Posts Tagged ‘Diana Backlund’

Diana Backlund

Editorial Staff @portada_online

How U.S. Media Brands cater to Global Latin Audiences

Top-tier U.S. media also have strong brand equity outside the U.S. Their audiences, both in the U.S. and internationally, are the dream of many marketers: Sophisticated, affluent, frequent travelers and influential. The Washington Post, The New York Times and the The Wall Street Journal have had properties targeting Latin America, Spain and even the U.S. […]

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GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

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Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

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A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.