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What: Although it had a US $132 million net loss, Twitter revenues in 2014 first quarter were of US $250 million , almost doubling last year´s figure.
Why it matters:  Growth was mainly fueled by a substantial increase in dvertising revenue. The bad news is that the user growth rate declined. Twitter’s stock tanked by 10% after the earnings announcement.

twitterTwitter released its first quarter financial results, revealing a US $132 million net loss, or 23 cents per share.The good news is that Q1 revenues increased to US $250 million, up 119% year-over-year, doubling 2013 revenues of US $ 114.3 million  and beating most of  Wall Street analysts´ expectations.  This growth was mainly fueled by an increase in advertising revenue, which totaled US $226 million during the first quarter, a 125% year-over-year increase. Mobile advertising revenue accounted for approximately 80% of total advertising revenue.Data licensing and other revenue totaled US $24 million, an increase of 76% year-over-year.Regarding International revenue,which represents at least 28% of total revenue, the number  totaled US $70 million, an increase of 183% year-over-year.

Sluggish user growth?

Despite the revenue growth, Twitter sluggish user growth  ended up attracting the most attention, as it is a lingering concern among Wall Street investors and tech observers. Twitter’s stock fell nearly 10 percent after the figures went public.In its second earnings statement as a public company, Twitter reported 255 million monthly active users, up from 241 million from the last quarter but falling short of analysts’ projections of 257 million. The San Francisco-based digital platform’s user base grew by 25 percent in Q1 compared to the same period in 2013. That’s down from a 30 percent year-over-year increase in Q4 ’13 and a 39 percent YOY increase in Q3 over their respective prior-year quarters.

 

“Timeline views”

Timeline views measure how often users refresh their own Twitter account or someone else’s. These measurement reached US $ 157 billion for the first quarter of 2014, an increase of 15% year-over-year.Advertising revenue per thousand timeline views, reached US $1.44 in the first quarter, doubling last year´s figure.

Monthly active users grew to 255 million in the first quarter, including re-acceleration in twitter´s largest market, the U.S., which added 3 million net new users. Mobile active users  reached 198 million in the same period, an increase of 31% year-over-year, representing 78% of total MAUs.

The company has so far launched improved tools for advertisers, allowing them to create tailored audiences from email lists and CRM databases, target TV conversations for Spanish-language television, and connect with users through Promoted Accounts in search.

“Content creators, publishers and marketers care about 2 things: scale and engagement, and our platform increasingly delivers both of those,” said Dick Costolo, CEO of Twitter.

“We had a very strong first quarter. Revenue growth accelerated on a year over year basis fueled by increased engagement and user growth.We also continue to rapidly increase our reach and scale. With the integration of MoPub, we now reach more than 1 billion iOS and Android users each month, making us one of the largest in-app mobile ad exchanges in the world and the only one at scale to offer native in-app advertising,”he added.

Twitter’s outlook for the second quarter of 2014 ,projects a revenue ranging between US $270 million to US $280 million, with an adjusted EBITDA of US $25 million to US $30 million.

For the full year, the company expects US $1,2million to US $1,25 million, with Adjusted EBITDA of US $180 million to US $205 million. However, analysts’ forecast a US $1.24 billion revenue.

What: Although it had a US $132 million net loss, Twitter revenues in 2014 first quarter were of US $250 million , almost doubling last year´s figure.
Why it matters:  Growth was mainly fueled by a substantial increase in dvertising revenue. The bad news is that the user growth rate declined. Twitter’s stock tanked by 10% after the earnings announcement.

twitterTwitter released its first quarter financial results, revealing a US $132 million net loss, or 23 cents per share.The good news is that Q1 revenues increased to US $250 million, up 119% year-over-year, doubling 2013 revenues of US $ 114.3 million  and beating most of  Wall Street analysts´ expectations.  This growth was mainly fueled by an increase in advertising revenue, which totaled US $226 million during the first quarter, a 125% year-over-year increase. Mobile advertising revenue accounted for approximately 80% of total advertising revenue.Data licensing and other revenue totaled US $24 million, an increase of 76% year-over-year.Regarding International revenue,which represents at least 28% of total revenue, the number  totaled US $70 million, an increase of 183% year-over-year.

Sluggish user growth?

