Teads’ video ad formats can run across many forms of content including articles, home pages, slideshows, music, video and social media pages.

On the other side of the value chain –as reported in Clipperton Finance’s blog–, Teads also enables advertisers and agencies to secure visibility and completion of their ads.

As reported by TechCrunch’s Natasha Lomas, Teads plans to expand its presence in the U.S. on both coasts in calendar year 2014.

“The proprietary platform we have developed is able to deliver billions of video impressions every month, and allows the processing and analysis of the collected data in real time. Moreover, it has proven scalability, and this technological asset will benefit every user of the platform”, said Loïc Jaurès.

Following this transaction, Pascal Gauthier, former COO of Criteo (a company that generates dynamic personalized ads of the products and services consumers search for in the internet), has joined Teads as an independent director.

Sources: TechCrunch, Teads’ press release, Clipperton Finance.

Get our e-letters packed with news and intelligence!