Breaking Ads Mexico, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured during March 2013 until today. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. These are the digital campaigns from Alka-Seltzer, McDonald´s and Blackberry.
Alka-Seltzer
Advertiser: Bayer Corporation
Campaign: “Boost – Party Heroes”
Lenguage: Español
Description: Alka-Seltzer “Party Heroes” Facebook promotion for its “Boost” anti-hangover over-the-counter product.
Sites: AztecaDeportes.com, EsMas.com (Mexico), TV Azteca (Mexico), TelevisaDeportes.com (Mexico)
Servers: Azteca.com/ventas, EsMas.com/banners
McDonald´s
Advertiser: McDonald’s Corporation
Campaign: “Cajita feliz”
Lenguage: Spanish
Description: New ads for McDonald’s “Cajita Feliz” (Happy Meals) tout changes to make them healthier including lower sodium, lower calories, and the addition of fruit.
Sites: CNNMexico.com, RincondelVago.com (Mexico), Starmedia Mexico
Servers:e-Planning.net, GoogleSyndication.com, MDN.net (DoubleClick)
BlackBerry
Advertiser: Research In Motion Limited (RIM) dba Blackberry
Campaign: BlackBerry Z10
Lenguage: Spanish
Description: Blackberry Mexico campaign for new Z10 touchscreen smartphone.
Sites: ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Terra.com.mx
Servers: Ced.Sascdn.net, MDN.net (DoubleClick)
Source: Media Economics Group, MexicoWebMonitor™. For more information: 1 (704) 841-2030.