Despite the revenue growth, Twitter sluggish user growth  ended up attracting the most attention, as it is a lingering concern among Wall Street investors and tech observers. Twitter’s stock fell nearly 10 percent after the figures went public.In its second earnings statement as a public company, Twitter reported 255 million monthly active users, up from 241 million from the last quarter but falling short of analysts’ projections of 257 million. The San Francisco-based digital platform’s user base grew by 25 percent in Q1 compared to the same period in 2013. That’s down from a 30 percent year-over-year increase in Q4 ’13 and a 39 percent YOY increase in Q3 over their respective prior-year quarters.

 

“Timeline views”

Timeline views measure how often users refresh their own Twitter account or someone else’s. These measurement reached US $ 157 billion for the first quarter of 2014, an increase of 15% year-over-year.Advertising revenue per thousand timeline views, reached US $1.44 in the first quarter, doubling last year´s figure.

Monthly active users grew to 255 million in the first quarter, including re-acceleration in twitter´s largest market, the U.S., which added 3 million net new users. Mobile active users  reached 198 million in the same period, an increase of 31% year-over-year, representing 78% of total MAUs.

The company has so far launched improved tools for advertisers, allowing them to create tailored audiences from email lists and CRM databases, target TV conversations for Spanish-language television, and connect with users through Promoted Accounts in search.

“Content creators, publishers and marketers care about 2 things: scale and engagement, and our platform increasingly delivers both of those,” said Dick Costolo, CEO of Twitter.

“We had a very strong first quarter. Revenue growth accelerated on a year over year basis fueled by increased engagement and user growth.We also continue to rapidly increase our reach and scale. With the integration of MoPub, we now reach more than 1 billion iOS and Android users each month, making us one of the largest in-app mobile ad exchanges in the world and the only one at scale to offer native in-app advertising,”he added.

Twitter’s outlook for the second quarter of 2014 ,projects a revenue ranging between US $270 million to US $280 million, with an adjusted EBITDA of US $25 million to US $30 million.

For the full year, the company expects US $1,2million to US $1,25 million, with Adjusted EBITDA of US $180 million to US $205 million. However, analysts’ forecast a US $1.24 billion revenue.

 

 

What: Twitter reported its slowest pace of growth in users in  recent company history. The Q4 2013 earnings result sent the stock tanking this morning on Wall Street. Strikingly the company makes less than a third of revenues per international user vs. U.S. user. 75% of Twitter revenues were mobile.
Why it matters: Twitter’s growth is clearly slowing. The platform needs to find a way to higher user growth. It also needs to find ways to gather more data about its users and make them enticing to advertisers.

twitterTwitter’s ad business is eventually showing some growth, this  is still not enough. CEO Dick Costolo considers the company needs to make itself accessible and useful to the masses. He aims to make the service more welcoming to new users and more “indispensable” to existing ones.

From an international perspective it is interesting to not that while ad revenue per International Timeline views increased $0.36 per thousand (q/q) to $0.60, it still amounts to less than 30% of the same metric for the U.S. (Revenue per U.S. user increased from $2.10 (q/q) to $2.89).

The introduction of “media-forward timelines” last October made Twitter look more like Facebook by producing photos and the first frame of Vine videos to display in users’ streams without requiring them to click a link open.

“We don’t need to change any characteristics of our platform, we simply need to make Twitter a better Twitter,” he said.

“By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find the service as indispensable as our existing core users do,” he added.

International users account for 77.6% of Twitter’s active user base for the quarter, although it represents only 27% of the company’s revenues for the quarter.

Results

Twitter reported revenue of US $242.7 million for the fourth quarter of last year, up 116% from US $112 million over the previous year. Profits were of US$9.8 million.

Twitter’s net loss was US $511.5 million, up from US $8.7 million a year earlier. Net loss widened from a year earlier as it compensate with its sales force, research and marketing.

The company’s stock fell by almost 18% to US $54.31, more than double its US $26 IPO price, however:

  • Advertising made US $220 million, almost 90.6% of revenue, balanced by data-licensing agreements.
  • Mobile accounted for 75% of ad revenue.

CaptureDuring the first three quarters of 2013 , Twitter’s user numbers grew at 10 percent, 7 percent, and 6 percent respectively. Finally, it came in at 3.8 percent for the final period.

Twitter reported having 241 million monthly active users last quarter, up from the 232 million it had in the third quarter. In the US, it went slightly up from 53 million to 54 million in the three-month period. This means a problem for Twitter, since 73% of its ad revenue comes from the US.

