What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital.
Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America.

2RT5DHBS_400x400Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services provided through Accenture Interactive, part of Accenture Digital.

As part of the acquisition, Accenture will enhance its ability to serve clients in the growing Latin American market with digital marketing and commerce services that help maximize a return-on-investment (ROI) of their digital programs. Terms of the transaction were not disclosed.

Led by Leo Cid Ferreira and Philippe Jorge, AD.Dialeto is a recognized player in digital marketing and commerce in Brazil, with a focus on campaigns that drive measurable results. In 2014, the agency was named Best Digital Agency elected by the largest e-retailers in Brazil at the eAwards.The agency provides end-to-end marketing services across strategy, media planning, search, mobile and social, through to digital commerce.

“Brazil represents a huge and rapidly evolving market for many of our global clients and our mission was clear – to help them reach their target customers in this increasingly connected market,” said Brian Whipple, senior managing director, Accenture Interactive. “In today’s world, marketing demands accountability, and AD.Dialeto has developed a tested formula for marketing ROI and a keen focus on performance at the core of its DNA. With AD.Dialeto, we’ve found the right company that is strategically and culturally aligned to best position our clients for success, not only for Brazil but for the rapidly growing Latin American market.”

José Gonçalves, leader for Accenture Interactive in Latin America, added that, “The addition of AD.Dialeto to our ecosystem here will enhance our digital customer capabilities, providing a true customer journey transformation to our clients.” In the beginning of 2015, Accenture Interactive also launched the Brazilian operation of its design studio Fjord.

Sao Paulo-based AD.Dialeto has grown into one of the larger independent digital agencies in Brazil by headcount. The agency’s work is noted for its innovative strategies that generate results for a multi-national and local clients including B2W, Electrolux, Accor Hotels, Rossi Telhanorte and Serasa Experian.

Leo Cid Ferreira, president and chief executive officer of AD.Dialeto, added, “With Accenture we’ll be able to deliver performance-driven digital marketing and commerce services to an even broader set of clients, both nationally and across Latin America.”

Today’s news follows Accenture’s acquisition of Gapso, a Brazilian-based analytics company, last February. It’s part of Accenture Digital’s overall initiatives to strengthen its position in Brazil, and offer even more disruptive services to clients in Latin America.


What: Led by Andres rodriguez, Ariadna Colombia will be Diageo’s new digital agency.
Why it matters: The agency will handle brands Johnnie Walker, Buchanan´s and Smirnoff Ice.

image001Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands : Johnnie Walker,    Buchanan’s and Smirnoff Ice.

This partnership kicks off  a new era of innovation and creativity for both companies, thanks to Araidna’s digital offering and the renowned liquor company’s trajectory in the market.

“Receiving Diageo’s greater projection accounts challenge us with overcoming our past achievements, something I am sure we will accomplish with our highly-qualified staff and the vision the client has regarding digital, shared visions, challenges and desire, so definitely  this partnership will give much to talk about,” said Andres Rodriguez.

What: JWT Brazil has acquired Blinks, a leading search engine marketing agency and largest advertisers of Google in Brazil.
Why it matters: The move is aimed to offer WPP  clients a wider array of digital marketing services.

Paula Puppi - Stefano Zunino-WPP ‘s wholly-owned operating company global marketing communications agency JWT  has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading Brazilian search engine marketing agency in Brazil strengthening its digital media market share.

Since its launch 5 years ago, Blinks specializes in sponsored-links campaigns and other performance media, to meet the growing demand of digital media services. Clients include Bom Negócio, CVC, Netfarma, Staples, BB Box, Giuliana, and Sem Parar. Founded in 2009, the company employs 81 people and is based in São Paulo.

With Paula Puppi (ex F.biz and Microsoft) as CEO, Blinks is one of the largest advertisers of Google in Brazil.

As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings. As a result, clients are increasingly turning to SEM solutions, such as Blinks, to play a strategic role in maximizing their Internet presence and their effective return on investment.

This investment continues WPP’s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the dynamic Brazilian market. In Latin America, WPP companies (including associates) collectively generate revenues of over US$1.6 billion and employ 20,000 people.

“We have a very strong digital media culture; we understand that brands communication requires services expertise in this area. We could not have closed a better partnership,” says Stefano Zunino, president of JWT Group Brazil, Global Head Digital and CEO of J. Walter Thompson LatAm.

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