A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Pepsi ::: Dentyne ::: SafetyPay ::: Grupo Hotusa :::
Pepsi is planning to market specially designed emoji cans and bottles in more than 100 global markets this year, including the U.S, according to Adage. As part of the effort, there will be almost 70 global and locally designed “PepsiMojis” printed on cans, bottles and cups all over the world.The marketer also has plans to extend the emojis beyond packaging as a means to bridge retail marketing with digital marketing(Emojis are mostly confined to the digital world.) In addition, the brand has designed emojis specifically targeted for each market.To celebrate “World Emoji Day” last year on July 17, Pepsi released a “#PepsiMoji Keyboard” that is still available on Apple’s App Store and on Google Play.
McCann Argentina’s fun new campaign for Dentyne gum shows how consumers do not care to ‘share’ their breath. Dentyne is part of Mondelez Group. ‘Force’ other people to smell how fresh is your breath, it may be hilarious for those who watch the ‘fresh’ spots part of the “Flaunt Your Breath” campaign.
SafetyPay, a secure electronic payment platform, is expanding its portfolio and opening offices in Chile and Ecuador, so that it now operates in 19 countries. Brazil has registered significant participation, with a 500% increase as a result of agreements and strategic partnerships.The company has added new functionalities to existing products, and incorporated solutions into its portfolio.
- Grupo Hotusa
Spanish company Grupo Hotusa continues its expansion in Latin America with two new establishments in Mexico City (Mexico) and Bogota (Colombia). Both hotels will become part of the Exe Hotels chain, which has more than 40 hotels in top international destinations.The company has purchased NY.T Roma hotel in Mexico City, which will now be called Exe Cities Reforma 4*, and has signed a lease for the Exe Santafé Boutique Hotel 5*, its second establishment in Bogota alongside Exe Bacata 95 and awaiting the new Eurostars Bacatá 5*, located in the BD Bacatá tower with 323 rooms, which is expected to open in mid-2016.Eurostars Hotel Company, the group’s hotel division, currently operates 150 hotels in 16 countries. In the Americas, the group is present in Argentina, Colombia, the United States, Mexico and Peru.