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digital campaigns mexico 2013

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Breaking Ads Mexico, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured during March 2013 until today. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. These are the digital campaigns from Alka-Seltzer, McDonald´s and Blackberry.

Alka-Seltzer

boost

Advertiser: Bayer Corporation

Campaign: “Boost – Party Heroes”

Lenguage: Español

Description: Alka-Seltzer “Party Heroes” Facebook promotion for its “Boost” anti-hangover over-the-counter product.

Sites: AztecaDeportes.com, EsMas.com (Mexico), TV Azteca (Mexico), TelevisaDeportes.com (Mexico)

Servers: Azteca.com/ventas, EsMas.com/banners

McDonald´s

mc.donalds

Advertiser: McDonald’s Corporation

Campaign: “Cajita feliz”

Lenguage: Spanish

Description: New ads for McDonald’s “Cajita Feliz” (Happy Meals) tout changes to make them healthier including lower sodium, lower calories, and the addition of fruit.

Sites: CNNMexico.com, RincondelVago.com (Mexico), Starmedia Mexico

Servers:e-Planning.net, GoogleSyndication.com, MDN.net (DoubleClick)

 

BlackBerry

blackberry

Advertiser: Research In Motion Limited (RIM) dba Blackberry

Campaign: BlackBerry Z10

Lenguage: Spanish

Description: Blackberry Mexico campaign for new Z10 touchscreen smartphone.

Sites: ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Terra.com.mx

Servers: Ced.Sascdn.net, MDN.net (DoubleClick)

 

Source: Media Economics Group, MexicoWebMonitor™. For more information: 1 (704) 841-2030.

Breaking Ads Mexico 2013, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured between 28th January and 17th February. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™.

These are the digital campaigns from Sealy Mexico, Aeromexico and Starbucks.

Sealy Mexico

sealy

Advertiser:  Sealy Corporation.

Campaign: “Se nota que durmió en un Sealy”

Language: Spanish

Description: New online campaign for Sealy mattresses in Mexico (tagline: “Se nota que durmió en un Sealy”).  Ads resolve to Sealy Mexico website and also Sealy Mexico Facebook page.

Sites:  AztecaDeportes.com, AztecaEspectaculos.com, AztecaNoticias.com.mx, EsMas.com (Mexico), TV Azteca (Mexico).

Server: ced.sascdn.com

Aeromexico

aeromex

Advertiser: Aerovias de Mexico, S.A. de C.V. (Aeromexico)

Campaign: “Aparta ya tu Semana Santa!”

Language: Spanish

Description: Easter (“Semana Santa”) promotions by Aeromexico for both national and international flights.

Sites: CNNExpansion.com, Chilango.com, MedioTiempo.com (Mexico), Publimetro.com.mx, Quien.com

Server: ds.serving-sys.com (MediaMind), GoogleSyndication.com, MDN.net (Doubleclick)

 

Starbucks

starbucks

Advertiser: Starbucks Coffee Company

Campaign: Starbucks “My Starbucks Rewards”

Language: Spanish

DescriptionGold rewards card for Starbucks Mexico.

Sites:  CNNExpansion.com, Chilango.com, ElFinanciero.com.mx, MedioTiempo.com (Mexico), Quien.com.

Server: ced.sascdn.com, img.turn.com, MDN.net (Doubleclick).

 

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.