digital ad buy Archives

Platform Marketing: Volaris Seeks the Perfect Algorithm for Turning Online Behaviors into Sales

Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.

AppNexus releases new software¨Twixt¨to support direct deals

AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.