Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
Extreme Reach, the video platform for integrated TV, digital and mobile video advertising , has bought video ad intelligence company BrandAds based in Emeryville, Calif.The company had already invested US $485 million when it bought DG (now Sizmek’s) TV ads business,which expanded significantly its market share on the TV side.
Extreme Reach, the video platform for integrated TV, digital and mobile video advertising , has bought video ad intelligence company BrandAds based in Emeryville, Calif.The company had already invested US $485 million when it bought DG (now Sizmek’s) TV ads business,which expanded significantly its market share on the TV side.