148 billion timeline views, down from 159 billion in the previous quarter showed that user’s engagement had also decreased.

According to Mr. Costolo, the reason for this is users are refreshing their streams less often because of product changes intended to increase engagement with tweets.

Ads business

In the past year, Twitter has invested in improving its targeting capabilities to show ads that elicit more feedback from users.advertisers have demonstrated to be willing to pay more for better-targeted ads.

Since Twitter has inserted photos into users’ streams the company has promoted its ad business. According to Chief financial officer Mike Gupta, the number of total ad engagements driven primarily by the introduction of media-forward timelines, were up 70% last quarter over the previous one. Ad engagements include favorites, retweet and replies .Advertisers could show higher-impact display ads on Twitter by attaching photos to their promoted tweets.

The company charges advertisers on a per-engagement basis. However, the cost per engagement of ads in Twitter’s auction-based system went down 18% last quarter.

International users account for 77.6% of Twitter’s active user base for the quarter, although it represents only 27% of the company’s revenues for the quarter.

 

What: Twitter reported its slowest pace of growth in users in  recent company history. The Q4 2013 earnings result sent the stock tanking this morning on Wall Street. Strikingly the company makes less than a third of revenues per international user vs. U.S. user. 75% of Twitter revenues were mobile.
Why it matters: Twitter’s growth is clearly slowing. The platform needs to find a way to higher user growth. It also needs to find ways to gather more data about its users and make them enticing to advertisers.

twitterTwitter’s ad business is eventually showing some growth, this  is still not enough. CEO Dick Costolo considers the company needs to make itself accessible and useful to the masses. He aims to make the service more welcoming to new users and more “indispensable” to existing ones.

From an international perspective it is interesting to not that while ad revenue per International Timeline views increased $0.36 per thousand (q/q) to $0.60, it still amounts to less than 30% of the same metric for the U.S. (Revenue per U.S. user increased from $2.10 (q/q) to $2.89).

The introduction of “media-forward timelines” last October made Twitter look more like Facebook by producing photos and the first frame of Vine videos to display in users’ streams without requiring them to click a link open.

“We don’t need to change any characteristics of our platform, we simply need to make Twitter a better Twitter,” he said.

“By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find the service as indispensable as our existing core users do,” he added.

International users account for 77.6% of Twitter’s active user base for the quarter, although it represents only 27% of the company’s revenues for the quarter.

Results

Twitter reported revenue of US $242.7 million for the fourth quarter of last year, up 116% from US $112 million over the previous year. Profits were of US$9.8 million.

Twitter’s net loss was US $511.5 million, up from US $8.7 million a year earlier. Net loss widened from a year earlier as it compensate with its sales force, research and marketing.

The company’s stock fell by almost 18% to US $54.31, more than double its US $26 IPO price, however:

  • Advertising made US $220 million, almost 90.6% of revenue, balanced by data-licensing agreements.
  • Mobile accounted for 75% of ad revenue.

CaptureDuring the first three quarters of 2013 , Twitter’s user numbers grew at 10 percent, 7 percent, and 6 percent respectively. Finally, it came in at 3.8 percent for the final period.

Twitter reported having 241 million monthly active users last quarter, up from the 232 million it had in the third quarter. In the US, it went slightly up from 53 million to 54 million in the three-month period. This means a problem for Twitter, since 73% of its ad revenue comes from the US.

148 billion timeline views, down from 159 billion in the previous quarter showed that user’s engagement had also decreased.

According to Mr. Costolo, the reason for this is users are refreshing their streams less often because of product changes intended to increase engagement with tweets.

Ads business

In the past year, Twitter has invested in improving its targeting capabilities to show ads that elicit more feedback from users.advertisers have demonstrated to be willing to pay more for better-targeted ads.

Since Twitter has inserted photos into users’ streams the company has promoted its ad business. According to Chief financial officer Mike Gupta, the number of total ad engagements driven primarily by the introduction of media-forward timelines, were up 70% last quarter over the previous one. Ad engagements include favorites, retweet and replies .Advertisers could show higher-impact display ads on Twitter by attaching photos to their promoted tweets.

The company charges advertisers on a per-engagement basis. However, the cost per engagement of ads in Twitter’s auction-based system went down 18% last quarter.

International users account for 77.6% of Twitter’s active user base for the quarter, although it represents only 27% of the company’s revenues for the quarter.

 

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