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RESEARCH: Millennials are Unable to Identify Network Brands behind Programs

Both broadcast networks and non-linear outlets face challenges with brand awareness amongst young adult audiences, according to ANATOMY’s 2017 “The Young and The Brandless” report.Young millennials who watch primarily on TV sets are, on average, better than desktop and mobile viewers at connecting broadcast program brands to network brands.

Yahoo Closes Deal with Google for Search

What: Yahoo has closed a new search deal with Google after releasing its third-quarter earnings results. Why it matters: Google will provide Yahoo with search ads, algorithmic